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Matty Demont

Biographic Data

ID6314752
NAMEMatty Demont
GIVEN NAMESMatty
FAMILY NAMEDemont
SIGNATUREDEMONT M
AFFILIATIONSInternational Rice Research Institute
ORCID0000-0001-9086-5654
VERIFIEDYes
TOTAL WORKS13
TOTAL CITATIONS24
WORKS AS AUTHOR13
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2008
LATEST PUBLICATION YEAR2025
H-INDEX3
  • Consumers’ acceptance and valuation of healthier rice

    Marie Claire Custodio, Jhoanne Ynion et al.•ARTICLE•British Food Journal•2025

    Purpose This paper aims to analyze and compare consumers’ acceptance and valuation of brown, colored and low glycemic index rice and identify the factors that influence their willingness to pay (WTP). Design/methodology/approach A stated-preference survey was conducted among 600 middle-class urban consumers in the Philippines, using a contingent valuation approach with a between-subjects design. The data were analyzed using hierarchical multiple …

  • How Can Pairing Quantitative With Qualitative Data Collection Methods Better Elicit Rice Varietal Selection? Evidence From Burundi

    Open Access•Mary Ng’endo, Julien Nduwimana et al.•ARTICLE•SAGE Open•2023

    Participatory Varietal Selection (PVS) is the selection by stakeholders of varieties in advanced testing stages by plant breeding programs. With Burundi as a case example, this study incorporated qualitative Focus Group Discussions (FGDs) into the quantitative PVS structure so as to elicit deeper insights into rice trait preferences and illuminate broader issues affecting rice farmers. During two consecutive years, this study surveyed 174 partici…

  • The spillover effect of direct competition between marketing cooperatives and private intermediaries

    Open Access•Kaittisak Kumse, Nobuhiro Suzuki et al.•ARTICLE•Food Policy•2021•Cited by: 1•References: 10

    Despite the widespread belief that marketing cooperatives’ benefits may extend beyond participating farmers, little is known about the cooperative’s effect on nonparticipating farmers. This paper exploits exogenous variation in language spoken at home in Thailand to obtain instrumental variable estimates of the spillover effect of marketing cooperatives. We hypothesize that farmers who sell rice to private intermediaries in the area where there i…

  • What drives consumer demand for rice fragrance? Evidence from South and Southeast Asia

    Open Access•Subir Bairagi, Matty Demont et al.•ARTICLE•British Food Journal•2020

    Purpose The purpose of this paper is to analyze geographic heterogeneity of consumer preferences for intrinsic quality attributes of rice in South and Southeast Asia and the drivers of demand for these attributes, with a particular focus on rice fragrance and the role of gender. Design/methodology/approach Stated-preference surveys were conducted with 4,231 urban and rural consumers in 37 cities across seven countries (Bangladesh, India, Cambodia…

  • Preserving cultural heritage through the valorization of Cordillera heirloom rice in the Philippines

    Open Access•Subir Bairagi, Marie Claire Custodio et al.•ARTICLE•Agriculture and Human Values•2020•Cited by: 2•References: 10

    For centuries, heirloom rice varieties have been grown on the terraces of the Cordillera Mountains of Luzon, Philippines, terroirs known for their significant historical, cultural, and aesthetic values. However, heritage heirloom rice farming is gradually being abandoned, mainly because of its lower productivity and the struggle of the sector to create a sustainable niche market for heirloom rice by branding its cultural, social, and nutritional …

  • Off-farm employment increases women's empowerment

    Open Access•Rio Maligalig, Matty Demont et al.•ARTICLE•Journal of Rural Studies•2019•Cited by: 3•References: 16

    We examined intrahousehold decision making with respect to household investment in portfolios of future rice varietal trait improvements (VTIs) to increase farm households' livelihoods in Nueva Ecija, Philippines. Investment decisions were elicited using an experimental methodology based on investment games. In the investment game, couples from rice farming households were given the opportunity to invest in public rice breeding. They selected, fi…

  • Inclusiveness of contract farming along the vertical coordination continuum

    Open Access•Hélène Aminatou Ba, Yann De Mey et al.•ARTICLE•Land Use Policy•2019•Cited by: 4•References: 41

    The Vietnamese government is currently attempting to upgrade rice value chains in the Mekong River Delta by encouraging (i) vertical coordination between exporters and farmers through contract farming, and (ii) horizontal coordination among farmers through the “small farmers, large field” program. Previous studies on the determinants of contract farming participation assume that firms offer only a single contract type, whereas in reality, farmers…

  • What is the value of sustainably-produced rice? Consumer evidence from experimental auctions in Vietnam

    Open Access•Nguyen H D My, Matty Demont et al.•ARTICLE•Food Policy•2018•Cited by: 3•References: 5

    Little is known about the value of sustainably-produced rice and incentive mechanisms for the adoption of sustainable production standards throughout rice value chains in Southeast Asia. This study tests the feasibility of a market-based incentive mechanism by eliciting consumers’ willingness-to-pay (WTP) for rice produced and labeled under a national sustainable production standard in the South of Vietnam through experimental auctions. Domestic …

  • Comparative Advantage in Demand and the Development of Rice Value Chains in West Africa

    Open Access•Matty Demont, Rose Fiamohe et al.•ARTICLE•World Development•2017•Cited by: 3•References: 10

  • Reversing Urban Bias in African Rice Markets

    Open Access•Matty Demont, Pieter Rutsaert et al.•ARTICLE•World Development•2013•Cited by: 5•References: 8

  • On the proportionality of EU spatial ex ante coexistence regulations

    Open Access•Matty Demont, Koen Dillen et al.•ARTICLE•Food Policy•2010•References: 1

  • On the proportionality of EU spatial ex ante coexistence regulations

    Open Access•Matty Demont, Koen Dillen et al.•ARTICLE•Food Policy•2009•Cited by: 3•References: 1

  • Regulating coexistence in Europe

    Open Access•Matty Demont, Wim Daems et al.•ARTICLE•Ecological Economics•2008

  • Reversing Urban Bias in African Rice Markets

    Open Access•Matty Demont, Pieter Rutsaert et al.•ARTICLE•World Development•2013•Cited by: 5•References: 8

  • Inclusiveness of contract farming along the vertical coordination continuum

    Open Access•Hélène Aminatou Ba, Yann De Mey et al.•ARTICLE•Land Use Policy•2019•Cited by: 4•References: 41

    The Vietnamese government is currently attempting to upgrade rice value chains in the Mekong River Delta by encouraging (i) vertical coordination between exporters and farmers through contract farming, and (ii) horizontal coordination among farmers through the “small farmers, large field” program. Previous studies on the determinants of contract farming participation assume that firms offer only a single contract type, whereas in reality, farmers…

  • Off-farm employment increases women's empowerment

    Open Access•Rio Maligalig, Matty Demont et al.•ARTICLE•Journal of Rural Studies•2019•Cited by: 3•References: 16

    We examined intrahousehold decision making with respect to household investment in portfolios of future rice varietal trait improvements (VTIs) to increase farm households' livelihoods in Nueva Ecija, Philippines. Investment decisions were elicited using an experimental methodology based on investment games. In the investment game, couples from rice farming households were given the opportunity to invest in public rice breeding. They selected, fi…

  • What is the value of sustainably-produced rice? Consumer evidence from experimental auctions in Vietnam

    Open Access•Nguyen H D My, Matty Demont et al.•ARTICLE•Food Policy•2018•Cited by: 3•References: 5

    Little is known about the value of sustainably-produced rice and incentive mechanisms for the adoption of sustainable production standards throughout rice value chains in Southeast Asia. This study tests the feasibility of a market-based incentive mechanism by eliciting consumers’ willingness-to-pay (WTP) for rice produced and labeled under a national sustainable production standard in the South of Vietnam through experimental auctions. Domestic …

  • Comparative Advantage in Demand and the Development of Rice Value Chains in West Africa

    Open Access•Matty Demont, Rose Fiamohe et al.•ARTICLE•World Development•2017•Cited by: 3•References: 10

  • On the proportionality of EU spatial ex ante coexistence regulations

    Open Access•Matty Demont, Koen Dillen et al.•ARTICLE•Food Policy•2009•Cited by: 3•References: 1

  • Preserving cultural heritage through the valorization of Cordillera heirloom rice in the Philippines

    Open Access•Subir Bairagi, Marie Claire Custodio et al.•ARTICLE•Agriculture and Human Values•2020•Cited by: 2•References: 10

    For centuries, heirloom rice varieties have been grown on the terraces of the Cordillera Mountains of Luzon, Philippines, terroirs known for their significant historical, cultural, and aesthetic values. However, heritage heirloom rice farming is gradually being abandoned, mainly because of its lower productivity and the struggle of the sector to create a sustainable niche market for heirloom rice by branding its cultural, social, and nutritional …

  • The spillover effect of direct competition between marketing cooperatives and private intermediaries

    Open Access•Kaittisak Kumse, Nobuhiro Suzuki et al.•ARTICLE•Food Policy•2021•Cited by: 1•References: 10

    Despite the widespread belief that marketing cooperatives’ benefits may extend beyond participating farmers, little is known about the cooperative’s effect on nonparticipating farmers. This paper exploits exogenous variation in language spoken at home in Thailand to obtain instrumental variable estimates of the spillover effect of marketing cooperatives. We hypothesize that farmers who sell rice to private intermediaries in the area where there i…

  • Regulating coexistence in Europe

    Open Access•Matty Demont, Wim Daems et al.•ARTICLE•Ecological Economics•2008

  • On the proportionality of EU spatial ex ante coexistence regulations

    Open Access•Matty Demont, Koen Dillen et al.•ARTICLE•Food Policy•2009•Cited by: 3•References: 1

  • On the proportionality of EU spatial ex ante coexistence regulations

    Open Access•Matty Demont, Koen Dillen et al.•ARTICLE•Food Policy•2010•References: 1

  • Reversing Urban Bias in African Rice Markets

    Open Access•Matty Demont, Pieter Rutsaert et al.•ARTICLE•World Development•2013•Cited by: 5•References: 8

  • Comparative Advantage in Demand and the Development of Rice Value Chains in West Africa

    Open Access•Matty Demont, Rose Fiamohe et al.•ARTICLE•World Development•2017•Cited by: 3•References: 10

  • What is the value of sustainably-produced rice? Consumer evidence from experimental auctions in Vietnam

    Open Access•Nguyen H D My, Matty Demont et al.•ARTICLE•Food Policy•2018•Cited by: 3•References: 5

    Little is known about the value of sustainably-produced rice and incentive mechanisms for the adoption of sustainable production standards throughout rice value chains in Southeast Asia. This study tests the feasibility of a market-based incentive mechanism by eliciting consumers’ willingness-to-pay (WTP) for rice produced and labeled under a national sustainable production standard in the South of Vietnam through experimental auctions. Domestic …

  • Off-farm employment increases women's empowerment

    Open Access•Rio Maligalig, Matty Demont et al.•ARTICLE•Journal of Rural Studies•2019•Cited by: 3•References: 16

    We examined intrahousehold decision making with respect to household investment in portfolios of future rice varietal trait improvements (VTIs) to increase farm households' livelihoods in Nueva Ecija, Philippines. Investment decisions were elicited using an experimental methodology based on investment games. In the investment game, couples from rice farming households were given the opportunity to invest in public rice breeding. They selected, fi…

  • Inclusiveness of contract farming along the vertical coordination continuum

    Open Access•Hélène Aminatou Ba, Yann De Mey et al.•ARTICLE•Land Use Policy•2019•Cited by: 4•References: 41

    The Vietnamese government is currently attempting to upgrade rice value chains in the Mekong River Delta by encouraging (i) vertical coordination between exporters and farmers through contract farming, and (ii) horizontal coordination among farmers through the “small farmers, large field” program. Previous studies on the determinants of contract farming participation assume that firms offer only a single contract type, whereas in reality, farmers…

  • What drives consumer demand for rice fragrance? Evidence from South and Southeast Asia

    Open Access•Subir Bairagi, Matty Demont et al.•ARTICLE•British Food Journal•2020

    Purpose The purpose of this paper is to analyze geographic heterogeneity of consumer preferences for intrinsic quality attributes of rice in South and Southeast Asia and the drivers of demand for these attributes, with a particular focus on rice fragrance and the role of gender. Design/methodology/approach Stated-preference surveys were conducted with 4,231 urban and rural consumers in 37 cities across seven countries (Bangladesh, India, Cambodia…

  • Preserving cultural heritage through the valorization of Cordillera heirloom rice in the Philippines

    Open Access•Subir Bairagi, Marie Claire Custodio et al.•ARTICLE•Agriculture and Human Values•2020•Cited by: 2•References: 10

    For centuries, heirloom rice varieties have been grown on the terraces of the Cordillera Mountains of Luzon, Philippines, terroirs known for their significant historical, cultural, and aesthetic values. However, heritage heirloom rice farming is gradually being abandoned, mainly because of its lower productivity and the struggle of the sector to create a sustainable niche market for heirloom rice by branding its cultural, social, and nutritional …

  • The spillover effect of direct competition between marketing cooperatives and private intermediaries

    Open Access•Kaittisak Kumse, Nobuhiro Suzuki et al.•ARTICLE•Food Policy•2021•Cited by: 1•References: 10

    Despite the widespread belief that marketing cooperatives’ benefits may extend beyond participating farmers, little is known about the cooperative’s effect on nonparticipating farmers. This paper exploits exogenous variation in language spoken at home in Thailand to obtain instrumental variable estimates of the spillover effect of marketing cooperatives. We hypothesize that farmers who sell rice to private intermediaries in the area where there i…

  • How Can Pairing Quantitative With Qualitative Data Collection Methods Better Elicit Rice Varietal Selection? Evidence From Burundi

    Open Access•Mary Ng’endo, Julien Nduwimana et al.•ARTICLE•SAGE Open•2023

    Participatory Varietal Selection (PVS) is the selection by stakeholders of varieties in advanced testing stages by plant breeding programs. With Burundi as a case example, this study incorporated qualitative Focus Group Discussions (FGDs) into the quantitative PVS structure so as to elicit deeper insights into rice trait preferences and illuminate broader issues affecting rice farmers. During two consecutive years, this study surveyed 174 partici…

  • Consumers’ acceptance and valuation of healthier rice

    Marie Claire Custodio, Jhoanne Ynion et al.•ARTICLE•British Food Journal•2025

    Purpose This paper aims to analyze and compare consumers’ acceptance and valuation of brown, colored and low glycemic index rice and identify the factors that influence their willingness to pay (WTP). Design/methodology/approach A stated-preference survey was conducted among 600 middle-class urban consumers in the Philippines, using a contingent valuation approach with a between-subjects design. The data were analyzed using hierarchical multiple …

Economics (13 works) · Business (12 works) · Microeconomics (7 works) · Political science (7 works) · Marketing (6 works) · Geography (5 works) · Organic Food and Agriculture (5 works) · Agricultural Innovations and Practices (4 works) · Agriculture (4 works) · Investment (military (4 works)

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