Alkis Thrassou
Biographic Data
| ID | 6316488 |
|---|---|
| NAME | Alkis Thrassou |
| GIVEN NAMES | Alkis |
| FAMILY NAME | Thrassou |
| SIGNATURE | THRASSOU A |
| AFFILIATIONS | University of Nicosia |
| ORCID | 0000-0001-9409-6602 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 4 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Growing green: Exploring the drivers of citizens’ participation in Italian urban and peri-urban forestation governance
Urban and peri-urban forests (UPUFs) are essential components of urban landscapes that offer multiple benefits to local communities, above all to those who live in large cities. This realization has fueled the interest of the scientific community in understanding citizens’ attitudes and perceptions towards UPUFs, focusing on the diverse ecosystem services they provide in social and environmental terms. However, less attention has been paid to the…
Non-Profit Organisations, Volume III: Society, Sustainability and Accountability
Non-Profit Organisations, Volume I: Strategic, Managerial and Marketing Advancements
Non-Profit Organisations, Volume IV: Structures, Models and Technology
Non-Profit Organisations, Volume II: Economy, Industries and Context
Exploring travelers’ willingness to pay for green hotels in the digital era
The past few years have witnessed an intensifying effort by hotels to respond to customers’ growing environmental sensitivities. A critical aspect of this market trend is the actual willingness of tourists to pay (WTP) for green products and services offered by green hotels. Previous studies in this research field have mainly focused on the relationship between guests’ attitudes and their behavioral intentions, neglecting the influence of externa…
Antecedents of obesity among Indian youth: From consumer psychological and lifestyle perspective
Purpose The purpose of this study is to determine the antecedents of obesity among the younger generation of Indians (Generation Y) from a psychological and lifestyle consumer perspective. The study also investigates the moderating role of demography on the body mass index (BMI) of Indian youths. Design/methodology/approach The study initially develops a conceptual model, stemming from an extensive theoretical research, and subsequently validates…
Social network games (SNGs) addiction: Psychological dimensions and impacts on life quality and society
SME entrepreneurship and digitalization – the potentialities and moderating role of demographic factors
Adoption of artificial intelligence-integrated CRM systems in agile organizations in India
Social media influencer marketing: A systematic review, integrative framework and future research agenda
Over the past few years, the popularity of social media influencers (SMIs) has been growing exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the mounting interest of researchers and practitioners, the resulting scholarly work remains divergent, partial and fragmented. In light of the pivotal role of SMIs on the consumer decision journey and as this research domain is still developing, a comprehensive and criti…
Factors affecting consumer preferences for “natural wine”: An exploratory study in the Italian market
Purpose The aim of this study is to understand which wine quality characteristics, consumers' attitudes and socio-demographic characteristics affect the consumers' willingness to pay (WTP) a premium price for a bottle of natural wine. Design/methodology/approach The research is experimental and investigated the purchasing intentions of 613 Italian wine consumers within a hypothetical setting. In order to elicit WTP for natural wine, a multiple pr…
Towards a marketing communications model for small political parties
Purpose Through a comprehensive literature review and data analysis, the purpose of this paper is to adopt a multi‐perspective interrelation of different dimensions of existing theory to eventually bridge the fields of political and business marketing, identify the underlying causes of voter behaviour, and distil the critical factors of small political parties' (SPPs') strategic marketing communications (MCs) success. The research finally develop…
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Towards a marketing communications model for small political parties
Purpose Through a comprehensive literature review and data analysis, the purpose of this paper is to adopt a multi‐perspective interrelation of different dimensions of existing theory to eventually bridge the fields of political and business marketing, identify the underlying causes of voter behaviour, and distil the critical factors of small political parties' (SPPs') strategic marketing communications (MCs) success. The research finally develop…
Factors affecting consumer preferences for “natural wine”: An exploratory study in the Italian market
Purpose The aim of this study is to understand which wine quality characteristics, consumers' attitudes and socio-demographic characteristics affect the consumers' willingness to pay (WTP) a premium price for a bottle of natural wine. Design/methodology/approach The research is experimental and investigated the purchasing intentions of 613 Italian wine consumers within a hypothetical setting. In order to elicit WTP for natural wine, a multiple pr…
Adoption of artificial intelligence-integrated CRM systems in agile organizations in India
Social media influencer marketing: A systematic review, integrative framework and future research agenda
Over the past few years, the popularity of social media influencers (SMIs) has been growing exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the mounting interest of researchers and practitioners, the resulting scholarly work remains divergent, partial and fragmented. In light of the pivotal role of SMIs on the consumer decision journey and as this research domain is still developing, a comprehensive and criti…
Social network games (SNGs) addiction: Psychological dimensions and impacts on life quality and society
SME entrepreneurship and digitalization – the potentialities and moderating role of demographic factors
Exploring travelers’ willingness to pay for green hotels in the digital era
The past few years have witnessed an intensifying effort by hotels to respond to customers’ growing environmental sensitivities. A critical aspect of this market trend is the actual willingness of tourists to pay (WTP) for green products and services offered by green hotels. Previous studies in this research field have mainly focused on the relationship between guests’ attitudes and their behavioral intentions, neglecting the influence of externa…
Antecedents of obesity among Indian youth: From consumer psychological and lifestyle perspective
Purpose The purpose of this study is to determine the antecedents of obesity among the younger generation of Indians (Generation Y) from a psychological and lifestyle consumer perspective. The study also investigates the moderating role of demography on the body mass index (BMI) of Indian youths. Design/methodology/approach The study initially develops a conceptual model, stemming from an extensive theoretical research, and subsequently validates…
Non-Profit Organisations, Volume III: Society, Sustainability and Accountability
Non-Profit Organisations, Volume I: Strategic, Managerial and Marketing Advancements
Non-Profit Organisations, Volume IV: Structures, Models and Technology
Non-Profit Organisations, Volume II: Economy, Industries and Context
Growing green: Exploring the drivers of citizens’ participation in Italian urban and peri-urban forestation governance
Urban and peri-urban forests (UPUFs) are essential components of urban landscapes that offer multiple benefits to local communities, above all to those who live in large cities. This realization has fueled the interest of the scientific community in understanding citizens’ attitudes and perceptions towards UPUFs, focusing on the diverse ecosystem services they provide in social and environmental terms. However, less attention has been paid to the…
Business (11 works) · Marketing (6 works) · Digital Marketing and Social Media (5 works) · Psychology (5 works) · Economics (4 works) · Extant taxon (4 works) · Geography (4 works) · Nonprofit Sector and Volunteering (4 works) · Physics (4 works) · Thermodynamics (4 works)