Agostino Vollero
Biographic Data
| ID | 6319083 |
|---|---|
| NAME | Agostino Vollero |
| GIVEN NAMES | Agostino |
| FAMILY NAME | Vollero |
| SIGNATURE | VOLLERO A |
| AFFILIATIONS | University of Salerno |
| ORCID | 0000-0003-0282-1761 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
From fragmentation to collaboration in tourism promotion
The fragmentation in decision-making among different stakeholders severely influences the effectiveness of tourism promotion, in well-known destinations as well. Through the lens of Collaboration Theory, the paper empirically aims at exploring how an Integrated Marketing Communications (IMC) approach may be applied in a fragmented context of tourism with the objective of fostering collaboration between different players. Constructivist grounded t…
Urban and rural destinations on Instagram
“More than words”
“More than words”
From fragmentation to collaboration in tourism promotion
The fragmentation in decision-making among different stakeholders severely influences the effectiveness of tourism promotion, in well-known destinations as well. Through the lens of Collaboration Theory, the paper empirically aims at exploring how an Integrated Marketing Communications (IMC) approach may be applied in a fragmented context of tourism with the objective of fostering collaboration between different players. Constructivist grounded t…
Urban and rural destinations on Instagram
Business (3 works) · Political science (3 works) · Advertising (2 works) · Computer Science (2 works) · Corporate Identity and Reputation (2 works) · Destinations (2 works) · Geography (2 works) · Marketing (2 works) · Public relations (2 works) · Sociology (2 works)