Xiangdong Shen
Biographic Data
| ID | 6322751 |
|---|---|
| NAME | Xiangdong Shen |
| GIVEN NAMES | Xiangdong |
| FAMILY NAME | Shen |
| SIGNATURE | SHEN X |
| AFFILIATIONS | Changshu Institute of Technology |
| ORCID | 0000-0001-7503-5820 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Gender role reversal in live commerce
This study aims to explore how the reverse gender characteristics of male anchors in the live streaming consumption field attract female consumers and influence their purchasing behavior. Based on the interpersonal attraction theory and the Pleasure-Arousal-Dominance (PAD) three-dimensional emotion model, the male anchor’s physical attractiveness, verbal attractiveness, femininity and masculinity are taken as independent variables, female consume…
Rigidity-elasticity-toughness mechanism for low-carbon utilization of environmentally-regulated cultivated land in Jiangsu, China
The use of chemical fertilizers, pesticides, and mulch in traditional agricultural production has caused severe environmental pollution on cultivated land. The practice has proven different between farmer behaviors and perceptions regarding the low-carbon use of cultivated land, but research to bridge the gap remains insufficient. This study first constructed a “rigidity–elasticity–toughness” mechanism of environmental regulation. We then explore…
How short video marketing influences purchase intention in social commerce
The purpose of this study is to expand the stimulus‒organism‒response model to explore the impact of short video users’ persona perception on their purchase intention on short video platforms in the context of Chinese short video marketing. The model is empirically tested using structural equation modeling and survey data collected from 350 short video users. The results show that 10 of the 11 hypotheses in the research model are supported and ha…
Economic policy uncertainty and green economy efficiency
Policy uncertainties have always played a critical role in shaping economic outcomes, as evidenced by the recent sluggish economic growth in many countries. Green economic efficiency (GEE) is a comprehensive index to measure economic, social, and environmental development. This paper uses the slack-based measurement (SBM) directional distance function and Luenberger productivity indicator to measure the static GEE and dynamic green total factor p…
Research on Social Media Content Marketing
Drawing from the Uses and Gratifications Theory (UGT), this study explores the influences of the gratifications derived from the use of the WeChat on Chinese consumers’ purchase intention for South Korean brands. A total of 2,276 respondents from ten cities in China—Beijing, Shanghai, Guangzhou, Shenzhen, Ji’nan, Nanjing, Zhengzhou, Wuhan, Chengdu, and Xi’an—were part of this study. Structural equation modeling (SEM) and PROCESS analysis was appl…
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Research on Social Media Content Marketing
Drawing from the Uses and Gratifications Theory (UGT), this study explores the influences of the gratifications derived from the use of the WeChat on Chinese consumers’ purchase intention for South Korean brands. A total of 2,276 respondents from ten cities in China—Beijing, Shanghai, Guangzhou, Shenzhen, Ji’nan, Nanjing, Zhengzhou, Wuhan, Chengdu, and Xi’an—were part of this study. Structural equation modeling (SEM) and PROCESS analysis was appl…
Economic policy uncertainty and green economy efficiency
Policy uncertainties have always played a critical role in shaping economic outcomes, as evidenced by the recent sluggish economic growth in many countries. Green economic efficiency (GEE) is a comprehensive index to measure economic, social, and environmental development. This paper uses the slack-based measurement (SBM) directional distance function and Luenberger productivity indicator to measure the static GEE and dynamic green total factor p…
How short video marketing influences purchase intention in social commerce
The purpose of this study is to expand the stimulus‒organism‒response model to explore the impact of short video users’ persona perception on their purchase intention on short video platforms in the context of Chinese short video marketing. The model is empirically tested using structural equation modeling and survey data collected from 350 short video users. The results show that 10 of the 11 hypotheses in the research model are supported and ha…
Gender role reversal in live commerce
This study aims to explore how the reverse gender characteristics of male anchors in the live streaming consumption field attract female consumers and influence their purchasing behavior. Based on the interpersonal attraction theory and the Pleasure-Arousal-Dominance (PAD) three-dimensional emotion model, the male anchor’s physical attractiveness, verbal attractiveness, femininity and masculinity are taken as independent variables, female consume…
Rigidity-elasticity-toughness mechanism for low-carbon utilization of environmentally-regulated cultivated land in Jiangsu, China
The use of chemical fertilizers, pesticides, and mulch in traditional agricultural production has caused severe environmental pollution on cultivated land. The practice has proven different between farmer behaviors and perceptions regarding the low-carbon use of cultivated land, but research to bridge the gap remains insufficient. This study first constructed a “rigidity–elasticity–toughness” mechanism of environmental regulation. We then explore…
Digital Marketing and Social Media (3 works) · Technology Adoption and User Behaviour (3 works) · Advertising (2 works) · Business (2 works) · China (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Marketing (2 works) · Perception (2 works) · Psychology (2 works) · Structural equation modeling (2 works)