Irena Bogoevska-Gavrilova
Biographic Data
| ID | 6323317 |
|---|---|
| NAME | Irena Bogoevska-Gavrilova |
| GIVEN NAMES | Irena |
| FAMILY NAME | Bogoevska-Gavrilova |
| SIGNATURE | BOGOEVSKA-GAVRILOVA I |
| AFFILIATIONS | Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, Skopje, North Macedonia |
| ORCID | 0000-0002-1740-0954 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
To comment or not? The role of brand-related content type on social media
In recent years, social media platforms have transformed into dynamic spaces for brand-consumer interaction, with commenting emerging as a strategic tool for brands to connect with their audience.This research study aims to examine what types of incentives trigger customers' engagement in terms of commenting on different brand-related content types on social media.A total of 415 questionnaires were analyzed and a structural equation modeling appr…
No prominent works on this page.
To comment or not? The role of brand-related content type on social media
In recent years, social media platforms have transformed into dynamic spaces for brand-consumer interaction, with commenting emerging as a strategic tool for brands to connect with their audience.This research study aims to examine what types of incentives trigger customers' engagement in terms of commenting on different brand-related content types on social media.A total of 415 questionnaires were analyzed and a structural equation modeling appr…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Communication and Language (1 work) · Digital Marketing and Social Media (1 work) · Mathematics (1 work) · Psychology (1 work) · Social media (1 work) · World Wide Web (1 work)