Nathalie Peña-García
Biographic Data
| ID | 6323422 |
|---|---|
| NAME | Nathalie Peña-García |
| GIVEN NAMES | Nathalie |
| FAMILY NAME | Peña-García |
| SIGNATURE | PEÑA-GARCÍA N |
| AFFILIATIONS | Colegio de Estudios Superiores de Administración |
| ORCID | 0000-0002-6594-5940 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Loyalty beyond transactions
Introduction As digital platforms increasingly shape consumer behavior, understanding the factors that drive customer loyalty has become a critical area of research. This study examines the role of Perceived Brand Ethics (PBE), Trust, and Customer Experience (CX) in fostering Brand Engagement (BE) and their subsequent effect on Loyalty within the e-commerce, food delivery, and transportation sectors. Methods Using a cross-sectional survey of 1,03…
The effect of CSR beliefs among bank customers during difficult economic times
Purpose This study investigates how customers perceive corporate social responsibility (CSR) efforts by banks during times of crisis, particularly following the COVID-19 pandemic. It focuses on the authenticity and alignment of CSR actions with customer values and examines how these perceptions influence trust, commitment, and attitudes toward banks. Design/methodology Data were collected from banking customers in the United States, Spain, Mexico…
Emoción y razón
A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación llevada a cabo hasta la fecha no ha sido concluyente. El objetivo de este trabajo es estudiar las intenciones comportamentales de los consumidores según su género en los intercambios comerciales B2C. En este sentido, se propone identificar cómo el valor funcional —re…
Emoción y razón
A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación llevada a cabo hasta la fecha no ha sido concluyente. El objetivo de este trabajo es estudiar las intenciones comportamentales de los consumidores según su género en los intercambios comerciales B2C. En este sentido, se propone identificar cómo el valor funcional —re…
Emoción y razón
A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación llevada a cabo hasta la fecha no ha sido concluyente. El objetivo de este trabajo es estudiar las intenciones comportamentales de los consumidores según su género en los intercambios comerciales B2C. En este sentido, se propone identificar cómo el valor funcional —re…
Loyalty beyond transactions
Introduction As digital platforms increasingly shape consumer behavior, understanding the factors that drive customer loyalty has become a critical area of research. This study examines the role of Perceived Brand Ethics (PBE), Trust, and Customer Experience (CX) in fostering Brand Engagement (BE) and their subsequent effect on Loyalty within the e-commerce, food delivery, and transportation sectors. Methods Using a cross-sectional survey of 1,03…
The effect of CSR beliefs among bank customers during difficult economic times
Purpose This study investigates how customers perceive corporate social responsibility (CSR) efforts by banks during times of crisis, particularly following the COVID-19 pandemic. It focuses on the authenticity and alignment of CSR actions with customer values and examines how these perceptions influence trust, commitment, and attitudes toward banks. Design/methodology Data were collected from banking customers in the United States, Spain, Mexico…
Digital Marketing and Social Media (3 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Political science (2 works) · Accounting (1 work) · Advertising (1 work) · Advertising and Communication Studies (1 work) · Brand Loyalty (1 work) · Corporate social responsibility (1 work) · Corporate Social Responsibility Reporting (1 work)