Adnan Sarwar
Biographic Data
| ID | 6335284 |
|---|---|
| NAME | Adnan Sarwar |
| GIVEN NAMES | Adnan |
| FAMILY NAME | Sarwar |
| SIGNATURE | SARWAR A |
| AFFILIATIONS | University of Veterinary and Animal Sciences |
| ORCID | 0000-0001-8927-5913 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The effect of brand authenticity on brand loyalty in the frozen food industry
Purpose This study aims to investigate the effect of brand authenticity on consumer brand loyalty in the Pakistani frozen food industry sector in the light of the stimulus-organism-response (SOR) theory. Design/methodology/approach The quantitative approach utilized a survey questionnaire to acquire customers’ perceptions. A simple random technique was used to collect data. About 255 questionnaires were analysed, and the response rate was 72.86%.…
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The effect of brand authenticity on brand loyalty in the frozen food industry
Purpose This study aims to investigate the effect of brand authenticity on consumer brand loyalty in the Pakistani frozen food industry sector in the light of the stimulus-organism-response (SOR) theory. Design/methodology/approach The quantitative approach utilized a survey questionnaire to acquire customers’ perceptions. A simple random technique was used to collect data. About 255 questionnaires were analysed, and the response rate was 72.86%.…
Computer Science (2 works) · Advertising (1 work) · Brand awareness (1 work) · Brand equity (1 work) · Brand Loyalty (1 work) · Brand management (1 work) · Business (1 work) · Computer security (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work)