Blanca Hernández Ortega
Biographic Data
| ID | 6356262 |
|---|---|
| NAME | Blanca Hernández Ortega |
| GIVEN NAMES | Blanca Hernández |
| FAMILY NAME | Ortega |
| SIGNATURE | ORTEGA B H |
| AFFILIATIONS | Universidad de Zaragoza |
| ORCID | 0000-0003-0752-3202 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
How destination image projected on social media influences online sales of tourism services: Exploring the moderating role of tourists’ experience
While previous research has focused on the cognitive and affective dimensions of destination image and their effects on tourists’ attitudes and intentions (rather than actual behaviours), this study takes a three-dimensional approach to examine tourists’ objective responses. It examines how cognitive, affective, and sensory destination images projected by the destination marketing organisation (DMO) through social media influence its online sales…
Potential funders’ motivations in reward-based crowdfunding. The influence of project attachment and business viability
The influence of generic-academic competences on satisfaction and loyalty: The view of two key actors in higher education
Despite the large number of studies about competences in higher education, several important gaps in research can be identified. The present paper aims to fill two of these gaps by analysing the influence of generic-academic competences on individuals’ satisfaction with the learning experience, and of this satisfaction on their loyalty to their higher education institution. Loyalty is measured through two components: intentions of recommending th…
Not so positive, please: Effects of online consumer reviews on evaluations during the decision-making process
Purpose The purpose of this paper is to analyse the effect of positive online consumer reviews (OCRs) on changes in the individual’s evaluations from the pre-purchase to the post-consumption stage, studying satisfaction, attitude towards the firm and purchase intention. The effect of positive OCRs may differ depending on whether the product performance is high or low, i.e., whether the product meets the objectives of the consumer. So, the paper a…
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior
Purpose – The purpose of this paper is to elaborate on the concept of engagement platforms and the theories of co-creation of value to analyze the purchase as a context for customers to co-create their own experiences. Specifically, the paper proposes that including online cues related to Customer to customer (C2C) interactions and coproduction in the engagement platform determines customer co-creation experiences. Moreover, the paper tests for t…
Influencia de la cultura en el comportamiento de compra online de productos turísticos. El caso de España y México
Conocer cómo se comporta el consumidor en los entornos virtuales es fundamentalpara potenciar el desarrollo e implantación de decisiones estratégicas de marketing que sean eficacesen la comercialización de bienes y servicios en Internet. El presente trabajo tiene como objetivoconocer la importancia de la cultura en el comportamiento de compra online del individuo,analizando para ello dos países latinos: México y España. De este modo, partiendo de…
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance
Differences between potential, new and experienced e‐customers: Analysis of e‐purchasing behaviour
Purpose The purpose of the paper is to analyse the evolution of e‐customer purchasing behaviour. Certain perceptions of electronic commerce (EC) may differ according to the purchasing experience of customers. Three groups of e‐customers are differentiated: potential, new and experienced. Design/methodology/approach First of all, the socio‐demographic characteristics of each group were analysed using the Chi‐squared test. Then, using ANOVA and pos…
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior
Purpose – The purpose of this paper is to elaborate on the concept of engagement platforms and the theories of co-creation of value to analyze the purchase as a context for customers to co-create their own experiences. Specifically, the paper proposes that including online cues related to Customer to customer (C2C) interactions and coproduction in the engagement platform determines customer co-creation experiences. Moreover, the paper tests for t…
Not so positive, please: Effects of online consumer reviews on evaluations during the decision-making process
Purpose The purpose of this paper is to analyse the effect of positive online consumer reviews (OCRs) on changes in the individual’s evaluations from the pre-purchase to the post-consumption stage, studying satisfaction, attitude towards the firm and purchase intention. The effect of positive OCRs may differ depending on whether the product performance is high or low, i.e., whether the product meets the objectives of the consumer. So, the paper a…
Differences between potential, new and experienced e‐customers: Analysis of e‐purchasing behaviour
Purpose The purpose of the paper is to analyse the evolution of e‐customer purchasing behaviour. Certain perceptions of electronic commerce (EC) may differ according to the purchasing experience of customers. Three groups of e‐customers are differentiated: potential, new and experienced. Design/methodology/approach First of all, the socio‐demographic characteristics of each group were analysed using the Chi‐squared test. Then, using ANOVA and pos…
Influencia de la cultura en el comportamiento de compra online de productos turísticos. El caso de España y México
Conocer cómo se comporta el consumidor en los entornos virtuales es fundamentalpara potenciar el desarrollo e implantación de decisiones estratégicas de marketing que sean eficacesen la comercialización de bienes y servicios en Internet. El presente trabajo tiene como objetivoconocer la importancia de la cultura en el comportamiento de compra online del individuo,analizando para ello dos países latinos: México y España. De este modo, partiendo de…
Differences between potential, new and experienced e‐customers: Analysis of e‐purchasing behaviour
Purpose The purpose of the paper is to analyse the evolution of e‐customer purchasing behaviour. Certain perceptions of electronic commerce (EC) may differ according to the purchasing experience of customers. Three groups of e‐customers are differentiated: potential, new and experienced. Design/methodology/approach First of all, the socio‐demographic characteristics of each group were analysed using the Chi‐squared test. Then, using ANOVA and pos…
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior
Purpose – The purpose of this paper is to elaborate on the concept of engagement platforms and the theories of co-creation of value to analyze the purchase as a context for customers to co-create their own experiences. Specifically, the paper proposes that including online cues related to Customer to customer (C2C) interactions and coproduction in the engagement platform determines customer co-creation experiences. Moreover, the paper tests for t…
Influencia de la cultura en el comportamiento de compra online de productos turísticos. El caso de España y México
Conocer cómo se comporta el consumidor en los entornos virtuales es fundamentalpara potenciar el desarrollo e implantación de decisiones estratégicas de marketing que sean eficacesen la comercialización de bienes y servicios en Internet. El presente trabajo tiene como objetivoconocer la importancia de la cultura en el comportamiento de compra online del individuo,analizando para ello dos países latinos: México y España. De este modo, partiendo de…
The influence of generic-academic competences on satisfaction and loyalty: The view of two key actors in higher education
Despite the large number of studies about competences in higher education, several important gaps in research can be identified. The present paper aims to fill two of these gaps by analysing the influence of generic-academic competences on individuals’ satisfaction with the learning experience, and of this satisfaction on their loyalty to their higher education institution. Loyalty is measured through two components: intentions of recommending th…
Not so positive, please: Effects of online consumer reviews on evaluations during the decision-making process
Purpose The purpose of this paper is to analyse the effect of positive online consumer reviews (OCRs) on changes in the individual’s evaluations from the pre-purchase to the post-consumption stage, studying satisfaction, attitude towards the firm and purchase intention. The effect of positive OCRs may differ depending on whether the product performance is high or low, i.e., whether the product meets the objectives of the consumer. So, the paper a…
Potential funders’ motivations in reward-based crowdfunding. The influence of project attachment and business viability
How destination image projected on social media influences online sales of tourism services: Exploring the moderating role of tourists’ experience
While previous research has focused on the cognitive and affective dimensions of destination image and their effects on tourists’ attitudes and intentions (rather than actual behaviours), this study takes a three-dimensional approach to examine tourists’ objective responses. It examines how cognitive, affective, and sensory destination images projected by the destination marketing organisation (DMO) through social media influence its online sales…
Digital Marketing and Social Media (7 works) · Business (6 works) · Psychology (6 works) · Computer Science (5 works) · Marketing (5 works) · Social Psychology (5 works) · Customer Service Quality and Loyalty (4 works) · Social Psychology (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Originality (3 works)