Javier A Sánchez-Torres
Biographic Data
| ID | 6356283 |
|---|---|
| NAME | Javier A Sánchez-Torres |
| GIVEN NAMES | Javier A |
| FAMILY NAME | Sánchez-Torres |
| SIGNATURE | SÁNCHEZ-TORRES J A |
| AFFILIATIONS | Universidad de Medellín |
| ORCID | 0000-0002-8217-2177 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
University governance and institutional management for sustainability: Teachers’ perspectives on policy implementation in higher education
Universities are responsible for training professionals whose decisions in the economic and governmental scenario will lead to comply with sustainability principles. This research seeks to analyze the influence of campus governance and management actions on the implementation of sustainability in teaching, research, and community extension activities from the teaching perspective. A mixed sequential model composed of a theoretical phase and a lit…
Factors influencing university students in conducting ecotourism
Purpose This study examines the factors that influence the ecotourist behavior of university students. The understanding of what motivates these students can inform future suggestions for strategies and actions in ecotourism. Design/methodology/approach The study was applied to university students of the University of Medellín, Colombia. It was an exploratory empirical study that surveyed a total of 696 students. Findings The results show that st…
Analysing Credibility of Femvertising Campaigns: A Focus on Colombian Female Athletes
Advertising campaigns featuring female athletes have gained significant importance given the positive implications of gender equality, female empowerment and modern social dynamics, in which women play a crucial role, especially in Western societies. However, advertising campaigns in which female athletes are visible can be perceived by the public as false, sometimes known as woman-washing. This study explores the perception of woman-washing in f…
Ecotourism on university campuses: Co-creation case study at Universidad de Medellín, Colombia
This article focuses on presenting a proposal for ecotourism services on a green university campus based on the process of design thinking by students. Participatory action research, co-creation and psychosocial intervention methodologies were considered to develop this process. This study established the following two important results: on one hand, a green campus initial intervention proposal emerged, which included a service description and sp…
Ecotourism on university campuses: Co-creation case study at Universidad de Medellín, Colombia
Retos del marketing desde la pandemia por Covid-19
Este nuevo número de Innovar es la continuación del resultado de la convocatoria a número especial “Marketing y comportamiento del consumidor durante y en la superación de una pandemia”, cuyo propósito fue brindar a la comunidad académica del campo disciplinar del marketing un espacio para divulgar sus resultados de investigación relacionados con el marketing y el comportamiento del consumidor durante y en la superación de una pandemia
Lovemark effect: Analysis of the differences between students and graduates in a love brand study at a public university
The purpose of this paper is to consolidate the measurement of a lovemark and unify a set of elements that form a lovemark in university institutions by considering the differences between students and graduates. Based on a review of factors that build a lovemark, brand loyalty relationships were explored. In addition, an empirical study was carried out and applied to a sample of 257 participants at the National University of Colombia (UNAL), one…
Lovemark effect: Analysis of the differences between students and graduates in a love brand study at a public university
The purpose of this paper is to consolidate the measurement of a lovemark and unify a set of elements that form a lovemark in university institutions by considering the differences between students and graduates. Based on a review of factors that build a lovemark, brand loyalty relationships were explored. In addition, an empirical study was carried out and applied to a sample of 257 participants at the National University of Colombia (UNAL), one…
Lovemark effect: Analysis of the differences between students and graduates in a love brand study at a public university
The purpose of this paper is to consolidate the measurement of a lovemark and unify a set of elements that form a lovemark in university institutions by considering the differences between students and graduates. Based on a review of factors that build a lovemark, brand loyalty relationships were explored. In addition, an empirical study was carried out and applied to a sample of 257 participants at the National University of Colombia (UNAL), one…
Retos del marketing desde la pandemia por Covid-19
Este nuevo número de Innovar es la continuación del resultado de la convocatoria a número especial “Marketing y comportamiento del consumidor durante y en la superación de una pandemia”, cuyo propósito fue brindar a la comunidad académica del campo disciplinar del marketing un espacio para divulgar sus resultados de investigación relacionados con el marketing y el comportamiento del consumidor durante y en la superación de una pandemia
Ecotourism on university campuses: Co-creation case study at Universidad de Medellín, Colombia
This article focuses on presenting a proposal for ecotourism services on a green university campus based on the process of design thinking by students. Participatory action research, co-creation and psychosocial intervention methodologies were considered to develop this process. This study established the following two important results: on one hand, a green campus initial intervention proposal emerged, which included a service description and sp…
Ecotourism on university campuses: Co-creation case study at Universidad de Medellín, Colombia
Analysing Credibility of Femvertising Campaigns: A Focus on Colombian Female Athletes
Advertising campaigns featuring female athletes have gained significant importance given the positive implications of gender equality, female empowerment and modern social dynamics, in which women play a crucial role, especially in Western societies. However, advertising campaigns in which female athletes are visible can be perceived by the public as false, sometimes known as woman-washing. This study explores the perception of woman-washing in f…
Factors influencing university students in conducting ecotourism
Purpose This study examines the factors that influence the ecotourist behavior of university students. The understanding of what motivates these students can inform future suggestions for strategies and actions in ecotourism. Design/methodology/approach The study was applied to university students of the University of Medellín, Colombia. It was an exploratory empirical study that surveyed a total of 696 students. Findings The results show that st…
University governance and institutional management for sustainability: Teachers’ perspectives on policy implementation in higher education
Universities are responsible for training professionals whose decisions in the economic and governmental scenario will lead to comply with sustainability principles. This research seeks to analyze the influence of campus governance and management actions on the implementation of sustainability in teaching, research, and community extension activities from the teaching perspective. A mixed sequential model composed of a theoretical phase and a lit…
Computer Science (4 works) · Diverse Aspects of Tourism Research (3 works) · Ecotourism (3 works) · Environmental Education and Sustainability (3 works) · Geography (3 works) · Political science (3 works) · Psychology (3 works) · Tourism (3 works) · Advertising and Communication Studies (2 works) · Archaeology (2 works)