María Ángeles Iniesta Bonillo
Biographic Data
| ID | 6356528 |
|---|---|
| NAME | María Ángeles Iniesta Bonillo |
| GIVEN NAMES | María Ángeles Iniesta |
| FAMILY NAME | Bonillo |
| SIGNATURE | BONILLO M Á I |
| AFFILIATIONS | University of Almería |
| ORCID | 0000-0001-7393-5550 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Mindfulness and consumer behavior
Mindlessness, or lack of awareness, is deeply rooted in society and reinforced by the constant stimuli from marketing practices, leading to unhealthy and unsustainable consequences for individuals, society, and the environment. In consumer behavior, this manifests as impulsive or excessive purchasing, which undermines well-being and happiness rather than enhancing them. Mindfulness has emerged as a potential solution to mindless consumption that,…
Customer functional value creation through a sustainable entrepreneurial orientation approach
This paper advances a theoretical model to empirically test firms’behaviour regarding sustainable entrepreneurship, enhancingwhat researchers have recently proposed at a solely conceptuallevel; this entails sustainable entrepreneurship being understoodas a discipline that reliably allows organizations to successfullyrespond to sustainable development and market requirements.The authors suggest an integrated approach of dynamic-capabil-ities, S-D …
Un enfoque de marketing de relaciones a la educación como un servicio
Esta investigación se plantea como una aproximación exploratoria a la vez que innovadora,en la medida en que su objetivo básico es el de aplicar el paradigma del marketing derelaciones al análisis de la gestión educativa. Más concretamente, lo que se persigue es construirun modelo integrado de relaciones entre el egresado y la universidad. Se realizaron 500 encuestasa egresados de una universidad española y se utilizaron modelos de ecuaciones est…
The concept of perceived value
The purpose of this article is to present a systematic review of the extensive research that has been conducted on the conceptualization of perceived value. The major conclusions of the present study are: (i) that both uni-dimensional and multi-dimensional models of value have their roles to play in providing simplified (uni-dimensional) and complex (multi-dimensional) understandings of the concept; (ii) that the nature of perceived value is comp…
No prominent works on this page.
The concept of perceived value
The purpose of this article is to present a systematic review of the extensive research that has been conducted on the conceptualization of perceived value. The major conclusions of the present study are: (i) that both uni-dimensional and multi-dimensional models of value have their roles to play in providing simplified (uni-dimensional) and complex (multi-dimensional) understandings of the concept; (ii) that the nature of perceived value is comp…
Un enfoque de marketing de relaciones a la educación como un servicio
Esta investigación se plantea como una aproximación exploratoria a la vez que innovadora,en la medida en que su objetivo básico es el de aplicar el paradigma del marketing derelaciones al análisis de la gestión educativa. Más concretamente, lo que se persigue es construirun modelo integrado de relaciones entre el egresado y la universidad. Se realizaron 500 encuestasa egresados de una universidad española y se utilizaron modelos de ecuaciones est…
Customer functional value creation through a sustainable entrepreneurial orientation approach
This paper advances a theoretical model to empirically test firms’behaviour regarding sustainable entrepreneurship, enhancingwhat researchers have recently proposed at a solely conceptuallevel; this entails sustainable entrepreneurship being understoodas a discipline that reliably allows organizations to successfullyrespond to sustainable development and market requirements.The authors suggest an integrated approach of dynamic-capabil-ities, S-D …
Mindfulness and consumer behavior
Mindlessness, or lack of awareness, is deeply rooted in society and reinforced by the constant stimuli from marketing practices, leading to unhealthy and unsustainable consequences for individuals, society, and the environment. In consumer behavior, this manifests as impulsive or excessive purchasing, which undermines well-being and happiness rather than enhancing them. Mindfulness has emerged as a potential solution to mindless consumption that,…
Psychology (2 works) · Business (1 works) · Clinical Psychology (1 works) · Computer Science (1 works) · Conceptual model (1 works) · Corporate Identity and Reputation (1 works) · Corporate Social Responsibility Reporting (1 works) · Cultural Differences and Values (1 works) · Customer Service Quality and Loyalty (1 works) · Customer value (1 works)