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H Sun

Biographic Data

ID6362
NAMEH Sun
GIVEN NAMESH
FAMILY NAMESun
SIGNATURESUN H
ORCID0000-0002-6511-9761
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS6
WORKS AS AUTHOR4
WORKS AS EDITOR1
FIRST PUBLICATION YEAR2014
LATEST PUBLICATION YEAR2025
H-INDEX2
  • He Loves the One He Has Invested In

    Open Access•Rui Chen, H Sun et al.•ARTICLE•Journal of Consumer Research•2025•Cited by: 3•References: 116

    The sunk cost bias, that is, people's suboptimal tendency to continue to pursue previously invested options, has been found in many domains, and various mechanisms have been proposed. The current study offers a novel perspective for understanding sunk cost bias. Drawing on previous findings suggesting that sunk cost bias may be adaptive and promoted by fundamental motives, it is theorized that sunk cost bias may be a goal-oriented behavior in the…

  • The Social and Cultural Exchange and the Conversions of Different Religions along the Trade Routes When then Trading Groups Intermingled

    Open Access•Bin Bin, Song Song et al.•EDITOR•ARTICLE•SHS Web of Conferences•2023•References: 4

    This paper explores the impact of trade on religious and cultural beliefs, examining several trade routes such as the Silk Road and Indian Ocean trade. It analyzes the spread of Buddhism, Islam, and Christianity and their effects on different societies and cultures. Additionally, the paper examines the negative impacts of intercultural exchange, including religious conflicts and tensions, and incorporates case studies and examples. The paper draw…

  • Meeting Program

    Open Access•Cynthia Beall, J Ld Klein et al.•ARTICLE•American Journal of Human Biology•2015

  • Da-Cheng-Qi decoction, a traditional Chinese herbal formula, for intestinal obstruction

    Open Access•B Yang, F Xu et al.•ARTICLE•African Journal of Traditional…•2014

  • The Impact of Partisan Sponsorship on Political Surveys

    Roger Tourangeau, Stanley Presser et al.•ARTICLE•Public Opinion Quarterly•2014•Cited by: 3•References: 6

    Journal Article The Impact of Partisan Sponsorship on Political Surveys Get access Roger Tourangeau, Roger Tourangeau * R oger T ourangeau is a vice president and associate director at Westat, Rockville, MD, USA. S tanley P resser is a Distinguished University Professor of Sociology and Survey Methodology at the University of Maryland, College Park, MD, USA. H anyu S un is a graduate student in the Joint Program in Survey Methodology at the Unive…

  • He Loves the One He Has Invested In

    Open Access•Rui Chen, H Sun et al.•ARTICLE•Journal of Consumer Research•2025•Cited by: 3•References: 116

    The sunk cost bias, that is, people's suboptimal tendency to continue to pursue previously invested options, has been found in many domains, and various mechanisms have been proposed. The current study offers a novel perspective for understanding sunk cost bias. Drawing on previous findings suggesting that sunk cost bias may be adaptive and promoted by fundamental motives, it is theorized that sunk cost bias may be a goal-oriented behavior in the…

  • The Impact of Partisan Sponsorship on Political Surveys

    Roger Tourangeau, Stanley Presser et al.•ARTICLE•Public Opinion Quarterly•2014•Cited by: 3•References: 6

    Journal Article The Impact of Partisan Sponsorship on Political Surveys Get access Roger Tourangeau, Roger Tourangeau * R oger T ourangeau is a vice president and associate director at Westat, Rockville, MD, USA. S tanley P resser is a Distinguished University Professor of Sociology and Survey Methodology at the University of Maryland, College Park, MD, USA. H anyu S un is a graduate student in the Joint Program in Survey Methodology at the Unive…

  • Da-Cheng-Qi decoction, a traditional Chinese herbal formula, for intestinal obstruction

    Open Access•B Yang, F Xu et al.•ARTICLE•African Journal of Traditional…•2014

  • The Impact of Partisan Sponsorship on Political Surveys

    Roger Tourangeau, Stanley Presser et al.•ARTICLE•Public Opinion Quarterly•2014•Cited by: 3•References: 6

    Journal Article The Impact of Partisan Sponsorship on Political Surveys Get access Roger Tourangeau, Roger Tourangeau * R oger T ourangeau is a vice president and associate director at Westat, Rockville, MD, USA. S tanley P resser is a Distinguished University Professor of Sociology and Survey Methodology at the University of Maryland, College Park, MD, USA. H anyu S un is a graduate student in the Joint Program in Survey Methodology at the Unive…

  • Meeting Program

    Open Access•Cynthia Beall, J Ld Klein et al.•ARTICLE•American Journal of Human Biology•2015

  • The Social and Cultural Exchange and the Conversions of Different Religions along the Trade Routes When then Trading Groups Intermingled

    Open Access•Bin Bin, Song Song et al.•EDITOR•ARTICLE•SHS Web of Conferences•2023•References: 4

    This paper explores the impact of trade on religious and cultural beliefs, examining several trade routes such as the Silk Road and Indian Ocean trade. It analyzes the spread of Buddhism, Islam, and Christianity and their effects on different societies and cultures. Additionally, the paper examines the negative impacts of intercultural exchange, including religious conflicts and tensions, and incorporates case studies and examples. The paper draw…

  • He Loves the One He Has Invested In

    Open Access•Rui Chen, H Sun et al.•ARTICLE•Journal of Consumer Research•2025•Cited by: 3•References: 116

    The sunk cost bias, that is, people's suboptimal tendency to continue to pursue previously invested options, has been found in many domains, and various mechanisms have been proposed. The current study offers a novel perspective for understanding sunk cost bias. Drawing on previous findings suggesting that sunk cost bias may be adaptive and promoted by fundamental motives, it is theorized that sunk cost bias may be a goal-oriented behavior in the…

Computer Science (2 works) · Library science (2 works) · Political science (2 works) · Sociology (2 works) · Anthropology (1 work) · Archaeology (1 work) · Behavioral Health and Interventions (1 work) · Buddhism (1 work) · Chinese history and philosophy (1 work) · Christianity (1 work)

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