Bruce K Berger
Biographic Data
| ID | 6380989 |
|---|---|
| NAME | Bruce K Berger |
| GIVEN NAMES | Bruce K |
| FAMILY NAME | Berger |
| SIGNATURE | BERGER B K |
| AFFILIATIONS | University of Alabama |
| ORCID | 0009-0001-4928-1937 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 7 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
Maximizing the Potential of Millennial Communication Professionals in the Workplace
Although millennials have been extensively examined in the popular and academic literature, there have not been sufficient studies in strategic communication that help us fully understand this unique and influential cohort in the communication profession. The purpose of this research is to take a talent management approach to gain a deep understanding of millennial communication professionals’ (MCPs) generational attributes as related to their wo…
Gender effect in Russian public relations
A Cross-Cultural Study of Effective Organizational Crisis Response Strategy in the United States and South Korea
This study investigated the public's perception toward organizational crisis response strategies by using a 2 × 2 × 2 between-subject factorial design with level of responsibility (individual vs. organizational level), organizational response (causal and treatment responsibility), and two countries (the United States vs. South Korea). Students responded to hypothetical news stories. The results showed that students in a highly collectivistic cult…
Ethics in Public Relations
This study investigates Russian (n=206) and American (n=204) public relations students’ perceptions of relationships between ethics and public relations practice. The results suggest that, although there are some similarities, students in the two countries view professional public relations ethics and leadership quite differently. Russian participants were more likely than their American counterparts to see obstacles that might hav e prev ented t…
You Can't Homogenize Success in Communication Management
Interviews were conducted with 97 high-level U.S. communications managers to assess factors related to professional success in public relations. The executives most commonly defined success in managerial and strategic terms and indicated that excellent communication skills and a proactive nature were crucial to success in the field. However, the results suggested that success follows diverse pathways, which appear to be linked by 10 patterns or t…
The Political Role and Influence of Business Organizations
Relationships between economic power and political influence have long been of interest to scholars in several disciplines. Despite an extensive literature and rich theorizing on the topic, however, we still know little about how economic producers attempt public policy influence and the extent to which they may be successful. In this chapter, the authors argue that a communication perspective on the public policy process sheds new light on relat…
A Cross-Cultural Study of Effective Organizational Crisis Response Strategy in the United States and South Korea
This study investigated the public's perception toward organizational crisis response strategies by using a 2 × 2 × 2 between-subject factorial design with level of responsibility (individual vs. organizational level), organizational response (causal and treatment responsibility), and two countries (the United States vs. South Korea). Students responded to hypothetical news stories. The results showed that students in a highly collectivistic cult…
Gender effect in Russian public relations
You Can't Homogenize Success in Communication Management
Interviews were conducted with 97 high-level U.S. communications managers to assess factors related to professional success in public relations. The executives most commonly defined success in managerial and strategic terms and indicated that excellent communication skills and a proactive nature were crucial to success in the field. However, the results suggested that success follows diverse pathways, which appear to be linked by 10 patterns or t…
The Political Role and Influence of Business Organizations
Relationships between economic power and political influence have long been of interest to scholars in several disciplines. Despite an extensive literature and rich theorizing on the topic, however, we still know little about how economic producers attempt public policy influence and the extent to which they may be successful. In this chapter, the authors argue that a communication perspective on the public policy process sheds new light on relat…
The Political Role and Influence of Business Organizations
Relationships between economic power and political influence have long been of interest to scholars in several disciplines. Despite an extensive literature and rich theorizing on the topic, however, we still know little about how economic producers attempt public policy influence and the extent to which they may be successful. In this chapter, the authors argue that a communication perspective on the public policy process sheds new light on relat…
You Can't Homogenize Success in Communication Management
Interviews were conducted with 97 high-level U.S. communications managers to assess factors related to professional success in public relations. The executives most commonly defined success in managerial and strategic terms and indicated that excellent communication skills and a proactive nature were crucial to success in the field. However, the results suggested that success follows diverse pathways, which appear to be linked by 10 patterns or t…
Ethics in Public Relations
This study investigates Russian (n=206) and American (n=204) public relations students’ perceptions of relationships between ethics and public relations practice. The results suggest that, although there are some similarities, students in the two countries view professional public relations ethics and leadership quite differently. Russian participants were more likely than their American counterparts to see obstacles that might hav e prev ented t…
A Cross-Cultural Study of Effective Organizational Crisis Response Strategy in the United States and South Korea
This study investigated the public's perception toward organizational crisis response strategies by using a 2 × 2 × 2 between-subject factorial design with level of responsibility (individual vs. organizational level), organizational response (causal and treatment responsibility), and two countries (the United States vs. South Korea). Students responded to hypothetical news stories. The results showed that students in a highly collectivistic cult…
Gender effect in Russian public relations
Maximizing the Potential of Millennial Communication Professionals in the Workplace
Although millennials have been extensively examined in the popular and academic literature, there have not been sufficient studies in strategic communication that help us fully understand this unique and influential cohort in the communication profession. The purpose of this research is to take a talent management approach to gain a deep understanding of millennial communication professionals’ (MCPs) generational attributes as related to their wo…
Political science (6 works) · Public relations (6 works) · Perception (5 works) · Psychology (5 works) · Public Relations and Crisis Communication (4 works) · Field (mathematics (3 works) · Social Psychology (3 works) · Social Psychology (3 works) · Sociology (3 works) · Communication in Education and Healthcare (2 works)