Skip to main content

ETHNOS_APP

Home • Search • Journals • List 0

Ke Liao

Biographic Data

ID6381479
NAMEKe Liao
GIVEN NAMESKe
FAMILY NAMELiao
SIGNATURELIAO K
AFFILIATIONSGuangdong University of Finance & Economics School of Business Administration
ORCID0000-0002-3643-9141
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2026
LATEST PUBLICATION YEAR2026
H-INDEX0
  • The Spillover Effect of Online Medical Consultation Services on Offline Physician–Patient Relationship

    Xi Han, Ke Liao et al.•ARTICLE•Health Communication•2026

    Online medical consultation services (OMCS) in China always receive high ratings, while offline medical services receive many complaints. The COVID-19 pandemic has strengthened the connection between online and offline medical services in China, but the important question whether the online-offline connection can bring benefits for offline medical services is rarely studied. From a patient perspective, this study explores the impact mechanism of …

  • Mechanism and long-term effects of psychological inoculation on individuals’ attitudes towards commercial misinformation

    Xi Han, Ke Liao et al.•ARTICLE•Information Technology and People•2026

    Purpose The pervasive spread of commercial misinformation on social media poses significant risks to businesses and brands, with potentially devastating consequences for their reputation and financial stability. Given its unique nature and far-reaching impact, it is imperative to investigate and develop effective strategies to counteract this growing threat. Based on inoculation theory, this study aims to investigate the mechanisms and long-term …

No prominent works on this page.

  • The Spillover Effect of Online Medical Consultation Services on Offline Physician–Patient Relationship

    Xi Han, Ke Liao et al.•ARTICLE•Health Communication•2026

    Online medical consultation services (OMCS) in China always receive high ratings, while offline medical services receive many complaints. The COVID-19 pandemic has strengthened the connection between online and offline medical services in China, but the important question whether the online-offline connection can bring benefits for offline medical services is rarely studied. From a patient perspective, this study explores the impact mechanism of …

  • Mechanism and long-term effects of psychological inoculation on individuals’ attitudes towards commercial misinformation

    Xi Han, Ke Liao et al.•ARTICLE•Information Technology and People•2026

    Purpose The pervasive spread of commercial misinformation on social media poses significant risks to businesses and brands, with potentially devastating consequences for their reputation and financial stability. Given its unique nature and far-reaching impact, it is imperative to investigate and develop effective strategies to counteract this growing threat. Based on inoculation theory, this study aims to investigate the mechanisms and long-term …

Cognition (1 work) · Computer Science (1 work) · Credibility (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Family medicine (1 work) · Media Influence and Health (1 work) · Medicine (1 work) · Misinformation (1 work) · Misinformation and Its Impacts (1 work)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae