Tat‐Huei Cham
Biographic Data
| ID | 6385292 |
|---|---|
| NAME | Tat‐Huei Cham |
| GIVEN NAMES | Tat‐Huei |
| FAMILY NAME | Cham |
| SIGNATURE | CHAM T H |
| AFFILIATIONS | UCSI University |
| ORCID | 0000-0001-7636-5928 |
| VERIFIED | Yes |
| TOTAL WORKS | 24 |
| TOTAL CITATIONS | 22 |
| WORKS AS AUTHOR | 24 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Muslim women entrepreneurial success
Muslim women entrepreneurs play an increasingly significant role in driving inclusive economic growth, particularly within emerging economies where small and micro enterprises form the backbone of local livelihoods. However, the experiences of Muslim women entrepreneurs remain underexplored and insufficiently understood despite the significance of entrepreneurship in Malaysia’s economic transformation. Applying social capital theory, this study e…
Exploring the role of adaptation technologies and energy poverty on environmental quality
The intensifying issue of global warming is worsened by the fast economic growth of the world’s leading economies, which have emerged as the most polluted countries globally. The present study has tried to make an intensive environmental analysis of the selected five most polluted countries of the world—China, Russia, the United States, India, and Japan to see how adaptation technology (ATEC) and alleviating energy poverty (EPO) help these countr…
Does artificial intelligence improve hospitality employees’ individual competitive productivity? A time-lagged moderated-mediation model involving job crafting and meaningful work
Artificial intelligence (AI) continues to transform the hospitality industry. While adopting AI can lead to employee anxiety, less is known about how these affected employees can benefit and become more competitive. This study advances the challenge-hindrance framework in the AI context to investigate how employees respond to the advances of these technologies and the resulting changes in their competitive productivity. Data collected from 235 em…
How Do Memorable Experiences Influence Wellness Tourist Satisfaction? Insights From User‐Generated Content and Machine Learning
This study examines how international wellness tourists' memorable experiences influence their satisfaction and behavior in wellness hotels. We use machine learning to analyze user‐generated content from wellness hotels across nine Asia‐Pacific countries. Using k ‐means clustering, we identified two tourist segments based on tourists' ratings. Regression results showed that for Segment 1, value, rooms, and service positively influenced satisfacti…
What Makes Users Recommend Their Mobile Travel App? Findings From an Innovation Diffusion and Social Exchange Theory Perspective
This study explores the mechanisms enhancing users' intention to recommend their mobile travel app use. By drawing on innovation diffusion theory and social exchange theory, it offers a comprehensive framework for understanding how user perceptions and the trade‐offs between positive and negative aspects of mobile travel app usage shape engagement and subsequent recommendation intentions. The study also sheds light on omnichannel strategies and h…
Deciphering organisational resilience through a confluence analysis of PLS-SEM, necessary condition analysis, and combined importance-performance map
Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand
Purpose This study aims to examine the impact of social media influencers' (SMIs) characteristics (e.g. posts, communicability, credibility and word-of-mouth) on human brands (e.g. image and trust) and, subsequently, on consumers’ purchase intentions (PI) towards Michelin Guide restaurants. It also explores the moderating role of nationality in these relationships. Design/methodology/approach Purposive sampling was employed to select a sample of …
It’s not all fun and games
Purpose This study aims to look into the role of gamification as an effective marketing tool to engage with consumers and influence purchase behaviours. As there are a plethora of gamified elements, it is crucial to determine which of them can significantly facilitate consumer purchase behaviour. Therefore, a unique stimulus–organism–response (SOR) framework which encompasses four popular gamified elements (i.e. fun, rewards, competition and badg…
Intention of first-time homeowners to use crowdfunding
Property crowdfunding has become an alternative home financing option in Malaysia, helping first-time homebuyers secure financial assistance for homeownership. The success of this novel financing mechanism depends not only on investor participation but also on homebuyers’ willingness to adopt it. Grounded in a novel context-adaptable extended model of the Theory of Planned Behaviour, this study aimed to examine the intention of first-time homebuy…
Adapt or die! Embrace digital transformation for better firm performance
Purpose A central challenge firms face in digital transformation is fostering sustainable growth in firm performance. This study explores complex causal pathways by examining digital transformation management capacity, strategic digital vision, organizational mindfulness, organizational change capacity, market turbulence and firm type as potential predictors of firm performance. Design/methodology/approach The study integrates fuzzy-set qualitati…
Marketing micro-credentials
Purpose Digitalisation is reshaping the learning process, shifting it towards personalisation and online learning, and fuelling the growth of massive open online courses (MOOCs) and micro-credentials. Despite being a popular global trend, limited studies have looked at micro-credentials and their impact on learners' behavioural outcomes. The purpose of this study is to investigate the impact of programme design factors on learning experience, as …
The Role of Cultural Differences in Customer Retention
Current tourism landscape and dynamism of the business environment have increased market competitiveness in the high-contact service industry. Hotel operators must now pay greater heed to customer retention by exploring ways to improve customer engagement and experience. Toward this end, this study aimed to examine the interplays between relationship marketing, perceived service quality, corporate image, customer satisfaction, and customer loyalt…
Should I buy or not? Revisiting the concept and measurement of panic buying
Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness
The advancement in digital technologies has led to an explosive information phenomenon, particularly in Internet shopping. This paper attempts to examine the trust element in the current pervasive use of the recommendation system for product promotion effectiveness. Owing to the nature of high-volume online consumers and the nonexistence of the online consumer sampling frame, sampling weight adjustment approach was utilised for ensuring sample re…
Unlocking the secrets of Miri country music festival in Malaysia
This study explores how the fear of missing out (FOMO) affects the flow experience, festival satisfaction, and revisitation intention of attendees at a country music festival. Based on the cognitive appraisal theory, the study surveyed 317 participants and found that several factors contribute to the flow experience, which in turn impacts festival satisfaction and revisitation intention. The results reveal that participants with higher FOMO level…
Marketing and social influences, hospital branding, and medical tourists' behavioural intention
The international growth of medical tourism requires hospital operators to adopt effective marketing practices to ensure survival and competitiveness. Although there is a burgeoning research on medical tourism, there is still limited knowledge about the roles of brand image and brand trust on medical tourists within the healthcare service context. This study investigates the influence of advertisements and social media communication on the hospit…
Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants
Go digital
Purpose One of the impacts of the COVID-19 pandemic is that using an e-wallet – a contactless process – rather than a payment terminal is an intuitively safer option. This study is grounded in cognitive absorption theory and investigates how the use of the money-gift function influences the intention to continue using an e-wallet app. Design/methodology/approach Using a cross-sectional approach, a structured questionnaire was designed and distrib…
Government Digital Transformation
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital…
Individual motivation and social media influence on student knowledge sharing and learning performance
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
Purpose Partial least squares structural equation modeling (PLS-SEM) has become popular in the information systems (IS) field for modeling structural relationships between latent variables as measured by manifest variables. However, while researchers using PLS-SEM routinely stress the causal-predictive nature of their analyses, the model evaluation assessment relies exclusively on criteria designed to assess the path model's explanatory power. To…
Medical Tourism Destination Image and its Relationship with the Intention to Revisit
Medical tourism in Malaysia has grown over the years and has become a promising industry. However, due to the establishment of China’s Belt and Road Initiative (BRI), we see a spill-over effect where more Chinese people visit and seek medical treatments in Malaysia. Attracting these Chinese medical tourists has become a great competition as Malaysia is not the sole player in the South East Asia region. The objective of this study is to examine th…
Moderation Analysis
This editorial is dedicated to moderation analysis. Similar to what we did with the earlier editorial about mediation analysis, this editorial addresses seven key issues related to moderation and provides guidelines to justify the inclusion of moderator(s) and perform the analysis. Specifically, it discusses identification, conceptualization, usage, analysis, and reporting of moderating variables. Additionally, it also explains several approaches…
The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes
Purpose The purpose of this paper is to assess the effect of two promotional methods, namely, celebrity endorsed advertisement and selfie promotion, on customers’ decision-making processes using the AISAS model. Design/methodology/approach A within-subject experimental design was used to observe how young adults in Malaysia would respond to two promotional methods about a new seafood restaurant. A total of 180 responses were collected using a str…
Government Digital Transformation
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital…
Medical Tourism Destination Image and its Relationship with the Intention to Revisit
Medical tourism in Malaysia has grown over the years and has become a promising industry. However, due to the establishment of China’s Belt and Road Initiative (BRI), we see a spill-over effect where more Chinese people visit and seek medical treatments in Malaysia. Attracting these Chinese medical tourists has become a great competition as Malaysia is not the sole player in the South East Asia region. The objective of this study is to examine th…
The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes
Purpose The purpose of this paper is to assess the effect of two promotional methods, namely, celebrity endorsed advertisement and selfie promotion, on customers’ decision-making processes using the AISAS model. Design/methodology/approach A within-subject experimental design was used to observe how young adults in Malaysia would respond to two promotional methods about a new seafood restaurant. A total of 180 responses were collected using a str…
Unlocking the secrets of Miri country music festival in Malaysia
This study explores how the fear of missing out (FOMO) affects the flow experience, festival satisfaction, and revisitation intention of attendees at a country music festival. Based on the cognitive appraisal theory, the study surveyed 317 participants and found that several factors contribute to the flow experience, which in turn impacts festival satisfaction and revisitation intention. The results reveal that participants with higher FOMO level…
Moderation Analysis
This editorial is dedicated to moderation analysis. Similar to what we did with the earlier editorial about mediation analysis, this editorial addresses seven key issues related to moderation and provides guidelines to justify the inclusion of moderator(s) and perform the analysis. Specifically, it discusses identification, conceptualization, usage, analysis, and reporting of moderating variables. Additionally, it also explains several approaches…
The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes
Purpose The purpose of this paper is to assess the effect of two promotional methods, namely, celebrity endorsed advertisement and selfie promotion, on customers’ decision-making processes using the AISAS model. Design/methodology/approach A within-subject experimental design was used to observe how young adults in Malaysia would respond to two promotional methods about a new seafood restaurant. A total of 180 responses were collected using a str…
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
Purpose Partial least squares structural equation modeling (PLS-SEM) has become popular in the information systems (IS) field for modeling structural relationships between latent variables as measured by manifest variables. However, while researchers using PLS-SEM routinely stress the causal-predictive nature of their analyses, the model evaluation assessment relies exclusively on criteria designed to assess the path model's explanatory power. To…
Medical Tourism Destination Image and its Relationship with the Intention to Revisit
Medical tourism in Malaysia has grown over the years and has become a promising industry. However, due to the establishment of China’s Belt and Road Initiative (BRI), we see a spill-over effect where more Chinese people visit and seek medical treatments in Malaysia. Attracting these Chinese medical tourists has become a great competition as Malaysia is not the sole player in the South East Asia region. The objective of this study is to examine th…
Individual motivation and social media influence on student knowledge sharing and learning performance
Marketing and social influences, hospital branding, and medical tourists' behavioural intention
The international growth of medical tourism requires hospital operators to adopt effective marketing practices to ensure survival and competitiveness. Although there is a burgeoning research on medical tourism, there is still limited knowledge about the roles of brand image and brand trust on medical tourists within the healthcare service context. This study investigates the influence of advertisements and social media communication on the hospit…
Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants
Go digital
Purpose One of the impacts of the COVID-19 pandemic is that using an e-wallet – a contactless process – rather than a payment terminal is an intuitively safer option. This study is grounded in cognitive absorption theory and investigates how the use of the money-gift function influences the intention to continue using an e-wallet app. Design/methodology/approach Using a cross-sectional approach, a structured questionnaire was designed and distrib…
Government Digital Transformation
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital…
The Role of Cultural Differences in Customer Retention
Current tourism landscape and dynamism of the business environment have increased market competitiveness in the high-contact service industry. Hotel operators must now pay greater heed to customer retention by exploring ways to improve customer engagement and experience. Toward this end, this study aimed to examine the interplays between relationship marketing, perceived service quality, corporate image, customer satisfaction, and customer loyalt…
Should I buy or not? Revisiting the concept and measurement of panic buying
Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness
The advancement in digital technologies has led to an explosive information phenomenon, particularly in Internet shopping. This paper attempts to examine the trust element in the current pervasive use of the recommendation system for product promotion effectiveness. Owing to the nature of high-volume online consumers and the nonexistence of the online consumer sampling frame, sampling weight adjustment approach was utilised for ensuring sample re…
Unlocking the secrets of Miri country music festival in Malaysia
This study explores how the fear of missing out (FOMO) affects the flow experience, festival satisfaction, and revisitation intention of attendees at a country music festival. Based on the cognitive appraisal theory, the study surveyed 317 participants and found that several factors contribute to the flow experience, which in turn impacts festival satisfaction and revisitation intention. The results reveal that participants with higher FOMO level…
Marketing micro-credentials
Purpose Digitalisation is reshaping the learning process, shifting it towards personalisation and online learning, and fuelling the growth of massive open online courses (MOOCs) and micro-credentials. Despite being a popular global trend, limited studies have looked at micro-credentials and their impact on learners' behavioural outcomes. The purpose of this study is to investigate the impact of programme design factors on learning experience, as …
Exploring the role of adaptation technologies and energy poverty on environmental quality
The intensifying issue of global warming is worsened by the fast economic growth of the world’s leading economies, which have emerged as the most polluted countries globally. The present study has tried to make an intensive environmental analysis of the selected five most polluted countries of the world—China, Russia, the United States, India, and Japan to see how adaptation technology (ATEC) and alleviating energy poverty (EPO) help these countr…
Does artificial intelligence improve hospitality employees’ individual competitive productivity? A time-lagged moderated-mediation model involving job crafting and meaningful work
Artificial intelligence (AI) continues to transform the hospitality industry. While adopting AI can lead to employee anxiety, less is known about how these affected employees can benefit and become more competitive. This study advances the challenge-hindrance framework in the AI context to investigate how employees respond to the advances of these technologies and the resulting changes in their competitive productivity. Data collected from 235 em…
How Do Memorable Experiences Influence Wellness Tourist Satisfaction? Insights From User‐Generated Content and Machine Learning
This study examines how international wellness tourists' memorable experiences influence their satisfaction and behavior in wellness hotels. We use machine learning to analyze user‐generated content from wellness hotels across nine Asia‐Pacific countries. Using k ‐means clustering, we identified two tourist segments based on tourists' ratings. Regression results showed that for Segment 1, value, rooms, and service positively influenced satisfacti…
What Makes Users Recommend Their Mobile Travel App? Findings From an Innovation Diffusion and Social Exchange Theory Perspective
This study explores the mechanisms enhancing users' intention to recommend their mobile travel app use. By drawing on innovation diffusion theory and social exchange theory, it offers a comprehensive framework for understanding how user perceptions and the trade‐offs between positive and negative aspects of mobile travel app usage shape engagement and subsequent recommendation intentions. The study also sheds light on omnichannel strategies and h…
Deciphering organisational resilience through a confluence analysis of PLS-SEM, necessary condition analysis, and combined importance-performance map
Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand
Purpose This study aims to examine the impact of social media influencers' (SMIs) characteristics (e.g. posts, communicability, credibility and word-of-mouth) on human brands (e.g. image and trust) and, subsequently, on consumers’ purchase intentions (PI) towards Michelin Guide restaurants. It also explores the moderating role of nationality in these relationships. Design/methodology/approach Purposive sampling was employed to select a sample of …
It’s not all fun and games
Purpose This study aims to look into the role of gamification as an effective marketing tool to engage with consumers and influence purchase behaviours. As there are a plethora of gamified elements, it is crucial to determine which of them can significantly facilitate consumer purchase behaviour. Therefore, a unique stimulus–organism–response (SOR) framework which encompasses four popular gamified elements (i.e. fun, rewards, competition and badg…
Intention of first-time homeowners to use crowdfunding
Property crowdfunding has become an alternative home financing option in Malaysia, helping first-time homebuyers secure financial assistance for homeownership. The success of this novel financing mechanism depends not only on investor participation but also on homebuyers’ willingness to adopt it. Grounded in a novel context-adaptable extended model of the Theory of Planned Behaviour, this study aimed to examine the intention of first-time homebuy…
Adapt or die! Embrace digital transformation for better firm performance
Purpose A central challenge firms face in digital transformation is fostering sustainable growth in firm performance. This study explores complex causal pathways by examining digital transformation management capacity, strategic digital vision, organizational mindfulness, organizational change capacity, market turbulence and firm type as potential predictors of firm performance. Design/methodology/approach The study integrates fuzzy-set qualitati…
Muslim women entrepreneurial success
Muslim women entrepreneurs play an increasingly significant role in driving inclusive economic growth, particularly within emerging economies where small and micro enterprises form the backbone of local livelihoods. However, the experiences of Muslim women entrepreneurs remain underexplored and insufficiently understood despite the significance of entrepreneurship in Malaysia’s economic transformation. Applying social capital theory, this study e…
Psychology (14 works) · Business (12 works) · Marketing (10 works) · Social Psychology (9 works) · Computer Science (8 works) · Political science (8 works) · Structural equation modeling (8 works) · Digital Marketing and Social Media (7 works) · Advertising (6 works) · Consumer Behavior in Brand Consumption and Identification (6 works)