Sugra Humbatova
Biographic Data
| ID | 6385992 |
|---|---|
| NAME | Sugra Humbatova |
| GIVEN NAMES | Sugra |
| FAMILY NAME | Humbatova |
| SIGNATURE | HUMBATOVA S |
| AFFILIATIONS | Azerbaijan State University of Economics |
| ORCID | 0000-0002-9380-941X |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
From Scroll to Action
This study explores the influence of sustainability-promoting social media influencers on their followers’ adoption of sustainable behaviours. Specifically, it examines how influencer credibility (IC), perceived behavioral control (PBC), and attitudes toward sustainability (AS) shape actual sustainable behavior (ASB) among followers. Using Partial Least Squares Structural Equation Modelling (PLS-SEM) based on the survey distributed among the foll…
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From Scroll to Action
This study explores the influence of sustainability-promoting social media influencers on their followers’ adoption of sustainable behaviours. Specifically, it examines how influencer credibility (IC), perceived behavioral control (PBC), and attitudes toward sustainability (AS) shape actual sustainable behavior (ASB) among followers. Using Partial Least Squares Structural Equation Modelling (PLS-SEM) based on the survey distributed among the foll…
Action (physics (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Engineering (1 work) · Environmental Education and Sustainability (1 work) · Influencer marketing (1 work) · Marketing (1 work) · Media Influence and Health (1 work)