Pamela Odih
Dados Biográficos
| ID | 640776 |
|---|---|
| NOME | Pamela Odih |
| PRENOMES | Pamela |
| SOBRENOME | Odih |
| ASSINATURA | ODIH P |
| AFILIAÇÕES | a Sociology Lecturer at the Department of Sociology Goldsmith College , University of London NewCross , London, SE, 146NW E-mail |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 7 |
| TOTAL DE CITAÇÕES | 58 |
| TOTAL COMO AUTOR | 7 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1995 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2013 |
| ÍNDICE H | 4 |
Détournement á la Mode Situationist Praxis
According to neuromarketing advertising techniques, our brains are neurologically segmented into differentially operating zones; consequently advertisements have to be aesthetically designed to communicate and activate precise neural circuits. Neuroimaging technologies have reassured the allegorical attestation of marketing legitimacy: efficacy of practice translates into the vividly surreal-coloured imagery of functional magnetic resonance imagi…
Advertising in Modern and Postmodern Times
How does advertising position itself in consumer culture? In what way does it 'create' desire and wants? This text produces an introduction to advertising culture
Gender, Work and Organization in the Time/Space Economy of 'Just-in-Time' Labour
Formidable changes are occurring in the organization of work, production and the labour process. The emerging world of flexibility, part-time contracts and 'just-in-time labour' has invoked systemic disruptions in the sequential ordering of time/space. Feminists have been less than sanguine in their resistance to the placeless, timeless logic of 'just-in-time labour'. The flexible fragmented present of post-fordist production is variously argued …
Mentors and Role Models
In September 1999, the British Government embarked on its 33 million mentoring programme. Learning mentors have been awarded the task of helping secondary pupils to overcome barriers to individual learning. These measures coincide with increasing calls within the black community and among anti-feminist male activists for the provision of male role models to remedy the current underachievement of male students. In New Labour's educational discours…
Gendered Time in the Age of Deconstruction
Representational linear time is premised on the rational ordering and control of space and time and the denial of différance; it knows no Other. Linear time's claim to neutrality has, in recent years, been the subject of much feminist debate. Davies and Leccardi have, for example, argued the incompatibility of `women's time' with a linear perspective which separates work from leisure, the public from the private, and task from clock-based orienta…
The women's market
This paper is concerned to challenge representational discourses which profess to identify the existence of a distinct and objectively identifiable “women's market” for financial services. Aided by an array of postmodern deconstructive techniques this paper reveals the discourse of a “women's market” as productive of, as well as constituted by, a particular form of modern society, one dominated by mass consumption to individualised subjects despe…
It's About Time
In recent years numerous financial services companies have explored the profitability of marketing specifically to women. These practices are largely informed by traditional product and service distribution methods where the target is predominantly male `heads of household'. This article provides alternative approaches to the issue of gender and its bearing on financial services consumption. We argue that women's everyday lives frequently result …
Gendered Time in the Age of Deconstruction
Representational linear time is premised on the rational ordering and control of space and time and the denial of différance; it knows no Other. Linear time's claim to neutrality has, in recent years, been the subject of much feminist debate. Davies and Leccardi have, for example, argued the incompatibility of `women's time' with a linear perspective which separates work from leisure, the public from the private, and task from clock-based orienta…
It's About Time
In recent years numerous financial services companies have explored the profitability of marketing specifically to women. These practices are largely informed by traditional product and service distribution methods where the target is predominantly male `heads of household'. This article provides alternative approaches to the issue of gender and its bearing on financial services consumption. We argue that women's everyday lives frequently result …
Gender, Work and Organization in the Time/Space Economy of 'Just-in-Time' Labour
Formidable changes are occurring in the organization of work, production and the labour process. The emerging world of flexibility, part-time contracts and 'just-in-time labour' has invoked systemic disruptions in the sequential ordering of time/space. Feminists have been less than sanguine in their resistance to the placeless, timeless logic of 'just-in-time labour'. The flexible fragmented present of post-fordist production is variously argued …
Mentors and Role Models
In September 1999, the British Government embarked on its 33 million mentoring programme. Learning mentors have been awarded the task of helping secondary pupils to overcome barriers to individual learning. These measures coincide with increasing calls within the black community and among anti-feminist male activists for the provision of male role models to remedy the current underachievement of male students. In New Labour's educational discours…
It's About Time
In recent years numerous financial services companies have explored the profitability of marketing specifically to women. These practices are largely informed by traditional product and service distribution methods where the target is predominantly male `heads of household'. This article provides alternative approaches to the issue of gender and its bearing on financial services consumption. We argue that women's everyday lives frequently result …
Gendered Time in the Age of Deconstruction
Representational linear time is premised on the rational ordering and control of space and time and the denial of différance; it knows no Other. Linear time's claim to neutrality has, in recent years, been the subject of much feminist debate. Davies and Leccardi have, for example, argued the incompatibility of `women's time' with a linear perspective which separates work from leisure, the public from the private, and task from clock-based orienta…
The women's market
This paper is concerned to challenge representational discourses which profess to identify the existence of a distinct and objectively identifiable “women's market” for financial services. Aided by an array of postmodern deconstructive techniques this paper reveals the discourse of a “women's market” as productive of, as well as constituted by, a particular form of modern society, one dominated by mass consumption to individualised subjects despe…
Mentors and Role Models
In September 1999, the British Government embarked on its 33 million mentoring programme. Learning mentors have been awarded the task of helping secondary pupils to overcome barriers to individual learning. These measures coincide with increasing calls within the black community and among anti-feminist male activists for the provision of male role models to remedy the current underachievement of male students. In New Labour's educational discours…
Gender, Work and Organization in the Time/Space Economy of 'Just-in-Time' Labour
Formidable changes are occurring in the organization of work, production and the labour process. The emerging world of flexibility, part-time contracts and 'just-in-time labour' has invoked systemic disruptions in the sequential ordering of time/space. Feminists have been less than sanguine in their resistance to the placeless, timeless logic of 'just-in-time labour'. The flexible fragmented present of post-fordist production is variously argued …
Advertising in Modern and Postmodern Times
How does advertising position itself in consumer culture? In what way does it 'create' desire and wants? This text produces an introduction to advertising culture
Détournement á la Mode Situationist Praxis
According to neuromarketing advertising techniques, our brains are neurologically segmented into differentially operating zones; consequently advertisements have to be aesthetically designed to communicate and activate precise neural circuits. Neuroimaging technologies have reassured the allegorical attestation of marketing legitimacy: efficacy of practice translates into the vividly surreal-coloured imagery of functional magnetic resonance imagi…
Sociology (6 obras) · Aesthetics (5 obras) · Business (4 obras) · Epistemology (4 obras) · Gender Studies (4 obras) · Gender Studies (4 obras) · Political science (4 obras) · Advertising (3 obras) · Art (3 obras) · Philosophy (3 obras)