Antuan M Perry
Biographic Data
| ID | 6414609 |
|---|---|
| NAME | Antuan M Perry |
| GIVEN NAMES | Antuan M |
| FAMILY NAME | Perry |
| SIGNATURE | PERRY A M |
| AFFILIATIONS | Michigan State University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2001 |
| H-INDEX | 1 |
Identifying an Advertisement Presenter's Tribe
In African countries it is generally important to identify another person's tribe when meeting that person for the first time. A similar process of identification also seems to take place when a consumer sees a presenter in an advertisement. This paper identifies the cues that are used in tribal identification, demonstrates that multiple cues are employed, and shows that nonvisual cues are generally more important than visual ones. It also finds …
Tribalism and Advertising Effectiveness in Kenya
An exploratory investigation was undertaken in Kenya into the effect of an advertising presenter's tribal identity on the way he/she is perceived by audience members. It was hypothesized that the presenter's tribe could affect the likelihood of an audience member's purchasing the product being advertised, and that this effect could be positive or negative, depending on the tribes of the presenter and the audience member. While not completely subs…
Tribalism and Advertising Effectiveness in Kenya
An exploratory investigation was undertaken in Kenya into the effect of an advertising presenter's tribal identity on the way he/she is perceived by audience members. It was hypothesized that the presenter's tribe could affect the likelihood of an audience member's purchasing the product being advertised, and that this effect could be positive or negative, depending on the tribes of the presenter and the audience member. While not completely subs…
Tribalism and Advertising Effectiveness in Kenya
An exploratory investigation was undertaken in Kenya into the effect of an advertising presenter's tribal identity on the way he/she is perceived by audience members. It was hypothesized that the presenter's tribe could affect the likelihood of an audience member's purchasing the product being advertised, and that this effect could be positive or negative, depending on the tribes of the presenter and the audience member. While not completely subs…
Identifying an Advertisement Presenter's Tribe
In African countries it is generally important to identify another person's tribe when meeting that person for the first time. A similar process of identification also seems to take place when a consumer sees a presenter in an advertisement. This paper identifies the cues that are used in tribal identification, demonstrates that multiple cues are employed, and shows that nonvisual cues are generally more important than visual ones. It also finds …
Advertising (2 works) · Business (2 works) · Political science (2 works) · Tribe (2 works) · Affect (linguistics (1 work) · African history and culture studies (1 work) · African Sexualities and LGBTQ+ Issues (1 work) · Biology (1 work) · Global Maritime and Colonial Histories (1 work) · Identification (biology (1 work)