Ayodeji Boluwatife Aiyesimoju
Biographic Data
| ID | 6437457 |
|---|---|
| NAME | Ayodeji Boluwatife Aiyesimoju |
| GIVEN NAMES | Ayodeji Boluwatife |
| FAMILY NAME | Aiyesimoju |
| SIGNATURE | AIYESIMOJU A B |
| AFFILIATIONS | Joseph Ayo Babalola University |
| ORCID | 0000-0001-9752-2611 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Leveraging radio messages to challenge cultural factors promoting gender-based violence in Nigeria
Purpose Gender-based violence is often culture-specific; hence, the media and other stakeholders must tackle it from its cultural roots. On the other hand, radio messages can play a significant role in combating cultural factors that promote gender-based violence by shaping attitudes, beliefs and behaviours within communities. This study aims to examine the impact of radio messages on challenging cultural factors that promote gender-based violenc…
Journalism Students’ Perspectives on the Use of Artificial Intelligence in Nigeria
This study examined students’ perspectives on the use of artificial intelligence for the development of campus journalism in Nigeria. The study adopted a survey design with a total population of 169 campus journalists drawn from Osun and Ondo States. A sample size of 119 was selected, while purposive and snowball sampling techniques were used in determining the sample. Investigation showed that despite students’ high awareness of the use of artif…
Paradox of Laughter
This study investigated how the stylistic characteristics of Nigerian satirical skits on social media influence audience engagement, utilizing the Satire as Humorous Discourse theory. A quantitative content analysis was conducted on 106 skits and 10,600 comments from four prominent comedians (Mr. Macaroni, Zady Soko, MC Tagwaye, and Kelvinblak). A multiple regression analysis was used to examine the predictive power of aggressiveness, critique fo…
Bandwagon of artificial intelligence use among media houses in Oyo State, Nigeria
The wave of artificial intelligence (AI) is transforming all spheres of human life. AI is continuously expanding, shaping the future of humanity and raising important ethical and societal implications. Hence, this study explored the bandwagon effect of AI and its use among media houses in Oyo State, Nigeria. The study adopted the ethnographic qualitative design, chiefly utilising focus group discussion (FGD to gain rich empirical insight into the…
Analysis of Community Relations Practice for Peaceful Coexistence between Organisations and Host Communities
The study investigated why organisations fail to achieve mutually peaceful relationships despite huge investments in community relations programmes using Brass Liquefied Natural Gas Limited in Brass Island, Bayelsa State and the Whispering Palms, a privately owned holiday resort in Iworo-Ajido, Badagry, Lagos State as a case study. The study was predicated on the Social Penetration theory of public relations. With a survey of 370 respondents, the…
Using cognitive behaviour therapy to treat posttraumatic stress disorder symptoms among Nigerian journalists covering violence
Information cues and fear as moderators of the predictors of compliance to Indigenous People of Biafra sit-at-home communication messages among small-scale business operators in South-East Nigeria
Limited literature exists to explain why the masses comply or do not comply with orders from separatist groups. In this study, the researchers used variables from frustration-aggression theory, cognitive dissonance theory, and theory of fear to suggest a model that explains why operators of micro, small and medium enterprises comply with messages from Indigenous People of Biafra. The researchers made use of a descriptive survey research design wi…
Modelling the impact of safety threats on professional journalistic reporting of protests by Indigenous People of Biafra among Nigerian journalists
This study aimed to determine the impact of safety challenges on professional journalistic reporting of IPOB protests in Nigeria. A total of 400 Nigerian journalists who were covering IPOB activities were surveyed. Data were analysed using multivariate analysis of variance (MANOVA), multivariate analysis of covariance (MANCOVA) and correlational analysis. The result of the study showed that journalists recovering IPOB activities in South East Nig…
Journalism and reportage of insecurity
This study explored how the different media in Nigeria report banditry currently ravaging some parts of the country. We sampled two newspapers and two television stations to articulate the study. The result showed, among others, that both TV and newspapers did not adequately set the agenda on the problem of banditry in Nigeria. Comparatively, newspapers did better than TV stations. We discussed these findings in the light of agenda-setting and ma…
The use of social media storytelling for help-seeking and help-receiving among Nigerian refugees of the Ukraine–Russia war
Impact of social media-based intervention in reducing youths’ propensity to engage in drug abuse in Nigeria
Oil, gas and goodwill
Oil, being the mainstay of Nigeria’s economy has continuously generated controversies at various levels, particularly between government, exploration companies and host communities. One useful method of dousing such tension is to display a sense of empathy, creating some level of ownership mindset in natives and residents of host communities and the nation at large. This study probes into the volume of coverage of Nigeria’s oil industry CSR activ…
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Oil, gas and goodwill
Oil, being the mainstay of Nigeria’s economy has continuously generated controversies at various levels, particularly between government, exploration companies and host communities. One useful method of dousing such tension is to display a sense of empathy, creating some level of ownership mindset in natives and residents of host communities and the nation at large. This study probes into the volume of coverage of Nigeria’s oil industry CSR activ…
Journalism and reportage of insecurity
This study explored how the different media in Nigeria report banditry currently ravaging some parts of the country. We sampled two newspapers and two television stations to articulate the study. The result showed, among others, that both TV and newspapers did not adequately set the agenda on the problem of banditry in Nigeria. Comparatively, newspapers did better than TV stations. We discussed these findings in the light of agenda-setting and ma…
The use of social media storytelling for help-seeking and help-receiving among Nigerian refugees of the Ukraine–Russia war
Impact of social media-based intervention in reducing youths’ propensity to engage in drug abuse in Nigeria
Modelling the impact of safety threats on professional journalistic reporting of protests by Indigenous People of Biafra among Nigerian journalists
This study aimed to determine the impact of safety challenges on professional journalistic reporting of IPOB protests in Nigeria. A total of 400 Nigerian journalists who were covering IPOB activities were surveyed. Data were analysed using multivariate analysis of variance (MANOVA), multivariate analysis of covariance (MANCOVA) and correlational analysis. The result of the study showed that journalists recovering IPOB activities in South East Nig…
Analysis of Community Relations Practice for Peaceful Coexistence between Organisations and Host Communities
The study investigated why organisations fail to achieve mutually peaceful relationships despite huge investments in community relations programmes using Brass Liquefied Natural Gas Limited in Brass Island, Bayelsa State and the Whispering Palms, a privately owned holiday resort in Iworo-Ajido, Badagry, Lagos State as a case study. The study was predicated on the Social Penetration theory of public relations. With a survey of 370 respondents, the…
Using cognitive behaviour therapy to treat posttraumatic stress disorder symptoms among Nigerian journalists covering violence
Information cues and fear as moderators of the predictors of compliance to Indigenous People of Biafra sit-at-home communication messages among small-scale business operators in South-East Nigeria
Limited literature exists to explain why the masses comply or do not comply with orders from separatist groups. In this study, the researchers used variables from frustration-aggression theory, cognitive dissonance theory, and theory of fear to suggest a model that explains why operators of micro, small and medium enterprises comply with messages from Indigenous People of Biafra. The researchers made use of a descriptive survey research design wi…
Bandwagon of artificial intelligence use among media houses in Oyo State, Nigeria
The wave of artificial intelligence (AI) is transforming all spheres of human life. AI is continuously expanding, shaping the future of humanity and raising important ethical and societal implications. Hence, this study explored the bandwagon effect of AI and its use among media houses in Oyo State, Nigeria. The study adopted the ethnographic qualitative design, chiefly utilising focus group discussion (FGD to gain rich empirical insight into the…
Leveraging radio messages to challenge cultural factors promoting gender-based violence in Nigeria
Purpose Gender-based violence is often culture-specific; hence, the media and other stakeholders must tackle it from its cultural roots. On the other hand, radio messages can play a significant role in combating cultural factors that promote gender-based violence by shaping attitudes, beliefs and behaviours within communities. This study aims to examine the impact of radio messages on challenging cultural factors that promote gender-based violenc…
Journalism Students’ Perspectives on the Use of Artificial Intelligence in Nigeria
This study examined students’ perspectives on the use of artificial intelligence for the development of campus journalism in Nigeria. The study adopted a survey design with a total population of 169 campus journalists drawn from Osun and Ondo States. A sample size of 119 was selected, while purposive and snowball sampling techniques were used in determining the sample. Investigation showed that despite students’ high awareness of the use of artif…
Paradox of Laughter
This study investigated how the stylistic characteristics of Nigerian satirical skits on social media influence audience engagement, utilizing the Satire as Humorous Discourse theory. A quantitative content analysis was conducted on 106 skits and 10,600 comments from four prominent comedians (Mr. Macaroni, Zady Soko, MC Tagwaye, and Kelvinblak). A multiple regression analysis was used to examine the predictive power of aggressiveness, critique fo…
Political science (6 works) · Psychology (5 works) · Social media (5 works) · Sociology (4 works) · Advertising (3 works) · Business (3 works) · Journalism (3 works) · Law (3 works) · Media Studies and Communication (3 works) · Public relations (3 works)