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Tongzhe Li

Biographic Data

ID6460118
NAMETongzhe Li
GIVEN NAMESTongzhe
FAMILY NAMELi
SIGNATURELI T
AFFILIATIONSUniversity of Guelph
ORCID0000-0003-3129-2248
VERIFIEDYes
TOTAL WORKS13
TOTAL CITATIONS3
AUTHOR COUNT13
EDITOR COUNT0
FIRST PUBLICATION YEAR2016
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Private and public appeals in promoting impure public goods

    Open Access•Tongzhe Li, Siyu Wang•ARTICLE•Ecological Economics•2026

  • Can N 2 O net —a Canadian nitrous oxide collaboration network to meet greenhouse gas emission reduction targets

    Open Access•Erin J Daly, David L Burton et al.•ARTICLE•Environmental Research Letters•2025

    The application of nitrogen (N) fertilizer to agricultural soils results in the emission of nitrous oxide (N 2 O), accounting for ∼40% of Canada’s and 10% of global agricultural greenhouse gas emissions. Reducing these emissions through N fertilizer best management practices (BMPs) is critical to achieve the fertilizer-related emission reduction target of 30% below 2020 levels by 2030 set by the Canadian government. However, progress is hindered …

  • How Travel Vlogs Contribute to Destination Marketing

    Open Access•Ying Zhou, WooMi Jo et al.•ARTICLE•International Journal of Tourism…•2024

    This two‐part study examines how travel vlogs influence tourist behaviors and, consequently, their value in destination marketing. A convenience sample of 196 North Americans who belonged to Generation Y was collected via an online experiment. The first part adopted the Attention‐Interest‐Desire‐Action (AIDA) principle as the theoretical underpinning of how travel vlogs influence Gen Y travel behaviors, contrasting them with Destination Marketing…

  • A story induces greater environmental contributions than scientific information among liberals but not conservatives

    Open Access•Hilary Byerly, Paul J Ferraro et al.•ARTICLE•One Earth•2021

  • Choosing not to choose”

    Open Access•Tongzhe Li, Danielle Roy•ARTICLE•Ecological Economics•2021

  • The impact of expiration dates labels on hedonic markets for perishable products

    Open Access•Tongzhe Li, Kent D Messer et al.•ARTICLE•Food Policy•2020•Cited by: 1•References: 1

  • The importance of selecting the right messenger

    Open Access•Alix Whiting, Maik Kecinski et al.•ARTICLE•Ecological Economics•2019

  • Does food processing mitigate consumers’ concerns about crops grown with recycled water

    Open Access•Olesya M Savchenko, Tongzhe Li et al.•ARTICLE•Food Policy•2019•References: 3

  • Ignorance Is Bliss? Experimental Evidence on Wine Produced from Grapes Irrigated with Recycled Water

    Open Access•Tongzhe Li, Jill J Mccluskey et al.•ARTICLE•Ecological Economics•2018

  • Fresh foods irrigated with recycled water

    Open Access•Olesya M Savchenko, Maik Kecinski et al.•ARTICLE•Food Policy•2018•Cited by: 1

  • When Does Public Information Undermine the Efficiency of Reverse Auctions for the Purchase of Ecosystem Services

    Open Access•Kent D Messer, Joshua M Duke et al.•ARTICLE•Ecological Economics•2017

  • Who Wants Income Inequality

    Open Access•Tongzhe Li•ARTICLE•Social Sciences•2016•References: 6

    This study investigates when individuals from advantaged and disadvantaged groups are in favor of reducing income inequality. Using a model that considers both an individual’s absolute income and relative income, I examine the conditions under which income equalization is supported by some members in the advantaged group and, more interestingly, opposed by part of the disadvantaged group. In equilibrium, the valuation towards relative income, the…

  • Consumer preferences before and after a food safety scare

    Open Access•Tongzhe Li, John C Bernard et al.•ARTICLE•Food Policy•2016•Cited by: 1•References: 4

  • The impact of expiration dates labels on hedonic markets for perishable products

    Open Access•Tongzhe Li, Kent D Messer et al.•ARTICLE•Food Policy•2020•Cited by: 1•References: 1

  • Fresh foods irrigated with recycled water

    Open Access•Olesya M Savchenko, Maik Kecinski et al.•ARTICLE•Food Policy•2018•Cited by: 1

  • Consumer preferences before and after a food safety scare

    Open Access•Tongzhe Li, John C Bernard et al.•ARTICLE•Food Policy•2016•Cited by: 1•References: 4

  • Who Wants Income Inequality

    Open Access•Tongzhe Li•ARTICLE•Social Sciences•2016•References: 6

    This study investigates when individuals from advantaged and disadvantaged groups are in favor of reducing income inequality. Using a model that considers both an individual’s absolute income and relative income, I examine the conditions under which income equalization is supported by some members in the advantaged group and, more interestingly, opposed by part of the disadvantaged group. In equilibrium, the valuation towards relative income, the…

  • Consumer preferences before and after a food safety scare

    Open Access•Tongzhe Li, John C Bernard et al.•ARTICLE•Food Policy•2016•Cited by: 1•References: 4

  • When Does Public Information Undermine the Efficiency of Reverse Auctions for the Purchase of Ecosystem Services

    Open Access•Kent D Messer, Joshua M Duke et al.•ARTICLE•Ecological Economics•2017

  • Ignorance Is Bliss? Experimental Evidence on Wine Produced from Grapes Irrigated with Recycled Water

    Open Access•Tongzhe Li, Jill J Mccluskey et al.•ARTICLE•Ecological Economics•2018

  • Fresh foods irrigated with recycled water

    Open Access•Olesya M Savchenko, Maik Kecinski et al.•ARTICLE•Food Policy•2018•Cited by: 1

  • The importance of selecting the right messenger

    Open Access•Alix Whiting, Maik Kecinski et al.•ARTICLE•Ecological Economics•2019

  • Does food processing mitigate consumers’ concerns about crops grown with recycled water

    Open Access•Olesya M Savchenko, Tongzhe Li et al.•ARTICLE•Food Policy•2019•References: 3

  • The impact of expiration dates labels on hedonic markets for perishable products

    Open Access•Tongzhe Li, Kent D Messer et al.•ARTICLE•Food Policy•2020•Cited by: 1•References: 1

  • A story induces greater environmental contributions than scientific information among liberals but not conservatives

    Open Access•Hilary Byerly, Paul J Ferraro et al.•ARTICLE•One Earth•2021

  • Choosing not to choose”

    Open Access•Tongzhe Li, Danielle Roy•ARTICLE•Ecological Economics•2021

  • How Travel Vlogs Contribute to Destination Marketing

    Open Access•Ying Zhou, WooMi Jo et al.•ARTICLE•International Journal of Tourism…•2024

    This two‐part study examines how travel vlogs influence tourist behaviors and, consequently, their value in destination marketing. A convenience sample of 196 North Americans who belonged to Generation Y was collected via an online experiment. The first part adopted the Attention‐Interest‐Desire‐Action (AIDA) principle as the theoretical underpinning of how travel vlogs influence Gen Y travel behaviors, contrasting them with Destination Marketing…

  • Can N 2 O net —a Canadian nitrous oxide collaboration network to meet greenhouse gas emission reduction targets

    Open Access•Erin J Daly, David L Burton et al.•ARTICLE•Environmental Research Letters•2025

    The application of nitrogen (N) fertilizer to agricultural soils results in the emission of nitrous oxide (N 2 O), accounting for ∼40% of Canada’s and 10% of global agricultural greenhouse gas emissions. Reducing these emissions through N fertilizer best management practices (BMPs) is critical to achieve the fertilizer-related emission reduction target of 30% below 2020 levels by 2030 set by the Canadian government. However, progress is hindered …

  • Private and public appeals in promoting impure public goods

    Open Access•Tongzhe Li, Siyu Wang•ARTICLE•Ecological Economics•2026

Business (9 works) · Economics (9 works) · Economic and Environmental Valuation (8 works) · Environmental Science (5 works) · Advertising (4 works) · Agriculture (4 works) · Environmental Education and Sustainability (4 works) · Food Science (4 works) · Irrigation (4 works) · Marketing (4 works)

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