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Vidya Vemireddy

Biographic Data

ID6460325
NAMEVidya Vemireddy
GIVEN NAMESVidya
FAMILY NAMEVemireddy
SIGNATUREVEMIREDDY V
AFFILIATIONSIndian Institute of Management Ahmedabad
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS13
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Product Availability, Buying Behavior, and Marketing Action

    Open Access•Shehzala Shehzala, Atul Jaiswal et al.•ARTICLE•Business Strategy and the…•2026

    It is argued that improving access to products and services can increase the material well‐being of BoP consumers. However, little is known about the kind of products available or consumed at the BoP, particularly if they are essential or non‐essential, and the implications of their consumption for a consumer segment with limited resources. BoP ventures have also been criticized for creating economic value for the firm without truly creating soci…

  • Women’s empowerment and intra-household diet diversity across the urban continuum

    Open Access•Soumya Gupta, Payal Seth et al.•ARTICLE•Food Policy•2024•Cited by: 2•References: 8

    Women’s empowerment has been associated with improved nutritional outcomes in various settings. However, the gains from empowerment do not necessarily accrue to different members of the same household in the same manner. Furthermore, the relationship between empowerment and nutrition itself is likely to be shaped by the overall level of development in a given region. This paper investigates the heterogeneity in the association between women’s emp…

  • Transitioning diets

    Open Access•Suruchi Singh, Vidya Vemireddy•ARTICLE•BMC Public Health•2023

    Diet focussed interventions are urgently needed to curb rising diet related non communicable diseases. Government policies aimed at greater production of millets, running awareness campaigns on mass media and private sector initiatives aimed at generating better value added market offerings could lead the way

  • Seasonal time trade-offs and nutrition outcomes for women in agriculture

    Open Access•Vidya Vemireddy, Prabhu Pingali et al.•ARTICLE•Food Policy•2021•Cited by: 10•References: 1

    Women in agriculture are involved in agricultural activities and are solely responsible for household-level unpaid work. They face severe time trade-offs between agricultural and household activities across crop seasons. Recent literature suggests that these time trade-offs may negatively impact their nutrition. However, there is no quantitative evidence exploring this relationship within an agricultural context. This paper addresses this researc…

  • Getting the measurement right! quantifying time poverty and multitasking from childcare among mothers with children across different age groups in rural north India

    Open Access•Laili Irani, Vidya Vemireddy•ARTICLE•Asian Population Studies•2020•Cited by: 1•References: 16

    Existing research suggests that women spend a disproportionate amount of time on unpaid housework and childcare compared to men. However, there is a lack of empirical evidence on unequal time burdens due to childcare among women. This study analyses the quantum of time poverty and multitasking behaviours of 3623 rural women with children of varying ages across rural North India. Findings show that mothers with infants spend more time on childcare…

  • Seasonal time trade-offs and nutrition outcomes for women in agriculture

    Open Access•Vidya Vemireddy, Prabhu Pingali et al.•ARTICLE•Food Policy•2021•Cited by: 10•References: 1

    Women in agriculture are involved in agricultural activities and are solely responsible for household-level unpaid work. They face severe time trade-offs between agricultural and household activities across crop seasons. Recent literature suggests that these time trade-offs may negatively impact their nutrition. However, there is no quantitative evidence exploring this relationship within an agricultural context. This paper addresses this researc…

  • Women’s empowerment and intra-household diet diversity across the urban continuum

    Open Access•Soumya Gupta, Payal Seth et al.•ARTICLE•Food Policy•2024•Cited by: 2•References: 8

    Women’s empowerment has been associated with improved nutritional outcomes in various settings. However, the gains from empowerment do not necessarily accrue to different members of the same household in the same manner. Furthermore, the relationship between empowerment and nutrition itself is likely to be shaped by the overall level of development in a given region. This paper investigates the heterogeneity in the association between women’s emp…

  • Getting the measurement right! quantifying time poverty and multitasking from childcare among mothers with children across different age groups in rural north India

    Open Access•Laili Irani, Vidya Vemireddy•ARTICLE•Asian Population Studies•2020•Cited by: 1•References: 16

    Existing research suggests that women spend a disproportionate amount of time on unpaid housework and childcare compared to men. However, there is a lack of empirical evidence on unequal time burdens due to childcare among women. This study analyses the quantum of time poverty and multitasking behaviours of 3623 rural women with children of varying ages across rural North India. Findings show that mothers with infants spend more time on childcare…

  • Getting the measurement right! quantifying time poverty and multitasking from childcare among mothers with children across different age groups in rural north India

    Open Access•Laili Irani, Vidya Vemireddy•ARTICLE•Asian Population Studies•2020•Cited by: 1•References: 16

    Existing research suggests that women spend a disproportionate amount of time on unpaid housework and childcare compared to men. However, there is a lack of empirical evidence on unequal time burdens due to childcare among women. This study analyses the quantum of time poverty and multitasking behaviours of 3623 rural women with children of varying ages across rural North India. Findings show that mothers with infants spend more time on childcare…

  • Seasonal time trade-offs and nutrition outcomes for women in agriculture

    Open Access•Vidya Vemireddy, Prabhu Pingali et al.•ARTICLE•Food Policy•2021•Cited by: 10•References: 1

    Women in agriculture are involved in agricultural activities and are solely responsible for household-level unpaid work. They face severe time trade-offs between agricultural and household activities across crop seasons. Recent literature suggests that these time trade-offs may negatively impact their nutrition. However, there is no quantitative evidence exploring this relationship within an agricultural context. This paper addresses this researc…

  • Transitioning diets

    Open Access•Suruchi Singh, Vidya Vemireddy•ARTICLE•BMC Public Health•2023

    Diet focussed interventions are urgently needed to curb rising diet related non communicable diseases. Government policies aimed at greater production of millets, running awareness campaigns on mass media and private sector initiatives aimed at generating better value added market offerings could lead the way

  • Women’s empowerment and intra-household diet diversity across the urban continuum

    Open Access•Soumya Gupta, Payal Seth et al.•ARTICLE•Food Policy•2024•Cited by: 2•References: 8

    Women’s empowerment has been associated with improved nutritional outcomes in various settings. However, the gains from empowerment do not necessarily accrue to different members of the same household in the same manner. Furthermore, the relationship between empowerment and nutrition itself is likely to be shaped by the overall level of development in a given region. This paper investigates the heterogeneity in the association between women’s emp…

  • Product Availability, Buying Behavior, and Marketing Action

    Open Access•Shehzala Shehzala, Atul Jaiswal et al.•ARTICLE•Business Strategy and the…•2026

    It is argued that improving access to products and services can increase the material well‐being of BoP consumers. However, little is known about the kind of products available or consumed at the BoP, particularly if they are essential or non‐essential, and the implications of their consumption for a consumer segment with limited resources. BoP ventures have also been criticized for creating economic value for the firm without truly creating soci…

Economics (3 works) · Business (2 works) · Child Nutrition and Water Access (2 works) · Demographic economics (2 works) · Diversity (politics (2 works) · Economic growth (2 works) · Gender, Labor, and Family Dynamics (2 works) · Geography (2 works) · Medicine (2 works) · Poverty, Education, and Child Welfare (2 works)

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