Chloe Preece
Biographic Data
| ID | 646338 |
|---|---|
| NAME | Chloe Preece |
| GIVEN NAMES | Chloe |
| FAMILY NAME | Preece |
| SIGNATURE | PREECE C |
| AFFILIATIONS | Royal Holloway University of London |
| ORCID | 0000-0002-4478-4834 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 20 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Portals and pixels: The embodied enchantment of virtual reality
Encountering Social Inequalities through Productive Unsettling
This article draws on a collaboration with the Birmingham Royal Ballet to propose a dancing pedagogy for productive unsettlement. Developed within a sociology of consumption module, we show how art can bridge the sociological and empathic imaginations, encouraging learners to ‘feel themselves away’ from their individual experience and better reflect on the wider social structures that shape it. Ballet, an art form marked by financial, cultural an…
Mu l tiple embodiment relations: Sense-making in dissociative experiences
In response to a call for new conceptualizations of the self that avoid mind/body dualisms, recent research has introduced more flexible and fluid theorizations of personhood. This paper takes a phenomenological approach to examine the perceived shifts in body ownership and distribution of agency which underpin such theorizations. We focus on two dissociative experiences, namely, spirit possession and virtual reality, explicating how consumers ca…
Tourism research with ‘double-eyes’: A selfless epistemology
License to Assemble: Theorizing Brand Longevity
This study delineates the process of brand longevity: the achievement of social salience and ongoing consumer engagement over a sustained period. Our study contributes to branding theory by proposing a multilevel approach to understanding brand longevity through application of an assemblage perspective to answer the question: how do serial brands attain longevity within evolving sociocultural contexts? By applying assemblage theory, we scrutinize…
Painting the Nation: Examining the Intersection Between Politics and the Visual Arts Market in Emerging Economies
Politics and art have throughout history, intersected in diverse and complex ways. Ideologies and political systems have used the arts to create a certain image and, depending on the form of government this has varied from clear-cut state propaganda, to patronage, to more indirect arms-length funding procedures. Therefore, artists working within the macro-level socio-political context cannot help but be influenced, inspired and sometimes restrict…
Multi-stakeholder brand narratives: An analysis of the construction of artistic brands
In the case of visual artists, the product they create is inextricably linked to their identities, personalities and career histories in terms of how the art is produced, presented, consumed and positioned and valued in the market. Although artists' branding initiatives are considered relevant to branding and marketing theory, identifying how these are constructed and managed and identity negotiated through this process is an area that needs furt…
The branding of contemporary Chinese art and its politics: Unpacking the power discourses of the art market
Purpose – The purpose of this paper is to examine the branding of the Cynical Realist and Political Pop contemporary art movements in China. The trajectory this brand has taken over the past 25 years reveals some of the power discourses that operate within the international visual arts market and how these are constructed, distributed and consumed. Design/methodology/approach – A review of avant-garde art in China and its dissemination is underta…
License to Assemble: Theorizing Brand Longevity
This study delineates the process of brand longevity: the achievement of social salience and ongoing consumer engagement over a sustained period. Our study contributes to branding theory by proposing a multilevel approach to understanding brand longevity through application of an assemblage perspective to answer the question: how do serial brands attain longevity within evolving sociocultural contexts? By applying assemblage theory, we scrutinize…
Tourism research with ‘double-eyes’: A selfless epistemology
The branding of contemporary Chinese art and its politics: Unpacking the power discourses of the art market
Purpose – The purpose of this paper is to examine the branding of the Cynical Realist and Political Pop contemporary art movements in China. The trajectory this brand has taken over the past 25 years reveals some of the power discourses that operate within the international visual arts market and how these are constructed, distributed and consumed. Design/methodology/approach – A review of avant-garde art in China and its dissemination is underta…
Multi-stakeholder brand narratives: An analysis of the construction of artistic brands
In the case of visual artists, the product they create is inextricably linked to their identities, personalities and career histories in terms of how the art is produced, presented, consumed and positioned and valued in the market. Although artists' branding initiatives are considered relevant to branding and marketing theory, identifying how these are constructed and managed and identity negotiated through this process is an area that needs furt…
Painting the Nation: Examining the Intersection Between Politics and the Visual Arts Market in Emerging Economies
Politics and art have throughout history, intersected in diverse and complex ways. Ideologies and political systems have used the arts to create a certain image and, depending on the form of government this has varied from clear-cut state propaganda, to patronage, to more indirect arms-length funding procedures. Therefore, artists working within the macro-level socio-political context cannot help but be influenced, inspired and sometimes restrict…
License to Assemble: Theorizing Brand Longevity
This study delineates the process of brand longevity: the achievement of social salience and ongoing consumer engagement over a sustained period. Our study contributes to branding theory by proposing a multilevel approach to understanding brand longevity through application of an assemblage perspective to answer the question: how do serial brands attain longevity within evolving sociocultural contexts? By applying assemblage theory, we scrutinize…
Tourism research with ‘double-eyes’: A selfless epistemology
Mu l tiple embodiment relations: Sense-making in dissociative experiences
In response to a call for new conceptualizations of the self that avoid mind/body dualisms, recent research has introduced more flexible and fluid theorizations of personhood. This paper takes a phenomenological approach to examine the perceived shifts in body ownership and distribution of agency which underpin such theorizations. We focus on two dissociative experiences, namely, spirit possession and virtual reality, explicating how consumers ca…
Portals and pixels: The embodied enchantment of virtual reality
Encountering Social Inequalities through Productive Unsettling
This article draws on a collaboration with the Birmingham Royal Ballet to propose a dancing pedagogy for productive unsettlement. Developed within a sociology of consumption module, we show how art can bridge the sociological and empathic imaginations, encouraging learners to ‘feel themselves away’ from their individual experience and better reflect on the wider social structures that shape it. Ballet, an art form marked by financial, cultural an…
Aesthetics (6 works) · Sociology (6 works) · Computer Science (4 works) · Political science (4 works) · Art (3 works) · Art History and Market Analysis (3 works) · Cultural Industries and Urban Development (3 works) · Embodied cognition (3 works) · History (3 works) · Politics (3 works)