Edward L Nowlin
Biographic Data
| ID | 6464520 |
|---|---|
| NAME | Edward L Nowlin |
| GIVEN NAMES | Edward L |
| FAMILY NAME | Nowlin |
| SIGNATURE | NOWLIN E L |
| AFFILIATIONS | Kansas State University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
Data-Driven Precision and Selectiveness in Political Campaign Fundraising
The sophistication of political campaigns has dramatically increased over recent election cycles through the embracing of big data analytics. Collecting and storing information on actual and potential voters, volunteers, and donors has produced extensive databases that are then used to guide microtargeting efforts related to advertising, organizing, and fundraising efforts. But building, maintaining, and analyzing this data are costly in itself. …
No prominent works on this page.
Data-Driven Precision and Selectiveness in Political Campaign Fundraising
The sophistication of political campaigns has dramatically increased over recent election cycles through the embracing of big data analytics. Collecting and storing information on actual and potential voters, volunteers, and donors has produced extensive databases that are then used to guide microtargeting efforts related to advertising, organizing, and fundraising efforts. But building, maintaining, and analyzing this data are costly in itself. …
Advertising (1 work) · Analytics (1 work) · Business (1 work) · Campaign finance (1 work) · Computer Science (1 work) · Consumer Market Behavior and Pricing (1 work) · Customer churn and segmentation (1 work) · Data science (1 work) · Digital Marketing and Social Media (1 work) · Donation (1 work)