Jiale Huo
Biographic Data
| ID | 6464792 |
|---|---|
| NAME | Jiale Huo |
| GIVEN NAMES | Jiale |
| FAMILY NAME | Huo |
| SIGNATURE | HUO J |
| AFFILIATIONS | Southwest Jiaotong University |
| ORCID | 0000-0002-8629-3486 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
How to Reduce the Influence of Covid-19 Epidemic on Employees’ Anxiety of Continuous Work in China? Empirical Analysis Based on Industrial Enterprises
The COVID-19 epidemic not only impacted China's economy but also induced periodic anxiety among employees, especially during its peak. Even as governmental controls relaxed, enterprises seemed unaffected externally. However, beneath the surface, the lingering effects on employee mental health persisted. Many faced dual stressors concerning their job and personal well-being due to the epidemic, heightening work-related anxieties. This research, a …
Can social interaction-oriented content trigger viewers' purchasing and gift-giving behaviors? Evidence from live-streaming commerce
Purpose This study investigates how social interaction-oriented content in broadcasters' live speech affects broadcast viewers' purchasing and gift-giving behaviors and how broadcaster popularity moderates social interaction-oriented content's effect on the two different behaviors in live-streaming commerce. Design/methodology/approach A research model was proposed and empirically tested using a panel data set collected from 537 live streams via …
Fostering consumer engagement with marketer-generated content
Purpose This research explores the impacts of content-generating devices (mobile phones versus personal computers) and content features (social content and achievement content) on consumer engagement with marketer-generated content (MGC) on social media. It also examines these factors' interaction effects on consumer engagement. Design/methodology/approach The study analyzed MGC that 210 companies had posted to Sina Weibo over three years, testin…
Can social interaction-oriented content trigger viewers' purchasing and gift-giving behaviors? Evidence from live-streaming commerce
Purpose This study investigates how social interaction-oriented content in broadcasters' live speech affects broadcast viewers' purchasing and gift-giving behaviors and how broadcaster popularity moderates social interaction-oriented content's effect on the two different behaviors in live-streaming commerce. Design/methodology/approach A research model was proposed and empirically tested using a panel data set collected from 537 live streams via …
Fostering consumer engagement with marketer-generated content
Purpose This research explores the impacts of content-generating devices (mobile phones versus personal computers) and content features (social content and achievement content) on consumer engagement with marketer-generated content (MGC) on social media. It also examines these factors' interaction effects on consumer engagement. Design/methodology/approach The study analyzed MGC that 210 companies had posted to Sina Weibo over three years, testin…
Fostering consumer engagement with marketer-generated content
Purpose This research explores the impacts of content-generating devices (mobile phones versus personal computers) and content features (social content and achievement content) on consumer engagement with marketer-generated content (MGC) on social media. It also examines these factors' interaction effects on consumer engagement. Design/methodology/approach The study analyzed MGC that 210 companies had posted to Sina Weibo over three years, testin…
Can social interaction-oriented content trigger viewers' purchasing and gift-giving behaviors? Evidence from live-streaming commerce
Purpose This study investigates how social interaction-oriented content in broadcasters' live speech affects broadcast viewers' purchasing and gift-giving behaviors and how broadcaster popularity moderates social interaction-oriented content's effect on the two different behaviors in live-streaming commerce. Design/methodology/approach A research model was proposed and empirically tested using a panel data set collected from 537 live streams via …
How to Reduce the Influence of Covid-19 Epidemic on Employees’ Anxiety of Continuous Work in China? Empirical Analysis Based on Industrial Enterprises
The COVID-19 epidemic not only impacted China's economy but also induced periodic anxiety among employees, especially during its peak. Even as governmental controls relaxed, enterprises seemed unaffected externally. However, beneath the surface, the lingering effects on employee mental health persisted. Many faced dual stressors concerning their job and personal well-being due to the epidemic, heightening work-related anxieties. This research, a …
Business (3 works) · Psychology (3 works) · Social Psychology (3 works) · Advertising (2 works) · Computer Science (2 works) · Context (archaeology (2 works) · Digital Marketing and Social Media (2 works) · Originality (2 works) · Social media (2 works) · Social Psychology (2 works)