María Leticia Santos Vijande
Biographic Data
| ID | 6465072 |
|---|---|
| NAME | María Leticia Santos Vijande |
| GIVEN NAMES | María Leticia Santos |
| FAMILY NAME | Vijande |
| SIGNATURE | VIJANDE M L S |
| AFFILIATIONS | Universidad de Oviedo |
| ORCID | 0000-0001-8021-5201 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
This research aims to analyze brand communication and brand image as specific drivers of wine brand preference and their influence on wine consumers’ intention to visit associated wineries. Specifically, this paper enhances the understanding of the roles of advertising-promotion, sponsorship-public relations, corporate social responsibility, and social media in brand communication, as well as functional, emotional and reputation components in bra…
How to achieve excellence in the new service development process
Despite the importance of the new service development process for new service success, little is known about the drivers of new service development process excellence or how to execute this process while including all important stages and guaranteeing excellence in the execution of each stage. This study analyses the role of innovative culture, market orientation, and top management support as antecedents of new service development process excell…
Motivations, self-congruity and restaurant innovativeness as antecedents of a creative-food tourism experience
Purpose This study aims to analyze the drivers of a creative food tourism experience (CFTE) and its effect on the tourists' perceived authenticity and satisfaction. Specifically, this study captures the importance to explain a CFTE of two sets of stimuli: internal stimuli, including push motivations for food travel (i.e. emotional, cultural and social) and the tourist self-congruity (i.e. actual and ideal) with the chosen food establishment; and …
Key capabilities for frugal innovation in developed economies
Service innovation management in a modern economy
Dirección estratégica urbana, city marketing, gestión de calidad total y desarrollo económico local. Enfoque metodológico
Las ciudades tienen un rol cada vez más importante como generadoras de desarrollo económico, son realidades complejas y dinámicas que rivalizan entre sí para atraer recursos, fondos y talento. Así, resulta imprescindible que sean capaces de gestionar con éxito los múltiples desafíos que condicionan su competitividad, haciendo que la gestión urbana constituya un campo de estudio de máxima trascendencia. Este trabajo reivindica el estudio de casos …
Dirección estratégica urbana, city marketing, gestión de calidad total y desarrollo económico local. Enfoque metodológico
Las ciudades tienen un rol cada vez más importante como generadoras de desarrollo económico, son realidades complejas y dinámicas que rivalizan entre sí para atraer recursos, fondos y talento. Así, resulta imprescindible que sean capaces de gestionar con éxito los múltiples desafíos que condicionan su competitividad, haciendo que la gestión urbana constituya un campo de estudio de máxima trascendencia. Este trabajo reivindica el estudio de casos …
Service innovation management in a modern economy
Motivations, self-congruity and restaurant innovativeness as antecedents of a creative-food tourism experience
Purpose This study aims to analyze the drivers of a creative food tourism experience (CFTE) and its effect on the tourists' perceived authenticity and satisfaction. Specifically, this study captures the importance to explain a CFTE of two sets of stimuli: internal stimuli, including push motivations for food travel (i.e. emotional, cultural and social) and the tourist self-congruity (i.e. actual and ideal) with the chosen food establishment; and …
Key capabilities for frugal innovation in developed economies
The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
This research aims to analyze brand communication and brand image as specific drivers of wine brand preference and their influence on wine consumers’ intention to visit associated wineries. Specifically, this paper enhances the understanding of the roles of advertising-promotion, sponsorship-public relations, corporate social responsibility, and social media in brand communication, as well as functional, emotional and reputation components in bra…
How to achieve excellence in the new service development process
Despite the importance of the new service development process for new service success, little is known about the drivers of new service development process excellence or how to execute this process while including all important stages and guaranteeing excellence in the execution of each stage. This study analyses the role of innovative culture, market orientation, and top management support as antecedents of new service development process excell…
Business (5 works) · Marketing (5 works) · Political science (3 works) · Advertising (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Economics (2 works) · Entrepreneurship Studies and Influences (2 works) · Industrial organization (2 works) · Knowledge management (2 works)