Ana M Díaz‐Martín
Biographic Data
| ID | 6465085 |
|---|---|
| NAME | Ana M Díaz‐Martín |
| GIVEN NAMES | Ana M |
| FAMILY NAME | Díaz‐Martín |
| SIGNATURE | MARTÍN A M D |
| AFFILIATIONS | Universidad Autónoma de Madrid |
| ORCID | 0000-0002-7190-3018 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Retail technologies that enhance the customer experience: A practitioner-centred approach
Technology has helped consumers embrace new ways of shopping. This article aims to explore how retailers capitalise on technology to create a differentiated customer experience (CX). The study provides a list of 15 shopper-facing technologies that retailers assess when aiming to improve CX and develops a framework to classify them. To do so, an exploratory study is conducted based on a qualitative enquiry and a survey of 201 retail experts. Data …
Modifying UTAUT2 for a cross-country comparison of telemedicine adoption
No prominent works on this page.
Modifying UTAUT2 for a cross-country comparison of telemedicine adoption
Retail technologies that enhance the customer experience: A practitioner-centred approach
Technology has helped consumers embrace new ways of shopping. This article aims to explore how retailers capitalise on technology to create a differentiated customer experience (CX). The study provides a list of 15 shopper-facing technologies that retailers assess when aiming to improve CX and develops a framework to classify them. To do so, an exploratory study is conducted based on a qualitative enquiry and a survey of 201 retail experts. Data …
Business (2 works) · Computer Science (2 works) · Consumer Retail Behavior Studies (2 works) · Marketing (2 works) · Psychology (2 works) · Applied Psychology (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Customer advocacy (1 works) · Customer Experience (1 works) · Customer Service Quality and Loyalty (1 works)