Joaquín Aldás Manzano
Biographic Data
| ID | 6465254 |
|---|---|
| NAME | Joaquín Aldás Manzano |
| GIVEN NAMES | Joaquín Aldás |
| FAMILY NAME | Manzano |
| SIGNATURE | MANZANO J A |
| AFFILIATIONS | Universitat de València |
| ORCID | 0000-0001-8327-6640 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 12 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi
This study investigates the Louvre Abu Dhabi as a brand extension of the Louvre in France, focusing on factors influencing brand extension attitude and its impact on visit intention. Data from 934 questionnaires are analyzed using partial least squares in a multi-group study. The research aims to enrich discourse on tourist brands by examining brand image, perceived fit, and perceived brand localness within the context of the Louvre Abu Dhabi pro…
Blame and culpability in explaining changes in perceptions of corporate social responsibility and credibility
This study uses the sequential updating mechanism and draws on several theories, such as the attribution theory, the self‐perception theory and the shame theory, to explain the interplay between consumers' perceptions of corporate social responsibility (CSR) and corporate credibility. It contends that both CSR and corporate credibility undergo the sequential updating mechanism. A two‐stage model (before and after a corporate public relation [PR] …
Anthropometric Assessment of Nepali Children Institutionalized in Orphanages
Nepal is among the world's poorest countries, and it is the third-poorest country in the South Asian region. Asia has the largest number of orphans in the world; in Nepal there are around 13,281 orphan children. The objective of this study is to evaluate the growth status of institutionalized children in Nepal through the analyses of anthropometric measures. The sample was Nepalese children aged 4 to 17, obtained from two different orphanages: in…
Archaeological tourism: Looking for visitor loyalty drivers
Revisit intention has become a focus of attention for archaeological sites management. Identifying visitors’ loyalty drivers to any tourism attraction is crucial but it is even more necessary for these non-renewable resources. This study was designed to analyse the role of service experience, new service bonds and perceived value in visitors’ revisit intention generation process. The main contribution of the research is that perceived value is, f…
Tourism sustainability in archaeological sites
Purpose The purpose of this paper is to determine a model for developing sustainable tourism in archaeological sites. A qualitative and quantitative approach has been assumed in order to test a model of market orientation, where 11 experts were interviewed and 122 employees of archaeological sites answered the e-questionnaire. Design/methodology/approach Partial least squares path modelling regression was employed to examine the measurement and s…
Adaptation of Marketing Activities to Cultural and Social Context: Gender Role Portrayals and Sexism in Spanish Commercials
Adaptation of Marketing Activities to Cultural and Social Context: Gender Role Portrayals and Sexism in Spanish Commercials
Tourism sustainability in archaeological sites
Purpose The purpose of this paper is to determine a model for developing sustainable tourism in archaeological sites. A qualitative and quantitative approach has been assumed in order to test a model of market orientation, where 11 experts were interviewed and 122 employees of archaeological sites answered the e-questionnaire. Design/methodology/approach Partial least squares path modelling regression was employed to examine the measurement and s…
Archaeological tourism: Looking for visitor loyalty drivers
Revisit intention has become a focus of attention for archaeological sites management. Identifying visitors’ loyalty drivers to any tourism attraction is crucial but it is even more necessary for these non-renewable resources. This study was designed to analyse the role of service experience, new service bonds and perceived value in visitors’ revisit intention generation process. The main contribution of the research is that perceived value is, f…
Anthropometric Assessment of Nepali Children Institutionalized in Orphanages
Nepal is among the world's poorest countries, and it is the third-poorest country in the South Asian region. Asia has the largest number of orphans in the world; in Nepal there are around 13,281 orphan children. The objective of this study is to evaluate the growth status of institutionalized children in Nepal through the analyses of anthropometric measures. The sample was Nepalese children aged 4 to 17, obtained from two different orphanages: in…
Blame and culpability in explaining changes in perceptions of corporate social responsibility and credibility
This study uses the sequential updating mechanism and draws on several theories, such as the attribution theory, the self‐perception theory and the shame theory, to explain the interplay between consumers' perceptions of corporate social responsibility (CSR) and corporate credibility. It contends that both CSR and corporate credibility undergo the sequential updating mechanism. A two‐stage model (before and after a corporate public relation [PR] …
Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi
This study investigates the Louvre Abu Dhabi as a brand extension of the Louvre in France, focusing on factors influencing brand extension attitude and its impact on visit intention. Data from 934 questionnaires are analyzed using partial least squares in a multi-group study. The research aims to enrich discourse on tourist brands by examining brand image, perceived fit, and perceived brand localness within the context of the Louvre Abu Dhabi pro…
Psychology (5 works) · Business (4 works) · Geography (4 works) · Archaeology (3 works) · Computer Science (3 works) · Diverse Aspects of Tourism Research (3 works) · Marketing (3 works) · Sociology (3 works) · Advertising (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works)