David Strutton
Biographic Data
| ID | 6465258 |
|---|---|
| NAME | David Strutton |
| GIVEN NAMES | David |
| FAMILY NAME | Strutton |
| SIGNATURE | STRUTTON D |
| AFFILIATIONS | University of North Texas |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1992 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 0 |
Friends, Fans, and Followers
Social-networking sites (SNS) such as Facebook and Twitter are growing in both popularity and number of users. For advertisers and the sites themselves, it is crucial that users accept advertising as a component of the SNS. Anecdotal evidence indicates that social-networking advertising (SNA) can be effective when users accept it, but the perception of excessive commercialization may lead to user abandonment. Empirical support for these propositi…
Exploring the relationship between celebrity endorser effects and advertising effectiveness
This study provides a quantitative summary of the relationship between celebrity endorser source effects and effectiveness in advertising. The Kruskal-Wallis nonparametric test is used to identify the most influential celebrity endorser source effects on effectiveness. The role of celebrity/product fit, interaction effects, sample type, study setting, and country of study are also included as moderators. Results suggest negative celebrity informa…
Stereotypes of Black in-Group Attractiveness in Advertising
Evidence suggests a disproportionately large percentage of advertisements with black models possessing features more Caucasian than Negroid; however, psychological ramifications have previously held an almost taboo status among academic researchers as the issue is contentious in nature. This note addressed this issue with the goal of raising awareness and stimulating research into the psychological effects associated with current advertising prac…
Relationship between Psychological Climate and Trust between Salespersons and Their Managers in Sales Organizations
The ability of managers to develop and preserve trusting relationships with people in their sales departments exerts a critical influence on the success of their organizations. The extent to which psychological climates influence the trust that salespersons place in their managers was investigated. Salespersons possessing low and high trust ( ns = 94 and 89) were distinguished by significantly different perceptions of the levels of autonomy, cohe…
Relationship between Optimism and Coping Strategies in the Work Environment
The work environment is often stressful; however, the specific coping strategies used by individuals to deal with such stress have received limited attention. While the benefits associated with optimism have long been touted, little insight has been developed regarding the mechanism(s) that may contribute to optimists' superior job performance. It is possible that optimism is associated with higher performance because it influences the coping str…
Relationship Between Optimism and Coping Strategies in the Work Environment
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Relationship between Optimism and Coping Strategies in the Work Environment
The work environment is often stressful; however, the specific coping strategies used by individuals to deal with such stress have received limited attention. While the benefits associated with optimism have long been touted, little insight has been developed regarding the mechanism(s) that may contribute to optimists' superior job performance. It is possible that optimism is associated with higher performance because it influences the coping str…
Relationship Between Optimism and Coping Strategies in the Work Environment
ammonsscientific.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, ammonsscientific.com has it all. We hope you find what you are searching for
Stereotypes of Black in-Group Attractiveness in Advertising
Evidence suggests a disproportionately large percentage of advertisements with black models possessing features more Caucasian than Negroid; however, psychological ramifications have previously held an almost taboo status among academic researchers as the issue is contentious in nature. This note addressed this issue with the goal of raising awareness and stimulating research into the psychological effects associated with current advertising prac…
Relationship between Psychological Climate and Trust between Salespersons and Their Managers in Sales Organizations
The ability of managers to develop and preserve trusting relationships with people in their sales departments exerts a critical influence on the success of their organizations. The extent to which psychological climates influence the trust that salespersons place in their managers was investigated. Salespersons possessing low and high trust ( ns = 94 and 89) were distinguished by significantly different perceptions of the levels of autonomy, cohe…
Exploring the relationship between celebrity endorser effects and advertising effectiveness
This study provides a quantitative summary of the relationship between celebrity endorser source effects and effectiveness in advertising. The Kruskal-Wallis nonparametric test is used to identify the most influential celebrity endorser source effects on effectiveness. The role of celebrity/product fit, interaction effects, sample type, study setting, and country of study are also included as moderators. Results suggest negative celebrity informa…
Friends, Fans, and Followers
Social-networking sites (SNS) such as Facebook and Twitter are growing in both popularity and number of users. For advertisers and the sites themselves, it is crucial that users accept advertising as a component of the SNS. Anecdotal evidence indicates that social-networking advertising (SNA) can be effective when users accept it, but the perception of excessive commercialization may lead to user abandonment. Empirical support for these propositi…
Psychology (6 works) · Social Psychology (6 works) · Social Psychology (4 works) · Advertising (3 works) · Business (3 works) · Applied Psychology (2 works) · Applied Psychology (2 works) · Attractiveness (2 works) · Clinical Psychology (2 works) · Clinical Psychology (2 works)