David Corkindale
Biographic Data
| ID | 6465378 |
|---|---|
| NAME | David Corkindale |
| GIVEN NAMES | David |
| FAMILY NAME | Corkindale |
| SIGNATURE | CORKINDALE D |
| AFFILIATIONS | University of South Australia |
| ORCID | 0000-0002-0106-2954 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Product Placement and Integrated Marketing Communications Effects on an Informational TV Program
Advertisers are increasing their spending on product placements in TV programs, often with other integrated marketing communications (IMC) elements. This study uses 12 versions of an informational TV program to investigate whether too much product placement in the presence of IMC elements has a negative effect on TV program evaluation. The research reveals that combining placement and IMC presence has interactive, not additive, effects on brand r…
Towards an understanding of the behavioral intention to use online news services
Purpose Research into the use/adoption of online news services (ONSs) is still in its infancy, Scholars have indicated that there is no comprehensive theoretical framework for understanding or predicting consumers' online adoption behavior. The purpose of the paper is to propose a theoretical framework as a foundation for better understanding and further analyzing the adoption of ONSs. Design/methodology/approach A literature review was conducted…
Towards an understanding of the behavioral intention to use online news services
Purpose Research into the use/adoption of online news services (ONSs) is still in its infancy, Scholars have indicated that there is no comprehensive theoretical framework for understanding or predicting consumers' online adoption behavior. The purpose of the paper is to propose a theoretical framework as a foundation for better understanding and further analyzing the adoption of ONSs. Design/methodology/approach A literature review was conducted…
Towards an understanding of the behavioral intention to use online news services
Purpose Research into the use/adoption of online news services (ONSs) is still in its infancy, Scholars have indicated that there is no comprehensive theoretical framework for understanding or predicting consumers' online adoption behavior. The purpose of the paper is to propose a theoretical framework as a foundation for better understanding and further analyzing the adoption of ONSs. Design/methodology/approach A literature review was conducted…
Product Placement and Integrated Marketing Communications Effects on an Informational TV Program
Advertisers are increasing their spending on product placements in TV programs, often with other integrated marketing communications (IMC) elements. This study uses 12 versions of an informational TV program to investigate whether too much product placement in the presence of IMC elements has a negative effect on TV program evaluation. The research reveals that combining placement and IMC presence has interactive, not additive, effects on brand r…
Business (2 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Psychology (2 works) · Advertising (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Diffusion of innovations (1 work) · Integrated marketing communications (1 work)