Lianne Foti
Biographic Data
| ID | 6465442 |
|---|---|
| NAME | Lianne Foti |
| GIVEN NAMES | Lianne |
| FAMILY NAME | Foti |
| SIGNATURE | FOTI L |
| AFFILIATIONS | University of Guelph |
| ORCID | 0000-0002-4328-9073 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Improving Sport Culture Through Nano-Influencers
The Canadian amateur and community sport system, along with several national sport organizations, has come under intense scrutiny following documented cases of misconduct, abuse, and organizational cover-ups. These events have prompted urgent calls for cultural change, especially within youth and community contexts where parents, coaches, and club administrators play central roles. This study contributes to the field of strategic sport communicat…
Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets
Using consumer culture positioning strategies, this study examines how advertisement style (anthropomorphism or nonanthropomorphism) affects a target market’s brand evaluation with a high (versus low) level of consumer ethnocentrism. Studies 1 and 2 examine how advertisement style and consumer ethnocentrism affect brand evaluation in different consumer culture positioning strategies. Study 3 examines the underlying mechanism of social affiliation…
Responsible Leadership in Sport
Sports, apart from providing entertainment, can provide an escape from everyday troubles, a community to belong to, and an opportunity to connect to the wider world. As such, sports have contributed to the unification of people, the development of peace and tolerance, and the empowerment of women and young people globally. However, sports’ widespread popularity has also contributed to “big money” opportunities for sports organizations, sporting v…
Broadcasting and narrowcasting
Consumer-generated messaging through narrowcasting and broadcasting platforms has become more accessible and influential. Previous studies have examined why consumers generate messages on different social media platforms from the sender’s perspective. This study presents how affective and cognitive message framing influence message persuasiveness from the receiver’s perspective. The findings of Study 1 confirm that cognitive messaging is more per…
No prominent works on this page.
Broadcasting and narrowcasting
Consumer-generated messaging through narrowcasting and broadcasting platforms has become more accessible and influential. Previous studies have examined why consumers generate messages on different social media platforms from the sender’s perspective. This study presents how affective and cognitive message framing influence message persuasiveness from the receiver’s perspective. The findings of Study 1 confirm that cognitive messaging is more per…
Responsible Leadership in Sport
Sports, apart from providing entertainment, can provide an escape from everyday troubles, a community to belong to, and an opportunity to connect to the wider world. As such, sports have contributed to the unification of people, the development of peace and tolerance, and the empowerment of women and young people globally. However, sports’ widespread popularity has also contributed to “big money” opportunities for sports organizations, sporting v…
Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets
Using consumer culture positioning strategies, this study examines how advertisement style (anthropomorphism or nonanthropomorphism) affects a target market’s brand evaluation with a high (versus low) level of consumer ethnocentrism. Studies 1 and 2 examine how advertisement style and consumer ethnocentrism affect brand evaluation in different consumer culture positioning strategies. Study 3 examines the underlying mechanism of social affiliation…
Improving Sport Culture Through Nano-Influencers
The Canadian amateur and community sport system, along with several national sport organizations, has come under intense scrutiny following documented cases of misconduct, abuse, and organizational cover-ups. These events have prompted urgent calls for cultural change, especially within youth and community contexts where parents, coaches, and club administrators play central roles. This study contributes to the field of strategic sport communicat…
Digital Marketing and Social Media (3 works) · Advertising (2 works) · Business (2 works) · Engineering (2 works) · Psychology (2 works) · Social Psychology (2 works) · Affect (linguistics) (1 work) · Amateur (1 work) · Amateur sports (1 work) · Athletes (1 work)