Charles Cui

Biographic Data

ID6465611
NAMECharles Cui
GIVEN NAMESCharles
FAMILY NAMECui
SIGNATURECUI C
AFFILIATIONSUniversity of Manchester
ORCID0000-0001-7564-7800
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS0
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Decoding visual influence

    Open AccessCharles Cui, Charles Chi Cui et al.ARTICLEBehaviour and Information…2026

    Product photos are increasingly used by brands and consumers in eWOM. However, little research has investigated the basic visual cues’ impact on inducing product usage intentions. Drawing on the event coding theory, this study examines how perceived aesthetics, functionality, ergonomics and hedonics (the ‘golden 4’) underpin the first impression of a smartwatch photo image to entail intention to use it. Using 280 survey responses (U.S.A.), the re…

  • The Myth of Self-Centeredness in Materialism

    Open AccessSandra Awanis, Bodo B Schlegelmilch et al.CHAPTERRediscovering the Essentiality of…2016

  • International Joint Ventures

    Open AccessCharles Cui, Charles C CuiCHAPTERWiley Encyclopedia of Management2015

    An international joint venture (IJV) refers to a co‐operative operation formed by two or more independent entities from different countries to achieve common or complementary objectives.

  • Bivariate Analysis

    Open AccessCharles Cui, Charles C Cui et al.CHAPTERWiley Encyclopedia of Management2015

    Bivariate analysis refers to a group of statistical methods for analyzing the relationship between two variables.

  • International Marketing

    Open AccessCharles Cui, Charles C CuiCHAPTERWiley Encyclopedia of Management2015

    International marketing is generally known as Marketing activities across borders.