David Martín‐Consuegra
Biographic Data
| ID | 6465646 |
|---|---|
| NAME | David Martín‐Consuegra |
| GIVEN NAMES | David |
| FAMILY NAME | Martín‐Consuegra |
| SIGNATURE | CONSUEGRA D M |
| AFFILIATIONS | Universidad Autónoma de Chile |
| ORCID | 0000-0003-4927-6289 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Technology-driven smart consumer experiences in tourism destinations
This research aims to examine the impact of smart consumer experience on certain tourist perceptions and behaviours based on accessibility, perceived enjoyment, security, and interactivity. Specifically, this study evaluates their effect on smart tourism technology satisfaction, purchase effectiveness, travel experience satisfaction, word-of-mouth, and behavioural intentions. This study collected 526 responses from tourists in Europe and 525 in t…
Evolution, trends and future research lines in corporate social responsibility and tourism
Corporate social responsibility (CSR) has become a topic of growing interest in countless areas, and the number of studies focused on researching different CSR aspects is increasing. Nevertheless, this type of research within the tourism sector is less developed compared to other fields. Consequently, a significant research opportunity in the tourism industry has been detected. Therefore, this study uses the SciMAT software to analyze 1800 articl…
Sub-national consumer ethnocentrism and the importance of the origin of food products
Purpose This study's main objective is to analyse the role of the consumer's ethnocentrism as a potential segmentation basis and to detect product origin-sensitive groups. The relationship between the consumer's regional ethnocentrism, local and regional identity and corresponding valuation and purchase of food products from a region is also examined. Design/methodology/approach The responses of 358 consumers residing in two Spanish regions are a…
How do offline and online environments matter in the relational marketing approach
The goal of this study is to analyse the relational benefits that the clients of banks, insurance companies, and travel agencies receive according to whether they maintain an offline or online relationship with the company. The development of an index, called the Relational Benefits Index, allows for a comparison of differences that arise between the measures of confidence benefits, social benefits, and special treatment benefits. The results dem…
The effect of new technologies on psychological consequences and risk perceptions of sales agents
The development of new technologies has had important effects on offline distribution channels and, specially, on the psychological effect and risk perceptions that the existence of the online channel may have on the sales agents. Sales agents are fearful that Internet-based competitors will cannibalize their roles in the organization, and might make them outdated and feel insecure about their jobs. This paper estimates the impact of sales agents…
Sales agents vs the internet
Purpose The purpose of this paper is to analyze perceptions of service cannibalization from sales agents when faced with increased online sales, and their consequences on the employee. The authors assess the effect of service cannibalization perceptions on insecurity, satisfaction, alienation, sales agents' effort. The study also examines relationships between effects on sales agents' service sabotage during service delivery
Consumer Sensitivity Analysis in Mobile Commerce Advertising
We analyzed how consumer sensitivity to information requests influences acceptance and recommendation of a banking firm's advertising that is sent via a cellular phone. To this end, the data—based on the respondents from 395 young adults—fit the model well and provided empirical support for all the hypothesized relationships. The results obtained provide useful information for companies to improve the efficiency of their mobile publicity, togethe…
Evolution, trends and future research lines in corporate social responsibility and tourism
Corporate social responsibility (CSR) has become a topic of growing interest in countless areas, and the number of studies focused on researching different CSR aspects is increasing. Nevertheless, this type of research within the tourism sector is less developed compared to other fields. Consequently, a significant research opportunity in the tourism industry has been detected. Therefore, this study uses the SciMAT software to analyze 1800 articl…
Consumer Sensitivity Analysis in Mobile Commerce Advertising
We analyzed how consumer sensitivity to information requests influences acceptance and recommendation of a banking firm's advertising that is sent via a cellular phone. To this end, the data—based on the respondents from 395 young adults—fit the model well and provided empirical support for all the hypothesized relationships. The results obtained provide useful information for companies to improve the efficiency of their mobile publicity, togethe…
How do offline and online environments matter in the relational marketing approach
The goal of this study is to analyse the relational benefits that the clients of banks, insurance companies, and travel agencies receive according to whether they maintain an offline or online relationship with the company. The development of an index, called the Relational Benefits Index, allows for a comparison of differences that arise between the measures of confidence benefits, social benefits, and special treatment benefits. The results dem…
The effect of new technologies on psychological consequences and risk perceptions of sales agents
The development of new technologies has had important effects on offline distribution channels and, specially, on the psychological effect and risk perceptions that the existence of the online channel may have on the sales agents. Sales agents are fearful that Internet-based competitors will cannibalize their roles in the organization, and might make them outdated and feel insecure about their jobs. This paper estimates the impact of sales agents…
Sales agents vs the internet
Purpose The purpose of this paper is to analyze perceptions of service cannibalization from sales agents when faced with increased online sales, and their consequences on the employee. The authors assess the effect of service cannibalization perceptions on insecurity, satisfaction, alienation, sales agents' effort. The study also examines relationships between effects on sales agents' service sabotage during service delivery
Sub-national consumer ethnocentrism and the importance of the origin of food products
Purpose This study's main objective is to analyse the role of the consumer's ethnocentrism as a potential segmentation basis and to detect product origin-sensitive groups. The relationship between the consumer's regional ethnocentrism, local and regional identity and corresponding valuation and purchase of food products from a region is also examined. Design/methodology/approach The responses of 358 consumers residing in two Spanish regions are a…
Evolution, trends and future research lines in corporate social responsibility and tourism
Corporate social responsibility (CSR) has become a topic of growing interest in countless areas, and the number of studies focused on researching different CSR aspects is increasing. Nevertheless, this type of research within the tourism sector is less developed compared to other fields. Consequently, a significant research opportunity in the tourism industry has been detected. Therefore, this study uses the SciMAT software to analyze 1800 articl…
Technology-driven smart consumer experiences in tourism destinations
This research aims to examine the impact of smart consumer experience on certain tourist perceptions and behaviours based on accessibility, perceived enjoyment, security, and interactivity. Specifically, this study evaluates their effect on smart tourism technology satisfaction, purchase effectiveness, travel experience satisfaction, word-of-mouth, and behavioural intentions. This study collected 526 responses from tourists in Europe and 525 in t…
Business (7 works) · Marketing (7 works) · Psychology (5 works) · Advertising (4 works) · Digital Marketing and Social Media (4 works) · Computer Science (3 works) · Perception (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer Retail Behavior Studies (2 works) · Customer Service Quality and Loyalty (2 works)