Mónica Gómez Suárez
Biographic Data
| ID | 6465773 |
|---|---|
| NAME | Mónica Gómez Suárez |
| GIVEN NAMES | Mónica Gómez |
| FAMILY NAME | Suárez |
| SIGNATURE | SUÁREZ M G |
| AFFILIATIONS | Universidad Autónoma de Madrid |
| ORCID | 0000-0001-7415-3964 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
From cravings to carts: Exploring the emotional link between impulse eating and impulse buying
Purpose This study explores the relationship between impulse buying and impulse eating of unhealthy foods, two behaviours traditionally examined in isolation. By integrating these domains, this study aims to provide a unified theoretical and empirical framework. Design/methodology/approach A structured questionnaire incorporating validated psychometric scales (DEBQ and IB) was administered to a sample of 422 Spanish consumers recruited through a …
Retail technologies that enhance the customer experience: A practitioner-centred approach
Technology has helped consumers embrace new ways of shopping. This article aims to explore how retailers capitalise on technology to create a differentiated customer experience (CX). The study provides a list of 15 shopper-facing technologies that retailers assess when aiming to improve CX and develops a framework to classify them. To do so, an exploratory study is conducted based on a qualitative enquiry and a survey of 201 retail experts. Data …
A Bibliometric and Content Analysis of Sustainability and Smart Tourism
Sustainability and smart tourism are current hot topics in academic research. While these two concepts are complementary, their relationship has not been clearly outlined in the scientific literature. This bibliometric analysis aims to address this gap by examining the literature on sustainability and smart tourism. Specifically, this review has five objectives: (i) to document the size and growth of the literature on this topic, (ii) to identify…
A Bibliometric and Content Analysis of Sustainability and Smart Tourism
Sustainability and smart tourism are current hot topics in academic research. While these two concepts are complementary, their relationship has not been clearly outlined in the scientific literature. This bibliometric analysis aims to address this gap by examining the literature on sustainability and smart tourism. Specifically, this review has five objectives: (i) to document the size and growth of the literature on this topic, (ii) to identify…
Retail technologies that enhance the customer experience: A practitioner-centred approach
Technology has helped consumers embrace new ways of shopping. This article aims to explore how retailers capitalise on technology to create a differentiated customer experience (CX). The study provides a list of 15 shopper-facing technologies that retailers assess when aiming to improve CX and develops a framework to classify them. To do so, an exploratory study is conducted based on a qualitative enquiry and a survey of 201 retail experts. Data …
A Bibliometric and Content Analysis of Sustainability and Smart Tourism
Sustainability and smart tourism are current hot topics in academic research. While these two concepts are complementary, their relationship has not been clearly outlined in the scientific literature. This bibliometric analysis aims to address this gap by examining the literature on sustainability and smart tourism. Specifically, this review has five objectives: (i) to document the size and growth of the literature on this topic, (ii) to identify…
From cravings to carts: Exploring the emotional link between impulse eating and impulse buying
Purpose This study explores the relationship between impulse buying and impulse eating of unhealthy foods, two behaviours traditionally examined in isolation. By integrating these domains, this study aims to provide a unified theoretical and empirical framework. Design/methodology/approach A structured questionnaire incorporating validated psychometric scales (DEBQ and IB) was administered to a sample of 422 Spanish consumers recruited through a …
Business (2 works) · Computer Science (2 works) · Consumer Retail Behavior Studies (2 works) · Marketing (2 works) · Bibliometrics (1 works) · Categorization (1 works) · Cognition (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer behaviour (1 works) · Content analysis (1 works)