Timmy H Tseng
Biographic Data
| ID | 6466115 |
|---|---|
| NAME | Timmy H Tseng |
| GIVEN NAMES | Timmy H |
| FAMILY NAME | Tseng |
| SIGNATURE | TSENG T H |
| AFFILIATIONS | Fu Jen Catholic University |
| ORCID | 0000-0001-9898-1334 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 13 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Branded app attractiveness: Investigating its influence on branded app engagement from the interpersonal attraction perspective
Purpose As competition in the app market intensifies, branded apps must continuously maintain their attractiveness to foster positive brand and app outcomes. The aim of this study is to propose a model of branded app attractiveness, clarify its conceptualisation and construct a scale to measure the construct. Design/methodology/approach Data were collected from well-known branded apps in Taiwan. Study 1 included 173 and 203 valid samples, respect…
Capturing behavioural outcomes through branded applications: The perspective of the investment model
Purpose Numerous companies have launched branded applications to foster consumer–brand relationships. Due to fierce competition among branded apps, the retention rate is quite low. The facilitation of behavioural outcomes through branded apps is a highly relevant research area. This paper investigates the drivers of behavioural outcomes in the context of branded apps from an investment model perspective. Design/methodology/approach This work exam…
Investigating online consumers’ responses to product presentation modes: Does product type really matter
Purpose With the proliferation of virtual reality (VR) applications in electronic commerce, investigations on the effects of VR on consumer responses are important. The purpose of this paper is to examine the effects of online presentation modes (i.e. situational VR, pure VR and picture) on consumer responses for three product types (i.e. geometric, material and mechanical). Design/methodology/approach This study conducted a 3×3 between-subjects …
Development and validation of an internet entrepreneurial self-efficacy scale
Purpose Understanding people’s intentions to be an internet entrepreneur is an important issue for educators, academics and practitioners. The purpose of this paper is to develop and validate a scale to measure internet entrepreneurial self-efficacy. Design/methodology/approach Based on an analysis of 356 responses, a scale of internet entrepreneurial self-efficacy is validated in accordance with established scale development procedures. Findings…
Online brand community response to negative brand events: The role of group eWOM
Purpose Brand communities now play a significant role in building brand loyalty. Past researches focus on how brand community facilitates brand loyalty under normal market situations. Yet, limited research examines consumer responses to negative events within the brand community context. Drawing from social identity theory and the theory of involvement, the present study aims to reveal the role that group eWOM plays in influencing brand community…
Online brand community response to negative brand events: The role of group eWOM
Purpose Brand communities now play a significant role in building brand loyalty. Past researches focus on how brand community facilitates brand loyalty under normal market situations. Yet, limited research examines consumer responses to negative events within the brand community context. Drawing from social identity theory and the theory of involvement, the present study aims to reveal the role that group eWOM plays in influencing brand community…
Capturing behavioural outcomes through branded applications: The perspective of the investment model
Purpose Numerous companies have launched branded applications to foster consumer–brand relationships. Due to fierce competition among branded apps, the retention rate is quite low. The facilitation of behavioural outcomes through branded apps is a highly relevant research area. This paper investigates the drivers of behavioural outcomes in the context of branded apps from an investment model perspective. Design/methodology/approach This work exam…
Development and validation of an internet entrepreneurial self-efficacy scale
Purpose Understanding people’s intentions to be an internet entrepreneur is an important issue for educators, academics and practitioners. The purpose of this paper is to develop and validate a scale to measure internet entrepreneurial self-efficacy. Design/methodology/approach Based on an analysis of 356 responses, a scale of internet entrepreneurial self-efficacy is validated in accordance with established scale development procedures. Findings…
Online brand community response to negative brand events: The role of group eWOM
Purpose Brand communities now play a significant role in building brand loyalty. Past researches focus on how brand community facilitates brand loyalty under normal market situations. Yet, limited research examines consumer responses to negative events within the brand community context. Drawing from social identity theory and the theory of involvement, the present study aims to reveal the role that group eWOM plays in influencing brand community…
Investigating online consumers’ responses to product presentation modes: Does product type really matter
Purpose With the proliferation of virtual reality (VR) applications in electronic commerce, investigations on the effects of VR on consumer responses are important. The purpose of this paper is to examine the effects of online presentation modes (i.e. situational VR, pure VR and picture) on consumer responses for three product types (i.e. geometric, material and mechanical). Design/methodology/approach This study conducted a 3×3 between-subjects …
Development and validation of an internet entrepreneurial self-efficacy scale
Purpose Understanding people’s intentions to be an internet entrepreneur is an important issue for educators, academics and practitioners. The purpose of this paper is to develop and validate a scale to measure internet entrepreneurial self-efficacy. Design/methodology/approach Based on an analysis of 356 responses, a scale of internet entrepreneurial self-efficacy is validated in accordance with established scale development procedures. Findings…
Capturing behavioural outcomes through branded applications: The perspective of the investment model
Purpose Numerous companies have launched branded applications to foster consumer–brand relationships. Due to fierce competition among branded apps, the retention rate is quite low. The facilitation of behavioural outcomes through branded apps is a highly relevant research area. This paper investigates the drivers of behavioural outcomes in the context of branded apps from an investment model perspective. Design/methodology/approach This work exam…
Branded app attractiveness: Investigating its influence on branded app engagement from the interpersonal attraction perspective
Purpose As competition in the app market intensifies, branded apps must continuously maintain their attractiveness to foster positive brand and app outcomes. The aim of this study is to propose a model of branded app attractiveness, clarify its conceptualisation and construct a scale to measure the construct. Design/methodology/approach Data were collected from well-known branded apps in Taiwan. Study 1 included 173 and 203 valid samples, respect…
Originality (4 works) · Psychology (4 works) · Social Psychology (4 works) · Social Psychology (4 works) · Business (3 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Marketing (3 works) · Advertising (2 works) · Brand Loyalty (2 works)