Marie Schill
Biographic Data
| ID | 6466231 |
|---|---|
| NAME | Marie Schill |
| GIVEN NAMES | Marie |
| FAMILY NAME | Schill |
| SIGNATURE | SCHILL M |
| AFFILIATIONS | REGARDS Recherches en Économie Gestion AgroRessources Durabilité Santé |
| ORCID | 0000-0001-6721-7691 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Sustainability, Heritage, and Quality in French Luxury Champagne
Recent luxury research highlights the key role of sustainability in meeting consumers' expectations. Although many brands in the champagne industry adopt environmental initiatives, their effectiveness remains mixed, yielding an important literature‐based tension. Relatedly, understanding of the importance consumers attribute to the environmental actions of brands (vs. key luxury attributes of the product) also lags behind. Addressing these gaps, …
CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands
Consumers’ intentions to purchase smart home objects
Consumers’ intentions to purchase smart home objects
CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands
Sustainability, Heritage, and Quality in French Luxury Champagne
Recent luxury research highlights the key role of sustainability in meeting consumers' expectations. Although many brands in the champagne industry adopt environmental initiatives, their effectiveness remains mixed, yielding an important literature‐based tension. Relatedly, understanding of the importance consumers attribute to the environmental actions of brands (vs. key luxury attributes of the product) also lags behind. Addressing these gaps, …
Environmental Sustainability in Business (3 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Marketing (2 works) · Psychology (2 works) · Structural equation modeling (2 works) · Sustainability (2 works) · Advertising (1 works) · Affect (linguistics (1 works) · Brand Engagement (1 works)