Roger Cooper
Biographic Data
| ID | 6467671 |
|---|---|
| NAME | Roger Cooper |
| GIVEN NAMES | Roger |
| FAMILY NAME | Cooper |
| SIGNATURE | COOPER R |
| AFFILIATIONS | Ohio University |
| ORCID | 0009-0005-4060-2721 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 47 |
| WORKS AS AUTHOR | 11 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1982 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Mega-Event Media Consumption in a Changing Landscape
This longitudinal study examines media consumption in the United States during five Summer Olympics (2008-2024) to understand how preferences, routines, and structural factors shape Olympic engagement across TV and digital platforms. Results indicate that Olympic digital viewing in the U.S. increased significantly beginning with the postponed 2021 Tokyo Games, while TV viewing remained relatively stable. Media use routine consistently emerged as …
Cross-Platform Viewing of the Beijing Winter Olympics
This research represents one of the first empirical studies to examine how and why people watched the 2022 Winter Olympics on both television (TV) and digital platforms across different countries. Surveys were conducted in China, Germany, and the United States—three of the four top medal-winning countries during the 2022 Winter Olympics. Results indicate that traditional TV remains the primary way that viewers across countries watch the Winter Ol…
Interactive within Structures
As esports aims to be an equal playing field for all, it is important to understand how and why Caucasians and minorities play and watch esports. This study represents one of the first empirical efforts to examine the role of ethnicity in esports uses and effects by conducting an online survey with 526 esports consumers in the United States. Using existing scales, this study measured dependent variables, such as esports gameplay, viewing, sense o…
Olympics During the Pandemic
This research empirically tested the Dynamic Model of Exposure by examining users’ multiplatform exposure during the Tokyo Olympic Games. Findings supported the model, suggesting that Olympics viewing was a dynamic process involving individual preferences and structures. Various preferences and structures combined to explain 37.7% of the variance in viewing the Olympics on television and 48.7% of Olympics viewing via digital streaming. Overall, e…
Gendered Esports
This study represents one of the first empirical efforts to systematically examine gender differences in esports gameplay and viewing. Notable differences and similarities were found in how and why men and women consume esports. Men watched esports for fun, whereas women watched esports to escape from life’s problems. Motivations and preferences explained men’s, but not women’s, esports gameplay while use of chat was the strongest predictor of es…
The Most Social Games
Social media has substantially changed how people consume media content, particularly during sport mega-events. This study examined the audience social media uses during the “most social Olympics” and found that demographics, personality, motivations, preference, media use routine, and viewing context significantly predicted social media consumption for the Rio Games. Olympics viewing on social media was predominately predicted by media use routi…
Olympics Everywhere
The 2012 London Olympics was the most-watched TV event in U.S. history and represented a vast expansion to online and mobile environments. This study examined audience's multiplatform media uses during the 2012 London Games. Results indicate that significant positive relationships existed between and among Olympics viewing on television, on the web, and via mobile. Motivations, preferences, audience availability, and media use routine significant…
Fans, Nonfans, and the Olympics
The 2008 Beijing Olympics was the most watched television event in U.S. television history and represented a broad expansion and emphasis on online sports content. This study examined audience's multiplatform experience with the 2008 Beijing Games, particularly differences and commonalities between sports "fans" and "nonfans." Results indicate key distinctions between sports fans and nonfans in terms of overall behaviors, motivations, and prefere…
Reply to Sparks's Critique
Journal Article Reply to Sparks's Critique Get access W. James Potter, W. James Potter 1W. James Potter is a visiting professor in the Department of Communication at the University of California, Santa Barbara, CA 931 06 Search for other works by this author on: Oxford Academic Google Scholar Roger Cooper, Roger Cooper 2Roger Cooper is an assistant professor in Communications at Texas Christian University, Fort Worth. TX16129 Search for other wor…
The Three Paradigms of Mass Media Research In Mainstream Communication Journals
Scholars who write about the paradigms influencing mass media research differ in their speculations. This study was conducted to provide an empirical analysis by examining six characteristics of mass media research articles published in eight major communication journals. The social science paradigm was found to account for over 60% of the studies, while the interpretive paradigm accounted for about 34% and the critical paradigm less than 6%. It …
Introductory statistics for geography students
The Three Paradigms of Mass Media Research In Mainstream Communication Journals
Scholars who write about the paradigms influencing mass media research differ in their speculations. This study was conducted to provide an empirical analysis by examining six characteristics of mass media research articles published in eight major communication journals. The social science paradigm was found to account for over 60% of the studies, while the interpretive paradigm accounted for about 34% and the critical paradigm less than 6%. It …
Olympics Everywhere
The 2012 London Olympics was the most-watched TV event in U.S. history and represented a vast expansion to online and mobile environments. This study examined audience's multiplatform media uses during the 2012 London Games. Results indicate that significant positive relationships existed between and among Olympics viewing on television, on the web, and via mobile. Motivations, preferences, audience availability, and media use routine significant…
Fans, Nonfans, and the Olympics
The 2008 Beijing Olympics was the most watched television event in U.S. television history and represented a broad expansion and emphasis on online sports content. This study examined audience's multiplatform experience with the 2008 Beijing Games, particularly differences and commonalities between sports "fans" and "nonfans." Results indicate key distinctions between sports fans and nonfans in terms of overall behaviors, motivations, and prefere…
Reply to Sparks's Critique
Journal Article Reply to Sparks's Critique Get access W. James Potter, W. James Potter 1W. James Potter is a visiting professor in the Department of Communication at the University of California, Santa Barbara, CA 931 06 Search for other works by this author on: Oxford Academic Google Scholar Roger Cooper, Roger Cooper 2Roger Cooper is an assistant professor in Communications at Texas Christian University, Fort Worth. TX16129 Search for other wor…
The Most Social Games
Social media has substantially changed how people consume media content, particularly during sport mega-events. This study examined the audience social media uses during the “most social Olympics” and found that demographics, personality, motivations, preference, media use routine, and viewing context significantly predicted social media consumption for the Rio Games. Olympics viewing on social media was predominately predicted by media use routi…
Olympics During the Pandemic
This research empirically tested the Dynamic Model of Exposure by examining users’ multiplatform exposure during the Tokyo Olympic Games. Findings supported the model, suggesting that Olympics viewing was a dynamic process involving individual preferences and structures. Various preferences and structures combined to explain 37.7% of the variance in viewing the Olympics on television and 48.7% of Olympics viewing via digital streaming. Overall, e…
Introductory statistics for geography students
The Three Paradigms of Mass Media Research In Mainstream Communication Journals
Scholars who write about the paradigms influencing mass media research differ in their speculations. This study was conducted to provide an empirical analysis by examining six characteristics of mass media research articles published in eight major communication journals. The social science paradigm was found to account for over 60% of the studies, while the interpretive paradigm accounted for about 34% and the critical paradigm less than 6%. It …
Reply to Sparks's Critique
Journal Article Reply to Sparks's Critique Get access W. James Potter, W. James Potter 1W. James Potter is a visiting professor in the Department of Communication at the University of California, Santa Barbara, CA 931 06 Search for other works by this author on: Oxford Academic Google Scholar Roger Cooper, Roger Cooper 2Roger Cooper is an assistant professor in Communications at Texas Christian University, Fort Worth. TX16129 Search for other wor…
Fans, Nonfans, and the Olympics
The 2008 Beijing Olympics was the most watched television event in U.S. television history and represented a broad expansion and emphasis on online sports content. This study examined audience's multiplatform experience with the 2008 Beijing Games, particularly differences and commonalities between sports "fans" and "nonfans." Results indicate key distinctions between sports fans and nonfans in terms of overall behaviors, motivations, and prefere…
Olympics Everywhere
The 2012 London Olympics was the most-watched TV event in U.S. history and represented a vast expansion to online and mobile environments. This study examined audience's multiplatform media uses during the 2012 London Games. Results indicate that significant positive relationships existed between and among Olympics viewing on television, on the web, and via mobile. Motivations, preferences, audience availability, and media use routine significant…
The Most Social Games
Social media has substantially changed how people consume media content, particularly during sport mega-events. This study examined the audience social media uses during the “most social Olympics” and found that demographics, personality, motivations, preference, media use routine, and viewing context significantly predicted social media consumption for the Rio Games. Olympics viewing on social media was predominately predicted by media use routi…
Gendered Esports
This study represents one of the first empirical efforts to systematically examine gender differences in esports gameplay and viewing. Notable differences and similarities were found in how and why men and women consume esports. Men watched esports for fun, whereas women watched esports to escape from life’s problems. Motivations and preferences explained men’s, but not women’s, esports gameplay while use of chat was the strongest predictor of es…
Olympics During the Pandemic
This research empirically tested the Dynamic Model of Exposure by examining users’ multiplatform exposure during the Tokyo Olympic Games. Findings supported the model, suggesting that Olympics viewing was a dynamic process involving individual preferences and structures. Various preferences and structures combined to explain 37.7% of the variance in viewing the Olympics on television and 48.7% of Olympics viewing via digital streaming. Overall, e…
Interactive within Structures
As esports aims to be an equal playing field for all, it is important to understand how and why Caucasians and minorities play and watch esports. This study represents one of the first empirical efforts to examine the role of ethnicity in esports uses and effects by conducting an online survey with 526 esports consumers in the United States. Using existing scales, this study measured dependent variables, such as esports gameplay, viewing, sense o…
Cross-Platform Viewing of the Beijing Winter Olympics
This research represents one of the first empirical studies to examine how and why people watched the 2022 Winter Olympics on both television (TV) and digital platforms across different countries. Surveys were conducted in China, Germany, and the United States—three of the four top medal-winning countries during the 2022 Winter Olympics. Results indicate that traditional TV remains the primary way that viewers across countries watch the Winter Ol…
Mega-Event Media Consumption in a Changing Landscape
This longitudinal study examines media consumption in the United States during five Summer Olympics (2008-2024) to understand how preferences, routines, and structural factors shape Olympic engagement across TV and digital platforms. Results indicate that Olympic digital viewing in the U.S. increased significantly beginning with the postponed 2021 Tokyo Games, while TV viewing remained relatively stable. Media use routine consistently emerged as …
Psychology (7 works) · Sociology (7 works) · Advertising (5 works) · Business (5 works) · Sport and Mega-Event Impacts (5 works) · Sports, Gender, and Society (5 works) · Media Influence and Health (4 works) · Media studies (4 works) · Political science (4 works) · Social Psychology (4 works)