Reed M Reynolds
Biographic Data
| ID | 6482553 |
|---|---|
| NAME | Reed M Reynolds |
| GIVEN NAMES | Reed M |
| FAMILY NAME | Reynolds |
| SIGNATURE | REYNOLDS R M |
| AFFILIATIONS | University of Massachusetts Boston |
| ORCID | 0000-0003-1983-5035 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Discrete choice experiments: A primer for the communication researcher
Experiments are widely used in communication research to help establish cause and effect, however, studies published in communication journals rarely use discrete choice experiments (DCEs). DCEs have become a mainstay in fields such as behavioral economics, medicine, and public policy, and can be used to enhance research on the effects of message attributes across a wide range of domains and modalities. DCEs are powerful for disentangling the inf…
Sex Sells? Two Experiments Testing Exposure to Sexualized Female Video Game Characters on Purchase Intention
Two experiments tested the effects of sexual appeals on video game purchase intention. Study 1 examined the interplay of character gender and sexualization, revealing participants,’ especially women participants,’ stronger purchase intention for a non-sexualized female character than a sexualized one. In Study 2, we utilized the reasoned action approach and found that exposure to a non-sexualized female character was associated with stronger purc…
Effectiveness of signage in preventing adolescents and young adults from accessing e-cigarettes in retail stores: A discrete-choice experiment
Including effective content and images in existing signage informing the public about MLA of tobacco sales has potential to discourage under-age access to tobacco products
The Impact of Effort Attributions on the Quality of Esteem Support Messages Produced
Research indicates that receiving esteem support has multiple benefits, however, less is known about the factors that influence the production of esteem support messages of varying quality. We examine how characteristics of potential recipients shape esteem support message production, specifically, how recipients’ effort to help themselves may alter emotions and motivations of potential esteem support providers, affecting the quality of esteem su…
Expansion and Exploration of the Superdiffuser Model With Agent-Based Modeling
The superdiffuser model predicts that the diffusion of a new behavior can be accelerated if superdiffusers (people who are connectors, persuaders, and mavens) are recruited to promote the behavior. We propose an expanded model where the importance of these traits varies by network structure and other network member characteristics. We assessed the plausibility of these proposed moderators using a simulation of an agent-based model in which each m…
Independent and combined effects of very low nicotine cigarette messages and e-cigarette messages: A randomised clinical trial
NCT05506046
Underrepresented Rather than Misrepresented? A Content Analysis of Female Characters’ (non)Sexualization in Virtual Reality (VR) Games
The dynamic theory of reasoned action: Evidence for a reverse causal process in the context of WHO handwashing guidelines
OBJECTIVE: This study provided a first empirical test of the Reverse Dynamic Theory of Reasoned Action (RDTRA) developed by Boster et al. DESIGN: In a longitudinal experiment, 169 participants were exposed to a WHO handwashing-guidelines behavioural induction, followed by an immediate posttest and a follow-up one week later. MAIN OUTCOME MEASURES: The study measured attitudes and norms about WHO handwashing guidelines, as well as self-reported ha…
I Crave a Blunt, I Don’t Crave a Cigarillo”: A Focus Group Study on Perceptions of Nicotine and Addiction among US Adults Who Currently Smoke Little Cigars or Cigarillos
While the US Food and Drug Administration (FDA)'s proposal to reduce the nicotine content in cigarettes is gaining traction, it is still undetermined whether the policy will also include other combustible tobacco products, such as little cigars and cigarillos (LCCs), and how such a policy should be communicated given the patterns of use and perceptions around LCCs. This study examined perceptions of nicotine and addiction related to LCC use and i…
Messaging about very low nicotine cigarettes (VLNCs) to influence policy attitudes, harm perceptions and smoking motivations: A discrete choice experiment
Harm and chemical information can be prioritised to ensure VLNCs are not misperceived as less harmful than regular cigarettes. Messages about increased quitting efficacy and reduced addictiveness associated with VLNCs may backfire if presented to those who do not smoke
Examining the Effect of Message Style in Esteem Support Interactions: A Laboratory Investigation
The cognitive–emotional theory of esteem support messages predicts that message style will affect the outcomes of esteem support interactions. However, little research has focused on the effects of message style; that is, how esteem support messages are delivered. The present experiment addresses this lacuna by manipulating message style in a laboratory study examining face-to-face esteem support interactions. Confederates were trained to provide…
Diffusion in Information-Seeking Networks: Testing the Interaction of Network Hierarchy and Fluidity with Agent-Based Modeling
People need information to cope with the demands of life, yet, questions remain about the way social structures facilitate the spread of new information. This study applies agent-based modeling (ABM) to information-seeking behavior. The primary focus is the role of network structure in shaping the spread of information. The present study confirms and extends existing diffusion research by showing that in-degree hierarchy influences multiple diffu…
Diffusion in Information-Seeking Networks: Testing the Interaction of Network Hierarchy and Fluidity with Agent-Based Modeling
People need information to cope with the demands of life, yet, questions remain about the way social structures facilitate the spread of new information. This study applies agent-based modeling (ABM) to information-seeking behavior. The primary focus is the role of network structure in shaping the spread of information. The present study confirms and extends existing diffusion research by showing that in-degree hierarchy influences multiple diffu…
Diffusion in Information-Seeking Networks: Testing the Interaction of Network Hierarchy and Fluidity with Agent-Based Modeling
People need information to cope with the demands of life, yet, questions remain about the way social structures facilitate the spread of new information. This study applies agent-based modeling (ABM) to information-seeking behavior. The primary focus is the role of network structure in shaping the spread of information. The present study confirms and extends existing diffusion research by showing that in-degree hierarchy influences multiple diffu…
Examining the Effect of Message Style in Esteem Support Interactions: A Laboratory Investigation
The cognitive–emotional theory of esteem support messages predicts that message style will affect the outcomes of esteem support interactions. However, little research has focused on the effects of message style; that is, how esteem support messages are delivered. The present experiment addresses this lacuna by manipulating message style in a laboratory study examining face-to-face esteem support interactions. Confederates were trained to provide…
Messaging about very low nicotine cigarettes (VLNCs) to influence policy attitudes, harm perceptions and smoking motivations: A discrete choice experiment
Harm and chemical information can be prioritised to ensure VLNCs are not misperceived as less harmful than regular cigarettes. Messages about increased quitting efficacy and reduced addictiveness associated with VLNCs may backfire if presented to those who do not smoke
The dynamic theory of reasoned action: Evidence for a reverse causal process in the context of WHO handwashing guidelines
OBJECTIVE: This study provided a first empirical test of the Reverse Dynamic Theory of Reasoned Action (RDTRA) developed by Boster et al. DESIGN: In a longitudinal experiment, 169 participants were exposed to a WHO handwashing-guidelines behavioural induction, followed by an immediate posttest and a follow-up one week later. MAIN OUTCOME MEASURES: The study measured attitudes and norms about WHO handwashing guidelines, as well as self-reported ha…
I Crave a Blunt, I Don’t Crave a Cigarillo”: A Focus Group Study on Perceptions of Nicotine and Addiction among US Adults Who Currently Smoke Little Cigars or Cigarillos
While the US Food and Drug Administration (FDA)'s proposal to reduce the nicotine content in cigarettes is gaining traction, it is still undetermined whether the policy will also include other combustible tobacco products, such as little cigars and cigarillos (LCCs), and how such a policy should be communicated given the patterns of use and perceptions around LCCs. This study examined perceptions of nicotine and addiction related to LCC use and i…
The Impact of Effort Attributions on the Quality of Esteem Support Messages Produced
Research indicates that receiving esteem support has multiple benefits, however, less is known about the factors that influence the production of esteem support messages of varying quality. We examine how characteristics of potential recipients shape esteem support message production, specifically, how recipients’ effort to help themselves may alter emotions and motivations of potential esteem support providers, affecting the quality of esteem su…
Expansion and Exploration of the Superdiffuser Model With Agent-Based Modeling
The superdiffuser model predicts that the diffusion of a new behavior can be accelerated if superdiffusers (people who are connectors, persuaders, and mavens) are recruited to promote the behavior. We propose an expanded model where the importance of these traits varies by network structure and other network member characteristics. We assessed the plausibility of these proposed moderators using a simulation of an agent-based model in which each m…
Independent and combined effects of very low nicotine cigarette messages and e-cigarette messages: A randomised clinical trial
NCT05506046
Underrepresented Rather than Misrepresented? A Content Analysis of Female Characters’ (non)Sexualization in Virtual Reality (VR) Games
Discrete choice experiments: A primer for the communication researcher
Experiments are widely used in communication research to help establish cause and effect, however, studies published in communication journals rarely use discrete choice experiments (DCEs). DCEs have become a mainstay in fields such as behavioral economics, medicine, and public policy, and can be used to enhance research on the effects of message attributes across a wide range of domains and modalities. DCEs are powerful for disentangling the inf…
Sex Sells? Two Experiments Testing Exposure to Sexualized Female Video Game Characters on Purchase Intention
Two experiments tested the effects of sexual appeals on video game purchase intention. Study 1 examined the interplay of character gender and sexualization, revealing participants,’ especially women participants,’ stronger purchase intention for a non-sexualized female character than a sexualized one. In Study 2, we utilized the reasoned action approach and found that exposure to a non-sexualized female character was associated with stronger purc…
Effectiveness of signage in preventing adolescents and young adults from accessing e-cigarettes in retail stores: A discrete-choice experiment
Including effective content and images in existing signage informing the public about MLA of tobacco sales has potential to discourage under-age access to tobacco products
Psychology (8 works) · Social Psychology (6 works) · Computer Science (5 works) · Smoking Behavior and Cessation (4 works) · Behavioral Health and Interventions (3 works) · Environmental Education and Sustainability (3 works) · Medicine (3 works) · Nicotine (3 works) · Addiction (2 works) · Advertising (2 works)