Dave Centeno
Biographic Data
| ID | 6483344 |
|---|---|
| NAME | Dave Centeno |
| GIVEN NAMES | Dave |
| FAMILY NAME | Centeno |
| SIGNATURE | CENTENO D |
| AFFILIATIONS | University of the Philippines System |
| ORCID | 0000-0002-9622-7570 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 13 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Science Communication as Co-Creation
This article reflects on #OneDOST4U, a unifying communication handle adopted by the Republic of the Philippines’ Department of Science and Technology (DOST) across multiple media vehicles. The campaign sought to strengthen a single institutional identity while inviting participation and feedback from diverse audiences, such as researchers, educators, local governments, industry partners, and communities. Through focus group discussions with stake…
Some Gender Stereotypes Persist in Filipino TV Ads
How the Brand–Endorser Origin Shapes Brand Attitudes and Purchase Intentions
This study examined the combinative effects of dynamic cultural mindsets—ethnocentrism and xenocentrism—on the brand and endorser origin contingencies on eliciting favorable attitudes toward the advertisement. Anchored on configurational theory, the study used the fuzzy-set qualitative comparative analysis approach to identify sufficient conditions between and among the two cultural mindsets, brand–endorser origins (local versus foreign), respond…
Sweet Spot
This paper explores the shared cultural dimensions between Filipinos and Koreans through cross-cultural comparison. Filipinos identified and assessed potential cultural similarities and differences with Koreans and vice versa. A survey was designed and was used to dimensionalise cultural fit in terms of general values and practices integrated in their consumption behaviours. The study involved Filipinos who have substantial exposure and experienc…
Parasociality and Habitus in Celebrity Consumption and Political Culture
This paper characterises the celebrity culture in the Philippines as a symbolic function of parasociality (“illusionary intimacies”) where interpersonal meanings are constructed upon celebrities in the context of consumption and political endorsements. By looking into accounts of focus groups and online social media communities, it qualitatively elaborates such sociocultural and political inclinations of celebrity parasociality that characterise …
Gender Representation in Philippine Television Advertisements
Gender Representation in Philippine Television Advertisements
Some Gender Stereotypes Persist in Filipino TV Ads
Parasociality and Habitus in Celebrity Consumption and Political Culture
This paper characterises the celebrity culture in the Philippines as a symbolic function of parasociality (“illusionary intimacies”) where interpersonal meanings are constructed upon celebrities in the context of consumption and political endorsements. By looking into accounts of focus groups and online social media communities, it qualitatively elaborates such sociocultural and political inclinations of celebrity parasociality that characterise …
Gender Representation in Philippine Television Advertisements
Parasociality and Habitus in Celebrity Consumption and Political Culture
This paper characterises the celebrity culture in the Philippines as a symbolic function of parasociality (“illusionary intimacies”) where interpersonal meanings are constructed upon celebrities in the context of consumption and political endorsements. By looking into accounts of focus groups and online social media communities, it qualitatively elaborates such sociocultural and political inclinations of celebrity parasociality that characterise …
Sweet Spot
This paper explores the shared cultural dimensions between Filipinos and Koreans through cross-cultural comparison. Filipinos identified and assessed potential cultural similarities and differences with Koreans and vice versa. A survey was designed and was used to dimensionalise cultural fit in terms of general values and practices integrated in their consumption behaviours. The study involved Filipinos who have substantial exposure and experienc…
How the Brand–Endorser Origin Shapes Brand Attitudes and Purchase Intentions
This study examined the combinative effects of dynamic cultural mindsets—ethnocentrism and xenocentrism—on the brand and endorser origin contingencies on eliciting favorable attitudes toward the advertisement. Anchored on configurational theory, the study used the fuzzy-set qualitative comparative analysis approach to identify sufficient conditions between and among the two cultural mindsets, brand–endorser origins (local versus foreign), respond…
Some Gender Stereotypes Persist in Filipino TV Ads
Science Communication as Co-Creation
This article reflects on #OneDOST4U, a unifying communication handle adopted by the Republic of the Philippines’ Department of Science and Technology (DOST) across multiple media vehicles. The campaign sought to strengthen a single institutional identity while inviting participation and feedback from diverse audiences, such as researchers, educators, local governments, industry partners, and communities. Through focus group discussions with stake…
Psychology (5 works) · Social Psychology (5 works) · Political science (4 works) · Social Psychology (4 works) · Sociology (4 works) · Advertising (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Social science (3 works) · Consumption (sociology (2 works) · Cultural Differences and Values (2 works)