Korinne Petersik
Biographic Data
| ID | 6485312 |
|---|---|
| NAME | Korinne Petersik |
| GIVEN NAMES | Korinne |
| FAMILY NAME | Petersik |
| SIGNATURE | PETERSIK K |
| AFFILIATIONS | Lawrence University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2008 |
| H-INDEX | 0 |
Does Cleavage Work at Work? Men, But not Women, Falsely Believe Cleavage Sells a Weak Product
We examined whether men, but not women, would be distracted by a female sales representative's exposed cleavage, leading to greater perceived efficacy for a weak, but not for a strong product. A community sample of 88 men and 97 women viewed a video of a female pharmaceutical sales representative who (a) had exposed cleavage or dressed modestly and (b) pitched an ineffective or effective product. Although men were not more distracted or persuaded…
No prominent works on this page.
Does Cleavage Work at Work? Men, But not Women, Falsely Believe Cleavage Sells a Weak Product
We examined whether men, but not women, would be distracted by a female sales representative's exposed cleavage, leading to greater perceived efficacy for a weak, but not for a strong product. A community sample of 88 men and 97 women viewed a video of a female pharmaceutical sales representative who (a) had exposed cleavage or dressed modestly and (b) pitched an ineffective or effective product. Although men were not more distracted or persuaded…
Advertising (1 work) · Business (1 work) · Cleavage (geology (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Engineering (1 work) · Evolutionary Psychology and Human Behavior (1 work) · Product placement (1 work) · Psychology (1 work) · Sexuality, Behavior, and Technology (1 work) · Social Psychology (1 work)