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Li-Ling Liu

Biographic Data

ID6486768
NAMELi-Ling Liu
GIVEN NAMESLi-Ling
FAMILY NAMELiu
SIGNATURELIU L
AFFILIATIONSDepartment of Nutritional Science, TOKO University, No. 51, Sec. 2, Syuefu Rd., Puzih City, Chiayi County 61363, Taipei, Taiwan, ROC
ORCID0000-0002-2655-4891
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS4
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2012
LATEST PUBLICATION YEAR2014
H-INDEX1
  • Customer Relational Benefits and Relationship-Marketing Outcomes

    Chang-Hua Yen, Li-Ling Liu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2014•Cited by: 1•References: 6

    Given the increasing popularity of the Internet and TV shopping, travel agencies are using these electronic channels to conduct business transactions. However, few studies investigate how customers' relational benefits affect relationship-marketing outcomes in the travel industry. This study examines the effects of the relational benefits on customer satisfaction and loyalty by focusing on three types of transaction used for travel products. The …

  • The relationship among interactive justice, leader–member exchange, and workplace friendship

    Open Access•Chien-Yu Chen, Hsiao Yen Mao et al.•ARTICLE•The Social Science Journal•2012•Cited by: 3•References: 12

    Workplace friendship is an important issue in business. Despite its predominance within the management field, there are several unaddressed issues. This study examines the relationship among interactive justice, leader–member exchange, and workplace friendship. Based on data collected from 309 full-time Taiwanese employees, results indicate that interactive justice is positively associated with workplace friendship. Leader–member exchange mediate…

  • The relationship among interactive justice, leader–member exchange, and workplace friendship

    Open Access•Chien-Yu Chen, Hsiao Yen Mao et al.•ARTICLE•The Social Science Journal•2012•Cited by: 3•References: 12

    Workplace friendship is an important issue in business. Despite its predominance within the management field, there are several unaddressed issues. This study examines the relationship among interactive justice, leader–member exchange, and workplace friendship. Based on data collected from 309 full-time Taiwanese employees, results indicate that interactive justice is positively associated with workplace friendship. Leader–member exchange mediate…

  • Customer Relational Benefits and Relationship-Marketing Outcomes

    Chang-Hua Yen, Li-Ling Liu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2014•Cited by: 1•References: 6

    Given the increasing popularity of the Internet and TV shopping, travel agencies are using these electronic channels to conduct business transactions. However, few studies investigate how customers' relational benefits affect relationship-marketing outcomes in the travel industry. This study examines the effects of the relational benefits on customer satisfaction and loyalty by focusing on three types of transaction used for travel products. The …

  • The relationship among interactive justice, leader–member exchange, and workplace friendship

    Open Access•Chien-Yu Chen, Hsiao Yen Mao et al.•ARTICLE•The Social Science Journal•2012•Cited by: 3•References: 12

    Workplace friendship is an important issue in business. Despite its predominance within the management field, there are several unaddressed issues. This study examines the relationship among interactive justice, leader–member exchange, and workplace friendship. Based on data collected from 309 full-time Taiwanese employees, results indicate that interactive justice is positively associated with workplace friendship. Leader–member exchange mediate…

  • Customer Relational Benefits and Relationship-Marketing Outcomes

    Chang-Hua Yen, Li-Ling Liu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2014•Cited by: 1•References: 6

    Given the increasing popularity of the Internet and TV shopping, travel agencies are using these electronic channels to conduct business transactions. However, few studies investigate how customers' relational benefits affect relationship-marketing outcomes in the travel industry. This study examines the effects of the relational benefits on customer satisfaction and loyalty by focusing on three types of transaction used for travel products. The …

Advertising (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Customer Relationship Management (1 works) · Customer Service Quality and Loyalty (1 works) · Database (1 works) · Database transaction (1 works) · Digital Marketing and Social Media (1 works) · Economic Justice (1 works)

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