Xuebing Dong
Biographic Data
| ID | 6486822 |
|---|---|
| NAME | Xuebing Dong |
| GIVEN NAMES | Xuebing |
| FAMILY NAME | Dong |
| SIGNATURE | DONG X |
| AFFILIATIONS | Shanghai University |
| ORCID | 0000-0001-6061-6825 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
What leads to consumer engagement towards short-form videos on Douyin? The moderating role of brand type
As short-form videos continue to gain popularity, more marketing and branding activities are being conducted on these platforms to engage consumers. This study aims to exaime the effects of short-form video content features and executional elements on consumer engagement behaviors, as well as the moderating effect of brand type (domestic vs. international, macro vs. micro). Based in the Chinese context, this research collected a dataset of 6,606 …
Digital transformation and corporate green innovation forms: Evidence from China
Digitization empowers businesses to provide the momentum for green transformation. Using the Chinese listed companies from 2007 to 2020 as the sample, this study examines the effect of digital transformation (DIGT) on corporate green innovation (CGI) from the perspective of innovation forms. We find that DIGT has a positive impact on CGI, with DIGT both promoting corporate independent green innovation (CIGI) and corporate cooperative green innova…
Recultivating abandoned cropland intensifies the trade-off between climate change mitigation and food security within the Yangtze River Basin, China
The impact of virtual interaction on consumers' pro-environmental behaviors: The mediating role of platform intimacy and love for nature
Purpose Companies are increasingly designing pro-environmental games to motivate users to implement pro-environmental behaviors (PEBs). However, how different types of virtual interactions affect PEBs in pro-environmental games is not clear. Thus, the authors propose that two types of virtual interaction, interactions with game objects and interactions with other users, can induce platform intimacy and love for nature and that platform intimacy h…
Market Segmentation and Green Development Performance: Evidence from Chinese Cities
This study is based on 2006-2019 panel data from 282 Chinese cities. Market segmentation and green development performance are empirically investigated to examine their non-linear relationship using static panel, dynamic panel, and dynamic spatial panel models. The results reveal the following: (1) Green development performance is found to have a high degree of temporal and spatial path dependence, exhibiting spatial linkage between cities. (2) M…
Short video marketing: What, when and how short-branded videos facilitate consumer engagement
Purpose This study explores whether and how four main factors of short-branded video content (content matching, information relevance, storytelling and emotionality) facilitate consumer engagement (likes, comments and shares), as well as the moderating effect of the release time (morning, afternoon and evening) in such relationships. Design/methodology/approach This study uses Python to write programs to crawl relevant data information, such as c…
Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis
Does role conflict influence discontinuous usage intentions? Privacy concerns, social media fatigue and self-esteem
Purpose Using WeChat moments as an example, this article explores the impact of user role conflict on privacy concerns, social media fatigue and the three dimensions of discontinuous usage intention: control activities, short breaks and suspend usage intentions. Moreover, the moderating function of self-esteem in this process is examined. Design/methodology/approach The conceptual model includes role conflict, privacy concerns, social media fatig…
Perceived uniqueness: Locus of control, social exclusion, and choice
We examined the influence of locus of control on the relationship between social exclusion and preference for distinctive choices. Participants were 212 undergraduate students at a university in Central China, who completed measures of social exclusion, locus of control, choice, and perceived uniqueness. Results showed that participants who believed that the environment controlled their fate (external locus of control) preferred more distinctive …
How online media synergy influences consumers’ purchase intention: A perspective from broadcast and interactive media
Purpose The purpose of this paper is to examine the synergistic effects of online multimedia by categorizing it into online broadcast media (OBM) and online interactive media (OIM). Design/methodology/approach The authors used an online experiment method to manipulate the online message stimuli level (online media synergy and online single media repetition). Findings The results revealed that participants exposed to message stimuli of online medi…
Protection of Intellectual Property Rights and Industrial Agglomeration: Evidence From the Creative Industries in China
Recently, creative industries have clustered in medium and large cities. Based on data from the provincial economic census, this article applies the method of exploratory spatial data analysis (ESDA) to investigate the spatial correlation of the creative economy in China, thereby, shedding light on spatial dependence patterns and spatial interactions. The empirical result shows that there is a spatial correlation and an obvious agglomeration effe…
Influence of Characteristics of the Internet of Things on Consumer Purchase Intention
We studied the mechanism of the influence of the Internet of Things (IOT) product characteristics on consumer purchase intention. The results of a survey of 360 consumers showed that 6 dimensions of IOT product characteristics influence purchase intention; namely connectivity, interactivity, telepresence, intelligence, convenience, and security. We found that customer experience was the key mediating variable in the relationship between IOT produ…
Capitalism from below: Markets and Institutional Change in China
Industrial structure and economic fluctuation—Evidence from China
Industrial structure evolves with economic development. Since the reform and opening up of the economy in 1978, China has undergone rapid economic growth and dramatic industrial restructuring, with the proportion of the primary, secondary and tertiary industry changed respectively from 28%, 48% and 24% of GDP in 1978 to 11%, 49% and 40% in 2008. Using panel data from 31 provinces in the past three decades, this paper empirically examined the rela…
Industrial structure and economic fluctuation—Evidence from China
Industrial structure evolves with economic development. Since the reform and opening up of the economy in 1978, China has undergone rapid economic growth and dramatic industrial restructuring, with the proportion of the primary, secondary and tertiary industry changed respectively from 28%, 48% and 24% of GDP in 1978 to 11%, 49% and 40% in 2008. Using panel data from 31 provinces in the past three decades, this paper empirically examined the rela…
Short video marketing: What, when and how short-branded videos facilitate consumer engagement
Purpose This study explores whether and how four main factors of short-branded video content (content matching, information relevance, storytelling and emotionality) facilitate consumer engagement (likes, comments and shares), as well as the moderating effect of the release time (morning, afternoon and evening) in such relationships. Design/methodology/approach This study uses Python to write programs to crawl relevant data information, such as c…
Recultivating abandoned cropland intensifies the trade-off between climate change mitigation and food security within the Yangtze River Basin, China
How online media synergy influences consumers’ purchase intention: A perspective from broadcast and interactive media
Purpose The purpose of this paper is to examine the synergistic effects of online multimedia by categorizing it into online broadcast media (OBM) and online interactive media (OIM). Design/methodology/approach The authors used an online experiment method to manipulate the online message stimuli level (online media synergy and online single media repetition). Findings The results revealed that participants exposed to message stimuli of online medi…
Capitalism from below: Markets and Institutional Change in China
Industrial structure and economic fluctuation—Evidence from China
Industrial structure evolves with economic development. Since the reform and opening up of the economy in 1978, China has undergone rapid economic growth and dramatic industrial restructuring, with the proportion of the primary, secondary and tertiary industry changed respectively from 28%, 48% and 24% of GDP in 1978 to 11%, 49% and 40% in 2008. Using panel data from 31 provinces in the past three decades, this paper empirically examined the rela…
Capitalism from below: Markets and Institutional Change in China
Influence of Characteristics of the Internet of Things on Consumer Purchase Intention
We studied the mechanism of the influence of the Internet of Things (IOT) product characteristics on consumer purchase intention. The results of a survey of 360 consumers showed that 6 dimensions of IOT product characteristics influence purchase intention; namely connectivity, interactivity, telepresence, intelligence, convenience, and security. We found that customer experience was the key mediating variable in the relationship between IOT produ…
Protection of Intellectual Property Rights and Industrial Agglomeration: Evidence From the Creative Industries in China
Recently, creative industries have clustered in medium and large cities. Based on data from the provincial economic census, this article applies the method of exploratory spatial data analysis (ESDA) to investigate the spatial correlation of the creative economy in China, thereby, shedding light on spatial dependence patterns and spatial interactions. The empirical result shows that there is a spatial correlation and an obvious agglomeration effe…
How online media synergy influences consumers’ purchase intention: A perspective from broadcast and interactive media
Purpose The purpose of this paper is to examine the synergistic effects of online multimedia by categorizing it into online broadcast media (OBM) and online interactive media (OIM). Design/methodology/approach The authors used an online experiment method to manipulate the online message stimuli level (online media synergy and online single media repetition). Findings The results revealed that participants exposed to message stimuli of online medi…
Perceived uniqueness: Locus of control, social exclusion, and choice
We examined the influence of locus of control on the relationship between social exclusion and preference for distinctive choices. Participants were 212 undergraduate students at a university in Central China, who completed measures of social exclusion, locus of control, choice, and perceived uniqueness. Results showed that participants who believed that the environment controlled their fate (external locus of control) preferred more distinctive …
Does role conflict influence discontinuous usage intentions? Privacy concerns, social media fatigue and self-esteem
Purpose Using WeChat moments as an example, this article explores the impact of user role conflict on privacy concerns, social media fatigue and the three dimensions of discontinuous usage intention: control activities, short breaks and suspend usage intentions. Moreover, the moderating function of self-esteem in this process is examined. Design/methodology/approach The conceptual model includes role conflict, privacy concerns, social media fatig…
Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis
Market Segmentation and Green Development Performance: Evidence from Chinese Cities
This study is based on 2006-2019 panel data from 282 Chinese cities. Market segmentation and green development performance are empirically investigated to examine their non-linear relationship using static panel, dynamic panel, and dynamic spatial panel models. The results reveal the following: (1) Green development performance is found to have a high degree of temporal and spatial path dependence, exhibiting spatial linkage between cities. (2) M…
Short video marketing: What, when and how short-branded videos facilitate consumer engagement
Purpose This study explores whether and how four main factors of short-branded video content (content matching, information relevance, storytelling and emotionality) facilitate consumer engagement (likes, comments and shares), as well as the moderating effect of the release time (morning, afternoon and evening) in such relationships. Design/methodology/approach This study uses Python to write programs to crawl relevant data information, such as c…
The impact of virtual interaction on consumers' pro-environmental behaviors: The mediating role of platform intimacy and love for nature
Purpose Companies are increasingly designing pro-environmental games to motivate users to implement pro-environmental behaviors (PEBs). However, how different types of virtual interactions affect PEBs in pro-environmental games is not clear. Thus, the authors propose that two types of virtual interaction, interactions with game objects and interactions with other users, can induce platform intimacy and love for nature and that platform intimacy h…
Digital transformation and corporate green innovation forms: Evidence from China
Digitization empowers businesses to provide the momentum for green transformation. Using the Chinese listed companies from 2007 to 2020 as the sample, this study examines the effect of digital transformation (DIGT) on corporate green innovation (CGI) from the perspective of innovation forms. We find that DIGT has a positive impact on CGI, with DIGT both promoting corporate independent green innovation (CIGI) and corporate cooperative green innova…
Recultivating abandoned cropland intensifies the trade-off between climate change mitigation and food security within the Yangtze River Basin, China
What leads to consumer engagement towards short-form videos on Douyin? The moderating role of brand type
As short-form videos continue to gain popularity, more marketing and branding activities are being conducted on these platforms to engage consumers. This study aims to exaime the effects of short-form video content features and executional elements on consumer engagement behaviors, as well as the moderating effect of brand type (domestic vs. international, macro vs. micro). Based in the Chinese context, this research collected a dataset of 6,606 …
Psychology (7 works) · Business (6 works) · Economics (6 works) · Social Psychology (6 works) · China (5 works) · Computer Science (5 works) · Digital Marketing and Social Media (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Energy, Environment, Economic Growth (4 works) · Originality (4 works)