Klaus Menrad
Biographic Data
| ID | 6486997 |
|---|---|
| NAME | Klaus Menrad |
| GIVEN NAMES | Klaus |
| FAMILY NAME | Menrad |
| SIGNATURE | MENRAD K |
| AFFILIATIONS | Weihenstephan-Triesdorf University of Applied Sciences |
| ORCID | 0000-0003-1079-1056 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 10 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Assessing the influence of flexible design on environmental sustainability assessment results – a case study from timber housing
Improving sustainability in the construction industry is a key challenge. One widely discussed strategy for achieving this is flexible design. Although the concept of flexibility is open to interpretation, there is a broad consensus that it leads to buildings being used longer and in more intensive ways. However, this requires acceptance and a positive perception of the buildings by their users. Consequently, we consider stakeholder preferences d…
Packaging for a greener tomorrow
The intensive use of plastics, especially single-use packaging, in the food industry significantly impacts the environment. Reducing conventional food packaging is, therefore, a global challenge. While consumers drive market acceptance, it is essential to better understand their decision-making processes. Despite numerous studies, gaps remain in comprehending how consumers form preferences and behavioral intentions regarding sustainable food pack…
An explorative study on consumer perceptions of novel innovative construction material
Forecasting sales and identifying purchase-driving attributes of perishable products with explainable artificial intelligence based on the example of yogurt
Purpose Understanding the product attributes that drive consumer purchases is crucial for retailers and marketers to remain competitive. However, extrinsic and intrinsic attributes are often analysed in isolation, overlooking their complex interplay in real-life sales scenarios. This study aims to investigate how intrinsic and extrinsic yogurt attributes influence sales forecasts and consumer purchasing decisions. Design/methodology/approach This…
How do emotions influence healthy food choice? Investigating an extended framework of the social-cognitive theory
Purpose The purpose of this study was to investigate how and through which social-cognitive constructs, emotions influence healthy food shopping behaviors. Direct effects of those constructs, as well as indirect effects of consumer emotions are considered. Design/methodology/approach An altered version of the Social Cognitive Theory, including intention, socio-structural factors, outcome expectancies and self-efficacy with the addition of consume…
Personalized coupons for lower-calorie fast-food choices among young German adults and the influence of consumers' nutritional attitudes on promotion effectiveness
Purpose Personalized price promotion (PPP) is a marketing instrument that addresses the limitations of untargeted promotions by tailoring the offers to individual customers based on their purchase histories. Current evidence on PPP is limited to its immediate effects on buying behaviors at grocery stores and food companies' economic benefits. Moreover, little is known about the role of consumer characteristics in determining how effectively this …
Is there a relationship between implicit motives and eating action types
Investigating unconscious human behaviours is a complex issue, given that people have hardly access to their unconscious. Food-related behaviour is one of these behaviours in which the unconscious plays a central role. Therefore, the connection of the unconscious and food-related behaviour is difficult to comprehend. Hence, our exploratory study deals with the relationship between implicit motives as an important part of the unconscious and their…
The nexus between moral licensing and behavioral consistency
Organic consumption and the commitment to climate protection via carbon offsetting are important for the protection of global natural resources. This paper analyzes the relationship between these behaviors and examines factors that explain behavioral (in) consistency across these behavioral fields. Thereby, we examine the influence of priming by an “organic offer” on subsequent monetary donations via carbon offsetting. Here, for the first time, w…
Standing up for the Paris Agreement
Which factors determine the extent of house owners’ energy-related refurbishment projects? A Motivation-Opportunity-Ability Approach
Public participation in wind energy projects located in Germany
Is it really all about the return on investment? Exploring private wind energy investors' preferences
Is it really all about the return on investment? Exploring private wind energy investors' preferences
Public participation in wind energy projects located in Germany
Which factors determine the extent of house owners’ energy-related refurbishment projects? A Motivation-Opportunity-Ability Approach
Standing up for the Paris Agreement
The nexus between moral licensing and behavioral consistency
Organic consumption and the commitment to climate protection via carbon offsetting are important for the protection of global natural resources. This paper analyzes the relationship between these behaviors and examines factors that explain behavioral (in) consistency across these behavioral fields. Thereby, we examine the influence of priming by an “organic offer” on subsequent monetary donations via carbon offsetting. Here, for the first time, w…
Personalized coupons for lower-calorie fast-food choices among young German adults and the influence of consumers' nutritional attitudes on promotion effectiveness
Purpose Personalized price promotion (PPP) is a marketing instrument that addresses the limitations of untargeted promotions by tailoring the offers to individual customers based on their purchase histories. Current evidence on PPP is limited to its immediate effects on buying behaviors at grocery stores and food companies' economic benefits. Moreover, little is known about the role of consumer characteristics in determining how effectively this …
Is there a relationship between implicit motives and eating action types
Investigating unconscious human behaviours is a complex issue, given that people have hardly access to their unconscious. Food-related behaviour is one of these behaviours in which the unconscious plays a central role. Therefore, the connection of the unconscious and food-related behaviour is difficult to comprehend. Hence, our exploratory study deals with the relationship between implicit motives as an important part of the unconscious and their…
How do emotions influence healthy food choice? Investigating an extended framework of the social-cognitive theory
Purpose The purpose of this study was to investigate how and through which social-cognitive constructs, emotions influence healthy food shopping behaviors. Direct effects of those constructs, as well as indirect effects of consumer emotions are considered. Design/methodology/approach An altered version of the Social Cognitive Theory, including intention, socio-structural factors, outcome expectancies and self-efficacy with the addition of consume…
Packaging for a greener tomorrow
The intensive use of plastics, especially single-use packaging, in the food industry significantly impacts the environment. Reducing conventional food packaging is, therefore, a global challenge. While consumers drive market acceptance, it is essential to better understand their decision-making processes. Despite numerous studies, gaps remain in comprehending how consumers form preferences and behavioral intentions regarding sustainable food pack…
An explorative study on consumer perceptions of novel innovative construction material
Forecasting sales and identifying purchase-driving attributes of perishable products with explainable artificial intelligence based on the example of yogurt
Purpose Understanding the product attributes that drive consumer purchases is crucial for retailers and marketers to remain competitive. However, extrinsic and intrinsic attributes are often analysed in isolation, overlooking their complex interplay in real-life sales scenarios. This study aims to investigate how intrinsic and extrinsic yogurt attributes influence sales forecasts and consumer purchasing decisions. Design/methodology/approach This…
Assessing the influence of flexible design on environmental sustainability assessment results – a case study from timber housing
Improving sustainability in the construction industry is a key challenge. One widely discussed strategy for achieving this is flexible design. Although the concept of flexibility is open to interpretation, there is a broad consensus that it leads to buildings being used longer and in more intensive ways. However, this requires acceptance and a positive perception of the buildings by their users. Consequently, we consider stakeholder preferences d…
Business (6 works) · Economics (5 works) · Environmental Education and Sustainability (5 works) · Psychology (5 works) · Social Psychology (4 works) · Behavioral Health and Interventions (3 works) · Engineering (3 works) · Environmental Sustainability in Business (3 works) · Marketing (3 works) · Marketing (3 works)