Tom M Y Lin

Biographic Data

ID6503623
NAMETom M Y Lin
GIVEN NAMESTom M Y
FAMILY NAMELin
SIGNATURELIN T M Y
AFFILIATIONSNational Taiwan University of Science and Technology
VERIFIEDNo
TOTAL WORKS7
TOTAL CITATIONS3
WORKS AS AUTHOR7
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2003
LATEST PUBLICATION YEAR2024
H-INDEX1

  • Exploring the impact of AI-translated hotel reviews

    Cheng‐Hsi Fang, Cheng-Hsi Fang et al.ARTICLEAsia Pacific Journal of Tourism…2024References: 8

  • Does English proficiency support the economic development of non-English-speaking countries? The case of Asia

    Open AccessYufan Li, Weichen Teng et al.ARTICLEInternational Journal of…2022Cited by: 2References: 2

  • Using XGBoost and Skip-Gram Model to Predict Online Review Popularity

    Open AccessLien Thi Kim Nguyen, Hao-Hsuan Chung et al.ARTICLESAGE Open2020

    Review popularity is similar to awareness and information accessibility components: Both have a profound effect on customer purchase decisions. Therefore, this study proposes a new method for predicting online review popularity that combines the extreme gradient boosting tree algorithm (XGBoost), to extract key features on the bases of ranking scores and the skip-gram model, which can subsequently identify semantic words according to key textual …

  • Exploring the Persuasive Effect of Member-Get-Member Referral Programs

    Open AccessSimon T H Chan, Tom M Y Lin et al.ARTICLESocial Behavior and Personality…2014

    Marketers use both financial and nonfinancial incentives to create word-of-mouth (WOM) communication but few empirical researchers have explored how these different types of incentives might affect the design of referral programs and new customer responses to them. In this study we adopted an experimental design and established hypotheses to investigate the persuasive effect of different referral reward programs, such as a member-get-member setup…

  • The Effects of Perceived Risk on the Word-of-Mouth Communication Dyad

    Open AccessTom M Y Lin, Cheng‐Hsi Fang et al.ARTICLESocial Behavior and Personality…2006

    This study examined the effects of perceived risk on the sender and the receiver of word-of-mouth (WOM) communication. Regression analysis of 675 questionnaires administered in Taiwan metropolitan areas confirmed that financial risk and performance risk have significant positive effects on WOM's influencing of the receiver's purchase decision, whereas social risk and psychological risk have significant positive effects on the sender's intention o…

  • Why are some e‐mails forwarded and others not

    Open AccessTom M Y Lin, Heng‐Hui Wu et al.ARTICLEInternet Research2006Cited by: 1References: 6

    Purpose This study aims to explain why e‐mails trigger emotional response states in receivers and to explore the influence of e‐mail formats on the receivers' intention to forward e‐mails. Design/methodology/approach Data were collected from 305 undergraduate and EMBA students in one university in Northern Taiwan. Participants were asked to fill out the questionnaire based on any forwarded e‐mail that they had recently received. Findings This stu…

  • An exploratory study of advancing mobilization in the life insurance industry

    Open AccessPin Luarn, Tom M Y Lin et al.ARTICLEInternet Research2003

    The practical application of enterprise mobilization is the use of a wireless network system and equipment to allow employees to update information on demand. This study employs a case study method, using in‐depth interviews of 29 corporate managers and experts to understand the current state of mobilization in the life insurance industry. The study suggests a conceptual framework for mobilization in the life insurance industry, and formulates po…