Pei‐Hsuan Hsieh
Biographic Data
| ID | 6506115 |
|---|---|
| NAME | Pei‐Hsuan Hsieh |
| GIVEN NAMES | Pei‐Hsuan |
| FAMILY NAME | Hsieh |
| SIGNATURE | HSIEH P H |
| AFFILIATIONS | National Cheng Kung University |
| ORCID | 0000-0002-3129-2726 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
A comparison of consumers’ brand attitude and brand image between virtual worlds and websites - differences in high and low brand familiarity levels
Numerous companies have engaged in managing their brands in virtual worlds. This study intends to explore whether the strategy of utilizing virtual worlds has a significantly larger effect on consumers’ brand attitude and brand image than the traditional brand promotion strategy of using an official website. An experiment was conducted by randomly assigning 80 voluntary participants to one of four scenarios for a comparative analysis followed by …
Students’ perspectives on e-portfolio development and implementation
This study explores students’ perceptions related to the implementation of e-portfolios in the context of Taiwanese higher education. Thirty Taiwanese university students were interviewed, and data analysis includes 14 interviewees’ e-portfolios and responses to 281 valid surveys from non-interviewed students. The study presents students’ perspectives using textual descriptions and visual presentations related to developing e-portfolios. A three-…
Assessing web services of emerging economies in an Eastern country — Taiwan's e-government
The Health Professional Ethics Rubric
The Health Professional Ethics Rubric
Assessing web services of emerging economies in an Eastern country — Taiwan's e-government
Students’ perspectives on e-portfolio development and implementation
This study explores students’ perceptions related to the implementation of e-portfolios in the context of Taiwanese higher education. Thirty Taiwanese university students were interviewed, and data analysis includes 14 interviewees’ e-portfolios and responses to 281 valid surveys from non-interviewed students. The study presents students’ perspectives using textual descriptions and visual presentations related to developing e-portfolios. A three-…
A comparison of consumers’ brand attitude and brand image between virtual worlds and websites - differences in high and low brand familiarity levels
Numerous companies have engaged in managing their brands in virtual worlds. This study intends to explore whether the strategy of utilizing virtual worlds has a significantly larger effect on consumers’ brand attitude and brand image than the traditional brand promotion strategy of using an official website. An experiment was conducted by randomly assigning 80 voluntary participants to one of four scenarios for a comparative analysis followed by …
Business (3 works) · Psychology (3 works) · Computer Science (2 works) · Economic growth (2 works) · Economics (2 works) · Marketing (2 works) · Pedagogy (2 works) · Advertising (1 work) · Affordance (1 work) · Brand awareness (1 work)