Muhammad Mustafa Kamal
Biographic Data
| ID | 6506218 |
|---|---|
| NAME | Muhammad Mustafa Kamal |
| GIVEN NAMES | Muhammad Mustafa |
| FAMILY NAME | Kamal |
| SIGNATURE | KAMAL M M |
| AFFILIATIONS | University of Jordan |
| ORCID | 0000-0002-4641-4570 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 15 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Innovating for Net‐Zero
Global net‐zero ambitions require transformative strategies to decarbonise carbon‐intensive global value chains (GVCs). This study examines how multinational enterprises (MNEs) in sunset industries integrate carbon capture technologies (CCT) with operational and supply chain dynamics (OSCD) to advance decarbonisation. Drawing on institutional theory (InsT) and dynamic capabilities theory (DCT), we investigate how external decarbonisation pressure…
AI‐Enabled Circular Business Model Transition for Mitigating Climate Change
The role of artificial intelligence (AI) in achieving sustainability goals has garnered attention in academic literature. While AI has been argued to be crucial in addressing circularity challenges, organizations face challenges in configuring a business model. Designing new business calls for insights on how AI can be integrated into value creation and capture mechanisms. There is a lack of clarity on how organizations deploy AI as they transiti…
Navigating Ethical Minefields
In an era of rising geopolitical tensions and environmental instability, corporate political activities have become increasingly intertwined with ethical challenges and sustainability requirements. This study investigates the influence of environmental dynamics and corporate ethical responsibility on interorganizational conflict and sustainable performance within international B2B service organizations. Drawing on stakeholder theory, institutiona…
Exploring the impact of responsible AI governance on corporate performance
Generative AI, digital dexterity, and organizational future performance
The growing complexity and uncertainty of sustainable supply chain environments demand advanced digital capabilities that sustain competitiveness through effective decision-making. This study investigates how Generative AI (GenAI)-enabled digital dexterity strengthens decision-making performance and, in turn, contributes to organizational future performance. Integrating dynamic capabilities theory with institutional theory, we develop and test a …
Enhancing supplier innovation capabilities through digital technology integration
The integration of digital technologies is reshaping global supply chains, yet how these advancements foster supplier innovation remains underexplored. This study examines how multinational corporations' (MNCs) adoption of digital technologies facilitates supplier innovation capabilities through inter-organisational collaboration. Drawing on the Relational View of Competitive Advantage (RVCA), this research adopts a multiple-case study approach, …
Digital transformation or digital divide? Smes' use of AI during global crisis
There is a notable deficiency in empirical research examining how digital transformation, particularly through the adoption of technologies such as Artificial Intelligence (AI), can empower SMEs to navigate the challenges posed by global crises. While new technologies are frequently regarded as solutions, they can coexist with existing systems and potentially exacerbate the digital divide. This paper aims to investigate the factors that either fa…
Digital transformation
Recent disruptions have pushed the digitalisation of supply chains to the forefront of business challenges. This research investigates the mechanisms through which digital supply chains foster resilience. Using structural equation modelling, the study draws on two empirical investigations to provide a comprehensive understanding of these dynamics. In Study 1, we explore the role of supply chain innovation as a mediating factor between digital sup…
Technological paradoxes and artificial intelligence implementation in healthcare. An application of paradox theory
Consumers' willingness to share digital footprints on social media
Purpose Despite consumers' widespread use of social media platforms, there is scant research on the underlying factors that influence their willingness to share digital footprints on social media. The purpose of this study is to address this research gap by examining consumers' cognitive and affective attitudes simultaneously. Design/methodology/approach This research used quantitative method by using online survey administered to a sample of 733…
Covid-19 fake news detection
Consumer engagement with social media platforms
Exploring the role of a government authority in managing transformation in service re-engineering – Experiences from Dubai police
Critical analysis of Big Data challenges and analytical methods
Big Data (BD), with their potential to ascertain valued insights for enhanced decision-making process, have recently attracted substantial interest from both academics and practitioners. Big Data Analytics (BDA) is increasingly becoming a trending practice that many organizations are adopting with the purpose of constructing valuable information from BD. The analytics process, including the deployment and use of BDA tools, is seen by organization…
Analyzing the role of stakeholders in the adoption of technology integration solutions in UK local government
Analyzing the role of stakeholders in the adoption of technology integration solutions in UK local government
Critical analysis of Big Data challenges and analytical methods
Big Data (BD), with their potential to ascertain valued insights for enhanced decision-making process, have recently attracted substantial interest from both academics and practitioners. Big Data Analytics (BDA) is increasingly becoming a trending practice that many organizations are adopting with the purpose of constructing valuable information from BD. The analytics process, including the deployment and use of BDA tools, is seen by organization…
Exploring the role of a government authority in managing transformation in service re-engineering – Experiences from Dubai police
Consumer engagement with social media platforms
Consumers' willingness to share digital footprints on social media
Purpose Despite consumers' widespread use of social media platforms, there is scant research on the underlying factors that influence their willingness to share digital footprints on social media. The purpose of this study is to address this research gap by examining consumers' cognitive and affective attitudes simultaneously. Design/methodology/approach This research used quantitative method by using online survey administered to a sample of 733…
Covid-19 fake news detection
Technological paradoxes and artificial intelligence implementation in healthcare. An application of paradox theory
Digital transformation or digital divide? Smes' use of AI during global crisis
There is a notable deficiency in empirical research examining how digital transformation, particularly through the adoption of technologies such as Artificial Intelligence (AI), can empower SMEs to navigate the challenges posed by global crises. While new technologies are frequently regarded as solutions, they can coexist with existing systems and potentially exacerbate the digital divide. This paper aims to investigate the factors that either fa…
Digital transformation
Recent disruptions have pushed the digitalisation of supply chains to the forefront of business challenges. This research investigates the mechanisms through which digital supply chains foster resilience. Using structural equation modelling, the study draws on two empirical investigations to provide a comprehensive understanding of these dynamics. In Study 1, we explore the role of supply chain innovation as a mediating factor between digital sup…
Innovating for Net‐Zero
Global net‐zero ambitions require transformative strategies to decarbonise carbon‐intensive global value chains (GVCs). This study examines how multinational enterprises (MNEs) in sunset industries integrate carbon capture technologies (CCT) with operational and supply chain dynamics (OSCD) to advance decarbonisation. Drawing on institutional theory (InsT) and dynamic capabilities theory (DCT), we investigate how external decarbonisation pressure…
AI‐Enabled Circular Business Model Transition for Mitigating Climate Change
The role of artificial intelligence (AI) in achieving sustainability goals has garnered attention in academic literature. While AI has been argued to be crucial in addressing circularity challenges, organizations face challenges in configuring a business model. Designing new business calls for insights on how AI can be integrated into value creation and capture mechanisms. There is a lack of clarity on how organizations deploy AI as they transiti…
Navigating Ethical Minefields
In an era of rising geopolitical tensions and environmental instability, corporate political activities have become increasingly intertwined with ethical challenges and sustainability requirements. This study investigates the influence of environmental dynamics and corporate ethical responsibility on interorganizational conflict and sustainable performance within international B2B service organizations. Drawing on stakeholder theory, institutiona…
Exploring the impact of responsible AI governance on corporate performance
Generative AI, digital dexterity, and organizational future performance
The growing complexity and uncertainty of sustainable supply chain environments demand advanced digital capabilities that sustain competitiveness through effective decision-making. This study investigates how Generative AI (GenAI)-enabled digital dexterity strengthens decision-making performance and, in turn, contributes to organizational future performance. Integrating dynamic capabilities theory with institutional theory, we develop and test a …
Enhancing supplier innovation capabilities through digital technology integration
The integration of digital technologies is reshaping global supply chains, yet how these advancements foster supplier innovation remains underexplored. This study examines how multinational corporations' (MNCs) adoption of digital technologies facilitates supplier innovation capabilities through inter-organisational collaboration. Drawing on the Relational View of Competitive Advantage (RVCA), this research adopts a multiple-case study approach, …
Computer Science (9 works) · Business (8 works) · Knowledge management (4 works) · Supply chain (4 works) · Technology Adoption and User Behaviour (4 works) · Big Data and Business Intelligence (3 works) · Corporate governance (3 works) · Digital transformation (3 works) · Marketing (3 works) · Political science (3 works)