Hyojung Park
Biographic Data
| ID | 6506556 |
|---|---|
| NAME | Hyojung Park |
| GIVEN NAMES | Hyojung |
| FAMILY NAME | Park |
| SIGNATURE | PARK H |
| AFFILIATIONS | Louisiana State University |
| ORCID | 0000-0002-7804-0593 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 13 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 3 |
The Effects of Auricular Acupressure on Low Back Pain, Neuropathy and Sleep in Patients with Persistent Spinal Pain Syndrome (PSPS)
(1) Background: Various procedures were performed on patients with persistent spinal pain syndrome (PSPS), but the clinical effect and safety were insufficient. The study was to examine the effects of auricular acupressure (AA) on low back pain, neuropathy, and sleep in patients on PSPS. (2) Methods: This was a randomized, single-blind, placebo-controlled study conducted from 1 March 2022 to 31 July 2022. The participants who had at least one lum…
Predicting Public Support for Government Actions in a Public Health Crisis
This study aimed to examine a theoretical model to predict publics' communicative actions to take and transmit information from the Centers for Disease Control and Prevention (CDC), as well as their behavioral intentions to follow the CDC's instructions in the context of infectious disease outbreaks. Using the framework of the situational theory of problem-solving (STOPS), this study tested the roles of fear and positive organization-public relat…
The Effects of CSR Appeals and Message Sources on Consumer Responses to Branded Content on Instagram
This study aims to expand the current understanding of how corporate social responsibility (CSR) appeals and sources in brand-related messages activate different dimensions of persuasion knowledge and interplay in influencing consumers’ behavioral intentions in the context of Instagram. We conducted an online experiment with a 3 (source: brand versus influencer without sponsorship disclosure versus influencer with sponsorship disclosure) × 2 (CSR…
Collaborative accountability for sustainable public health
Strategic Communication in U.S. Higher Education
Although higher education institutions (HEIs) are in a quest to win the “reputation race” in the hopes of luring prospective students, debate exists about how much strategic effort and internal organizational structure influence HEI reputation, which is subjective and multidimensional by nature. Thus, this study poses the question of how HEIs’ identity and image through strategic communication influence parents of prospective students. We examine…
Tweeting as Health Communication
This study examined how major health organizations use Twitter for disseminating health information, building relationships, and encouraging actions to improve health. The sampled organizations were the American Heart Association, American Cancer Society, and American Diabetes Association. A content analysis was conducted on 1,583 tweets to examine these organizations' use of Twitter's interactive features and to understand the message functions …
Brand interactivity and its effects on the outcomes of advergame play
This study develops the concept of brand interactivity based on the characteristics and definitions of interactivity and applies it to advergames. Brand interactivity is significant in advertising research and practice because this concept extends the perspective of interactivity from media to brands. The results of an experiment indicate that consumers have more positive attitudes toward a brand and stronger purchase intentions when playing adve…
The Organization-Public Relationship and Crisis Communication
This study examined the effect of organization-public relationships on publics' perceptions of a crisis and attitudes toward an organization in crisis. The results showed that regardless of the level of relationship, the perception of the crisis cause had a significant effect on attribution of responsibility. A three-way MANOVA found the unique effects of relationship, crisis responsibility, and the type of crisis-response strategy on attitudes t…
Collaborative accountability for sustainable public health
Strategic Communication in U.S. Higher Education
Although higher education institutions (HEIs) are in a quest to win the “reputation race” in the hopes of luring prospective students, debate exists about how much strategic effort and internal organizational structure influence HEI reputation, which is subjective and multidimensional by nature. Thus, this study poses the question of how HEIs’ identity and image through strategic communication influence parents of prospective students. We examine…
The Organization-Public Relationship and Crisis Communication
This study examined the effect of organization-public relationships on publics' perceptions of a crisis and attitudes toward an organization in crisis. The results showed that regardless of the level of relationship, the perception of the crisis cause had a significant effect on attribution of responsibility. A three-way MANOVA found the unique effects of relationship, crisis responsibility, and the type of crisis-response strategy on attitudes t…
The Organization-Public Relationship and Crisis Communication
This study examined the effect of organization-public relationships on publics' perceptions of a crisis and attitudes toward an organization in crisis. The results showed that regardless of the level of relationship, the perception of the crisis cause had a significant effect on attribution of responsibility. A three-way MANOVA found the unique effects of relationship, crisis responsibility, and the type of crisis-response strategy on attitudes t…
Brand interactivity and its effects on the outcomes of advergame play
This study develops the concept of brand interactivity based on the characteristics and definitions of interactivity and applies it to advergames. Brand interactivity is significant in advertising research and practice because this concept extends the perspective of interactivity from media to brands. The results of an experiment indicate that consumers have more positive attitudes toward a brand and stronger purchase intentions when playing adve…
Tweeting as Health Communication
This study examined how major health organizations use Twitter for disseminating health information, building relationships, and encouraging actions to improve health. The sampled organizations were the American Heart Association, American Cancer Society, and American Diabetes Association. A content analysis was conducted on 1,583 tweets to examine these organizations' use of Twitter's interactive features and to understand the message functions …
Strategic Communication in U.S. Higher Education
Although higher education institutions (HEIs) are in a quest to win the “reputation race” in the hopes of luring prospective students, debate exists about how much strategic effort and internal organizational structure influence HEI reputation, which is subjective and multidimensional by nature. Thus, this study poses the question of how HEIs’ identity and image through strategic communication influence parents of prospective students. We examine…
Collaborative accountability for sustainable public health
Predicting Public Support for Government Actions in a Public Health Crisis
This study aimed to examine a theoretical model to predict publics' communicative actions to take and transmit information from the Centers for Disease Control and Prevention (CDC), as well as their behavioral intentions to follow the CDC's instructions in the context of infectious disease outbreaks. Using the framework of the situational theory of problem-solving (STOPS), this study tested the roles of fear and positive organization-public relat…
The Effects of CSR Appeals and Message Sources on Consumer Responses to Branded Content on Instagram
This study aims to expand the current understanding of how corporate social responsibility (CSR) appeals and sources in brand-related messages activate different dimensions of persuasion knowledge and interplay in influencing consumers’ behavioral intentions in the context of Instagram. We conducted an online experiment with a 3 (source: brand versus influencer without sponsorship disclosure versus influencer with sponsorship disclosure) × 2 (CSR…
The Effects of Auricular Acupressure on Low Back Pain, Neuropathy and Sleep in Patients with Persistent Spinal Pain Syndrome (PSPS)
(1) Background: Various procedures were performed on patients with persistent spinal pain syndrome (PSPS), but the clinical effect and safety were insufficient. The study was to examine the effects of auricular acupressure (AA) on low back pain, neuropathy, and sleep in patients on PSPS. (2) Methods: This was a randomized, single-blind, placebo-controlled study conducted from 1 March 2022 to 31 July 2022. The participants who had at least one lum…
Political science (6 works) · Psychology (6 works) · Public relations (6 works) · Business (4 works) · Medicine (4 works) · Public Relations and Crisis Communication (4 works) · Social Psychology (4 works) · Advertising (3 works) · Public health (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works)