Yi-Wen Liao
Biographic Data
| ID | 6506781 |
|---|---|
| NAME | Yi-Wen Liao |
| GIVEN NAMES | Yi-Wen |
| FAMILY NAME | Liao |
| SIGNATURE | LIAO Y |
| AFFILIATIONS | National Sun Yat-sen University |
| ORCID | 0000-0002-2885-9824 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 32 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 2 |
Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing
Purpose – The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing. Design/methodology/approach – Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e. word of m…
Assessing eGovernment systems success
Assessing eGovernment systems success
Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing
Purpose – The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing. Design/methodology/approach – Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e. word of m…
Assessing eGovernment systems success
Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing
Purpose – The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing. Design/methodology/approach – Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e. word of m…
Business (2 works) · Context (archaeology (2 works) · Psychology (2 works) · Adaptation (eye (1 works) · Advertising (1 works) · Computer Science (1 works) · Consumer behaviour (1 works) · Consumer Retail Behavior Studies (1 works) · Customer Service Quality and Loyalty (1 works) · Digital Marketing and Social Media (1 works)