Juha Yoon
Biographic Data
| ID | 6507605 |
|---|---|
| NAME | Juha Yoon |
| GIVEN NAMES | Juha |
| FAMILY NAME | Yoon |
| SIGNATURE | YOON J |
| AFFILIATIONS | Indiana University Bloomington, Bloomington, IN, USA |
| ORCID | 0000-0001-9367-0713 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Artificial Intelligence–Enhanced Analytics in Sport Communication
This study explored how artificial intelligence (AI) –enhanced analytics encompassing predictive data analysis, automated content generation, and message personalization can advance environmental sustainability communication in sport. Using a quantitative design, data were collected from 324 sport stakeholders in China, including athletes, coaches, administrators, fans, and media professionals. Structural equation modeling was used to examine rel…
Mega Sport Event Volunteers
This study explores the process of social capital development and the influence of space that leads to the formation of different types of social capital among mega sport event volunteers. A qualitative approach was utilized to ensure the collection of in-depth data on participants’ subjective volunteering experience and its relation to the creation of social capital. Findings revealed the development of social capital by the volunteers both in a…
The Youth Olympic Games
Through the content analytic method, this chapter examines the external and internal media coverage devoted to the two inaugural Youth Olympic Games (YOG) events in 2010 and 2012. The conceptualized dimensions of media salience in agenda setting research was employed in the study, as mainstream external media (newspaper) and internal new media outlets were examined to determine the amount and type of coverage devoted to the YOG. There have been n…
Mega Sport Event Volunteers
This study explores the process of social capital development and the influence of space that leads to the formation of different types of social capital among mega sport event volunteers. A qualitative approach was utilized to ensure the collection of in-depth data on participants’ subjective volunteering experience and its relation to the creation of social capital. Findings revealed the development of social capital by the volunteers both in a…
The Youth Olympic Games
Through the content analytic method, this chapter examines the external and internal media coverage devoted to the two inaugural Youth Olympic Games (YOG) events in 2010 and 2012. The conceptualized dimensions of media salience in agenda setting research was employed in the study, as mainstream external media (newspaper) and internal new media outlets were examined to determine the amount and type of coverage devoted to the YOG. There have been n…
Mega Sport Event Volunteers
This study explores the process of social capital development and the influence of space that leads to the formation of different types of social capital among mega sport event volunteers. A qualitative approach was utilized to ensure the collection of in-depth data on participants’ subjective volunteering experience and its relation to the creation of social capital. Findings revealed the development of social capital by the volunteers both in a…
Artificial Intelligence–Enhanced Analytics in Sport Communication
This study explored how artificial intelligence (AI) –enhanced analytics encompassing predictive data analysis, automated content generation, and message personalization can advance environmental sustainability communication in sport. Using a quantitative design, data were collected from 324 sport stakeholders in China, including athletes, coaches, administrators, fans, and media professionals. Structural equation modeling was used to examine rel…
Sport and Mega-Event Impacts (3 works) · Geography (2 works) · Sociology (2 works) · Advertising (1 work) · Analytics (1 work) · Athletes (1 work) · Bidding (1 work) · Big data (1 work) · Bridging (networking (1 work) · Business (1 work)