Jeong-Yeob Han
Biographic Data
| ID | 6531391 |
|---|---|
| NAME | Jeong-Yeob Han |
| GIVEN NAMES | Jeong-Yeob |
| FAMILY NAME | Han |
| SIGNATURE | HAN J |
| AFFILIATIONS | University of Georgia |
| ORCID | 0000-0001-7260-9382 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns
Today’s media landscape allows utilizing more interactive formats to deliver pro-environmental public service announcements (PSAs). A PSA format with more interactivity (e.g., carousels) can engagingly deliver message content, but risk distracting people from fully processing essential information in it. The present study examined the effective combination of empathy-inducing message content (non-identifiable statistical victims vs. a single iden…
Linking structural and functional social support to older adults’ online engagement: A longitudinal mediation perspective
While online engagement has emerged as a critical factor in promoting healthy aging, many older adults still face barriers to engaging online. Social support may help address these challenges, yet limited research has examined how structural and functional dimensions of social support relate to older adults’ breadth of online activities. We examined whether structural social support (network size, density, and strength) is associated with breadth…
The order effects of humor and risk messaging strategies in public service advertisements: The moderating role of trust in science and mediating role of psychological reactance
Humor and risk elements are often used together in public service advertisements (PSAs), but limited research has been conducted on how the order in which they are presented contributes to PSA effectiveness. To address this question, this study examined the impact of two health messaging strategies (humor and risk) and their order effects in PSAs promoting COVID-19 and flu vaccination on persuasion outcomes, with psychological reactance and perce…
Sustaining Low-Native-Fit Sponsorship Through Analogical Articulation with Functional Attributes
Brands can deploy analogical reasoning as a means to articulate an incongruent sponsorship and improve fit perception between a property and its sponsor. Nevertheless, challenges remain for sport marketers regarding how best to leverage analogical articulation in sponsorship-linked advertising (SLA) to achieve the best outcomes. The current research expands on previous work by testing the effects of different types of analogical articulation (pre…
Interventions that Matter: Researcher-Practitioner Partnership in Intimate Partner Prevention in Immigrant Communities: A Brief Report
Cultural and Practical Barriers to Seeking Help for Intimate Partner Violence Among Korean Immigrants: Exploring Gender and Age Differences
Immigrants in the United States, including Korean immigrants, are more vulnerable to intimate partner violence (IPV), yet they are less likely to seek help than non-immigrants. This qualitative study sought to understand barriers to seeking help for IPV among Korean immigrants and to explore age and gender differences in Korean immigrants' understanding of these barriers. We conducted four focus groups with 38 adults grouped by age and gender. Th…
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Cultural and Practical Barriers to Seeking Help for Intimate Partner Violence Among Korean Immigrants: Exploring Gender and Age Differences
Immigrants in the United States, including Korean immigrants, are more vulnerable to intimate partner violence (IPV), yet they are less likely to seek help than non-immigrants. This qualitative study sought to understand barriers to seeking help for IPV among Korean immigrants and to explore age and gender differences in Korean immigrants' understanding of these barriers. We conducted four focus groups with 38 adults grouped by age and gender. Th…
The order effects of humor and risk messaging strategies in public service advertisements: The moderating role of trust in science and mediating role of psychological reactance
Humor and risk elements are often used together in public service advertisements (PSAs), but limited research has been conducted on how the order in which they are presented contributes to PSA effectiveness. To address this question, this study examined the impact of two health messaging strategies (humor and risk) and their order effects in PSAs promoting COVID-19 and flu vaccination on persuasion outcomes, with psychological reactance and perce…
Sustaining Low-Native-Fit Sponsorship Through Analogical Articulation with Functional Attributes
Brands can deploy analogical reasoning as a means to articulate an incongruent sponsorship and improve fit perception between a property and its sponsor. Nevertheless, challenges remain for sport marketers regarding how best to leverage analogical articulation in sponsorship-linked advertising (SLA) to achieve the best outcomes. The current research expands on previous work by testing the effects of different types of analogical articulation (pre…
Interventions that Matter: Researcher-Practitioner Partnership in Intimate Partner Prevention in Immigrant Communities: A Brief Report
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns
Today’s media landscape allows utilizing more interactive formats to deliver pro-environmental public service announcements (PSAs). A PSA format with more interactivity (e.g., carousels) can engagingly deliver message content, but risk distracting people from fully processing essential information in it. The present study examined the effective combination of empathy-inducing message content (non-identifiable statistical victims vs. a single iden…
Linking structural and functional social support to older adults’ online engagement: A longitudinal mediation perspective
While online engagement has emerged as a critical factor in promoting healthy aging, many older adults still face barriers to engaging online. Social support may help address these challenges, yet limited research has examined how structural and functional dimensions of social support relate to older adults’ breadth of online activities. We examined whether structural social support (network size, density, and strength) is associated with breadth…
Psychology (5 works) · Social Psychology (4 works) · Political science (3 works) · Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Immigration (2 works) · Internet privacy (2 works)