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Damion Waymer

Biographic Data

ID653248
NAMEDamion Waymer
GIVEN NAMESDamion
FAMILY NAMEWaymer
SIGNATUREWAYMER D
AFFILIATIONSUniversity of Alabama
ORCID0000-0002-5530-535X
VERIFIEDYes
TOTAL WORKS12
TOTAL CITATIONS21
AUTHOR COUNT12
EDITOR COUNT0
FIRST PUBLICATION YEAR2007
LATEST PUBLICATION YEAR2025
H-INDEX3
  • Artificial Intelligence, Corporate Influence, and Hip Hop: The Curious Case of FN Meka and the Dangers of Digital Corporate Blackfishing

    Damion Waymer•ARTICLE•Howard Journal of Communications•2025

    In this essay, the author conceptualizes and coins the term Corporate Blackfishing to describe the practice of corporate entities appropriating Black music, culture, and urban esthetics, often times via digital technology, in an effort to monetize glamorized aspects of blackness in ways that exploit racial stereotypes and trauma and export them to the mainstream. This essay raises critical questions about AI ethics and corporate social responsibi…

  • Corporate science communication: A compound ideological and mega-ideological discourse

    Open Access•Damion Waymer, Theon E Hill•ARTICLE•Journal of Communication Management•2023

    Purpose The purpose of this paper is to contribute to science communication literature by further highlighting the underexplored role of organizational and corporate perspectives in science communication. Design/methodology/approach The paper takes the form of a conceptual article that uses two illustrative vignettes to highlight the power of corporate science communication. Findings The key argument is that corporate science communication is a c…

  • Examining the role of individuals’ perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements

    Damion Waymer, Michaella Walton Gilliland et al.•ARTICLE•International Journal of…•2022

    Effective corporate social responsibility (CSR) advertising depends on the nature of the partnership and how it is communicated in messages about CSR initiatives. Guided by the Symbolic Sustainability Model (SSM), this study investigates the effects of communication about CSR initiatives comparing differing CSR approaches through a 2 × 2 between-subjects factorial experiment. After viewing a hypothetical CSR-based advertisement, participants (N =…

  • Addressing disciplinary whiteness and racial justice advocacy in communication education

    Damion Waymer•ARTICLE•Communication Education•2021

    KEYWORDS: whitenessracial justice advocacycritical communication pedagogypipeline intitiativescommunication education

  • Significance of race in the US undergraduate public relations educational landscape: Reflections of former public relations students

    Open Access•Damion Waymer, Kenon A Brown•ARTICLE•Journal for Multicultural Education•2018•References: 7

    Purpose The purpose of this study is to address a practical question and problem: what can explain the small number of underrepresented racial and ethnic practitioners in the public relations industry? By placing race at the center of this study via critical race theory, the authors sought to answer the previously mentioned practical question. The authors focused on the undergraduate environment as a pipeline to the profession. The goal was to de…

  • Black Voter Dilution, American Exceptionalism, and Racial Gerrymandering: The Paradox of the Positive in Political Public Relations

    Open Access•Damion Waymer, Robert L Heath•ARTICLE•Journal of Black Studies•2016

    Racial gerrymandering in the U.S. state of South Carolina offers a case study to take a unique look at political control, power management, and government communication from the critical perspective of hidden reward structures. These reward structures result from strategic messaging by which an elite’s perspectives deliver to them power by marginalizing others and their perspectives. More specifically, we interrogate one dominant narrative advanc…

  • Second-class, cash strapped, antiquated institutions: Unbalanced media depictions of historically black colleges and universities in the chronicle of higher education

    Open Access•Damion Waymer, Joshua Street•ARTICLE•Journal for Multicultural Education•2016•Cited by: 1•References: 12

    Purpose The purpose of this paper is to examine The Chronicle of Higher Education , a leading site for higher education news and politics, and its representation of historically black colleges and universities (HBCUs). Design/methodology/approach Frames are strong discursive tools that can help social actors achieve the following: define and solve problems, shape public opinion, increase the productivity of interpersonal negotiations and “serve a…

  • Extending Organizational Memory and Corporate Communications Research via Autoethnography/Autobiography

    Open Access•Damion Waymer, Nneka Logan•ARTICLE•Qualitative Report•2016•References: 11

    Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of…

  • Identifying Ugliness, Defining Beauty: A Focus Group Analysis of and Reaction to Ugly Betty

    Open Access•Adria Y Goldman, Adria Goldman et al.•ARTICLE•Qualitative Report•2014•References: 5

    This article discusses the ideological construct “beauty” that permeates our society by focusing specifically on socially constructed ideals of beauty and ugliness as they are represented in media text, specifically, in the TV sitcom Ugly Betty. For this study we conducted focus group interview sessions to explore the influence an alternative representation of beauty and ugliness, as portrayed in the show Ugly Betty, has on college aged females’ …

  • Walking in Fear: An Autoethnographic Account of Media Framing of Inner-City Crime

    Open Access•Damion Waymer•ARTICLE•Journal of Communication Inquiry•2008•Cited by: 7•References: 12

    For decades, scholars have studied the powerful effects of media. More specifically, researchers have found that media can be considered agents of socialization—shaping and influencing people's identities and identity formations. Because media is often our only “gateway” to witness what occurs outside of our view, it becomes the lens in which we use to view our world—especially when it comes to the framing of crime in the inner city. In this essa…

  • A Man: An Autoethnographic Analysis of Black Male Identity Negotiation

    Open Access•Damion Waymer•ARTICLE•Qualitative Inquiry•2008•Cited by: 4•References: 39

    A Man" is an original text created by the author that deals with the struggles that Black men experience when confronted by White privilege. By using autoethnographic analysis, the author critiques the language, ironies, tensions, emotions, and opportunities expressed within "A Man," then extends findings to confront the issues that Black men encounter in the way that they view and negotiate their identities. In general, findings of shared strugg…

  • Different Transitions into Working Motherhood: Discourses of Asian, Hispanic, and African American Women

    Patrice M Buzzanell, Damion Waymer et al.•ARTICLE•Journal of Family Communication•2007•Cited by: 9•References: 15

    Little is known about how diverse women perceive, talk about, and enact their transitions into working motherhood in ways that reflect (and are shaped by) their social identities. While we do not mean to imply that these 16 Asian, Hispanic, and African American women are representative of the variety of women who self-categorize themselves in these particular identity groups, we do want to display the ways in which their discourses about their tr…

  • Different Transitions into Working Motherhood: Discourses of Asian, Hispanic, and African American Women

    Patrice M Buzzanell, Damion Waymer et al.•ARTICLE•Journal of Family Communication•2007•Cited by: 9•References: 15

    Little is known about how diverse women perceive, talk about, and enact their transitions into working motherhood in ways that reflect (and are shaped by) their social identities. While we do not mean to imply that these 16 Asian, Hispanic, and African American women are representative of the variety of women who self-categorize themselves in these particular identity groups, we do want to display the ways in which their discourses about their tr…

  • Walking in Fear: An Autoethnographic Account of Media Framing of Inner-City Crime

    Open Access•Damion Waymer•ARTICLE•Journal of Communication Inquiry•2008•Cited by: 7•References: 12

    For decades, scholars have studied the powerful effects of media. More specifically, researchers have found that media can be considered agents of socialization—shaping and influencing people's identities and identity formations. Because media is often our only “gateway” to witness what occurs outside of our view, it becomes the lens in which we use to view our world—especially when it comes to the framing of crime in the inner city. In this essa…

  • A Man: An Autoethnographic Analysis of Black Male Identity Negotiation

    Open Access•Damion Waymer•ARTICLE•Qualitative Inquiry•2008•Cited by: 4•References: 39

    A Man" is an original text created by the author that deals with the struggles that Black men experience when confronted by White privilege. By using autoethnographic analysis, the author critiques the language, ironies, tensions, emotions, and opportunities expressed within "A Man," then extends findings to confront the issues that Black men encounter in the way that they view and negotiate their identities. In general, findings of shared strugg…

  • Second-class, cash strapped, antiquated institutions: Unbalanced media depictions of historically black colleges and universities in the chronicle of higher education

    Open Access•Damion Waymer, Joshua Street•ARTICLE•Journal for Multicultural Education•2016•Cited by: 1•References: 12

    Purpose The purpose of this paper is to examine The Chronicle of Higher Education , a leading site for higher education news and politics, and its representation of historically black colleges and universities (HBCUs). Design/methodology/approach Frames are strong discursive tools that can help social actors achieve the following: define and solve problems, shape public opinion, increase the productivity of interpersonal negotiations and “serve a…

  • Different Transitions into Working Motherhood: Discourses of Asian, Hispanic, and African American Women

    Patrice M Buzzanell, Damion Waymer et al.•ARTICLE•Journal of Family Communication•2007•Cited by: 9•References: 15

    Little is known about how diverse women perceive, talk about, and enact their transitions into working motherhood in ways that reflect (and are shaped by) their social identities. While we do not mean to imply that these 16 Asian, Hispanic, and African American women are representative of the variety of women who self-categorize themselves in these particular identity groups, we do want to display the ways in which their discourses about their tr…

  • Walking in Fear: An Autoethnographic Account of Media Framing of Inner-City Crime

    Open Access•Damion Waymer•ARTICLE•Journal of Communication Inquiry•2008•Cited by: 7•References: 12

    For decades, scholars have studied the powerful effects of media. More specifically, researchers have found that media can be considered agents of socialization—shaping and influencing people's identities and identity formations. Because media is often our only “gateway” to witness what occurs outside of our view, it becomes the lens in which we use to view our world—especially when it comes to the framing of crime in the inner city. In this essa…

  • A Man: An Autoethnographic Analysis of Black Male Identity Negotiation

    Open Access•Damion Waymer•ARTICLE•Qualitative Inquiry•2008•Cited by: 4•References: 39

    A Man" is an original text created by the author that deals with the struggles that Black men experience when confronted by White privilege. By using autoethnographic analysis, the author critiques the language, ironies, tensions, emotions, and opportunities expressed within "A Man," then extends findings to confront the issues that Black men encounter in the way that they view and negotiate their identities. In general, findings of shared strugg…

  • Identifying Ugliness, Defining Beauty: A Focus Group Analysis of and Reaction to Ugly Betty

    Open Access•Adria Y Goldman, Adria Goldman et al.•ARTICLE•Qualitative Report•2014•References: 5

    This article discusses the ideological construct “beauty” that permeates our society by focusing specifically on socially constructed ideals of beauty and ugliness as they are represented in media text, specifically, in the TV sitcom Ugly Betty. For this study we conducted focus group interview sessions to explore the influence an alternative representation of beauty and ugliness, as portrayed in the show Ugly Betty, has on college aged females’ …

  • Black Voter Dilution, American Exceptionalism, and Racial Gerrymandering: The Paradox of the Positive in Political Public Relations

    Open Access•Damion Waymer, Robert L Heath•ARTICLE•Journal of Black Studies•2016

    Racial gerrymandering in the U.S. state of South Carolina offers a case study to take a unique look at political control, power management, and government communication from the critical perspective of hidden reward structures. These reward structures result from strategic messaging by which an elite’s perspectives deliver to them power by marginalizing others and their perspectives. More specifically, we interrogate one dominant narrative advanc…

  • Second-class, cash strapped, antiquated institutions: Unbalanced media depictions of historically black colleges and universities in the chronicle of higher education

    Open Access•Damion Waymer, Joshua Street•ARTICLE•Journal for Multicultural Education•2016•Cited by: 1•References: 12

    Purpose The purpose of this paper is to examine The Chronicle of Higher Education , a leading site for higher education news and politics, and its representation of historically black colleges and universities (HBCUs). Design/methodology/approach Frames are strong discursive tools that can help social actors achieve the following: define and solve problems, shape public opinion, increase the productivity of interpersonal negotiations and “serve a…

  • Extending Organizational Memory and Corporate Communications Research via Autoethnography/Autobiography

    Open Access•Damion Waymer, Nneka Logan•ARTICLE•Qualitative Report•2016•References: 11

    Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of…

  • Significance of race in the US undergraduate public relations educational landscape: Reflections of former public relations students

    Open Access•Damion Waymer, Kenon A Brown•ARTICLE•Journal for Multicultural Education•2018•References: 7

    Purpose The purpose of this study is to address a practical question and problem: what can explain the small number of underrepresented racial and ethnic practitioners in the public relations industry? By placing race at the center of this study via critical race theory, the authors sought to answer the previously mentioned practical question. The authors focused on the undergraduate environment as a pipeline to the profession. The goal was to de…

  • Addressing disciplinary whiteness and racial justice advocacy in communication education

    Damion Waymer•ARTICLE•Communication Education•2021

    KEYWORDS: whitenessracial justice advocacycritical communication pedagogypipeline intitiativescommunication education

  • Examining the role of individuals’ perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements

    Damion Waymer, Michaella Walton Gilliland et al.•ARTICLE•International Journal of…•2022

    Effective corporate social responsibility (CSR) advertising depends on the nature of the partnership and how it is communicated in messages about CSR initiatives. Guided by the Symbolic Sustainability Model (SSM), this study investigates the effects of communication about CSR initiatives comparing differing CSR approaches through a 2 × 2 between-subjects factorial experiment. After viewing a hypothetical CSR-based advertisement, participants (N =…

  • Corporate science communication: A compound ideological and mega-ideological discourse

    Open Access•Damion Waymer, Theon E Hill•ARTICLE•Journal of Communication Management•2023

    Purpose The purpose of this paper is to contribute to science communication literature by further highlighting the underexplored role of organizational and corporate perspectives in science communication. Design/methodology/approach The paper takes the form of a conceptual article that uses two illustrative vignettes to highlight the power of corporate science communication. Findings The key argument is that corporate science communication is a c…

  • Artificial Intelligence, Corporate Influence, and Hip Hop: The Curious Case of FN Meka and the Dangers of Digital Corporate Blackfishing

    Damion Waymer•ARTICLE•Howard Journal of Communications•2025

    In this essay, the author conceptualizes and coins the term Corporate Blackfishing to describe the practice of corporate entities appropriating Black music, culture, and urban esthetics, often times via digital technology, in an effort to monetize glamorized aspects of blackness in ways that exploit racial stereotypes and trauma and export them to the mainstream. This essay raises critical questions about AI ethics and corporate social responsibi…

Political science (11 works) · Sociology (11 works) · Social science (7 works) · Law (6 works) · Public relations (6 works) · Psychology (5 works) · Computer Science (4 works) · Gender Studies (4 works) · Politics (4 works) · Gender Studies (3 works)

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