Ashley Ownbey
Biographic Data
| ID | 6533200 |
|---|---|
| NAME | Ashley Ownbey |
| GIVEN NAMES | Ashley |
| FAMILY NAME | Ownbey |
| SIGNATURE | OWNBEY A |
| AFFILIATIONS | Rutherfordton, NC, USA |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
The “who” and “how” of place marketing
Private sector actors are often viewed as a part of the outcome for an economic development project. The assumption, however, ignores the early role of the private sector in marketing places for firm recruitment. Through a study of two recruitment projects in Rutherford County, North Carolina, I examine the points of entry of private sector actors in the place marketing process. Data gathered from interviews and primary sources reveal that the pr…
The “who” and “how” of place marketing
Private sector actors are often viewed as a part of the outcome for an economic development project. The assumption, however, ignores the early role of the private sector in marketing places for firm recruitment. Through a study of two recruitment projects in Rutherford County, North Carolina, I examine the points of entry of private sector actors in the place marketing process. Data gathered from interviews and primary sources reveal that the pr…
The “who” and “how” of place marketing
Private sector actors are often viewed as a part of the outcome for an economic development project. The assumption, however, ignores the early role of the private sector in marketing places for firm recruitment. Through a study of two recruitment projects in Rutherford County, North Carolina, I examine the points of entry of private sector actors in the place marketing process. Data gathered from interviews and primary sources reveal that the pr…
Business (1 work) · Business-to-government (1 work) · Customer Service Quality and Loyalty (1 work) · Diverse Aspects of Tourism Research (1 work) · Economic growth (1 work) · Economics (1 work) · Government (linguistics (1 work) · Marketing (1 work) · Marketing mix (1 work) · Migration, Ethnicity, and Economy (1 work)